Slide 3.

MEASURING THE TOURSIM DEMAND

Presented by UMANG KHUGSHAL .
Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, retained by authors

Slide 3.2

Why Measure International Tourism Demand?

Movements of tourists Profile of tourists Balance of payments Travel Account

Cooper et al: Tourism: Principles and Practice, 3e

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Slide 3.3

Definitions
In collecting any information on the movement of travellers, it is essential to decide who is to be included. Definitions should be unambiguous(unclear) and easy to understand. Definitions should normally be consistent with established usage of the words concerned. Definitions should, as far as is reasonably possible, facilitate measurement.
Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, retained by authors

Slide 3.4

Figure. Classication of international visitors

Cooper et al: Tourism: Principles and Practice, 3e

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Slide 3.5

Leisure time

Work time

Leisure: The time available to an individual when work, sleep and other basic needs have been met.

Recreation: Pursuit engaged upon during leisure time

The recreation activity continuum

Home-based recreation Daily leisure Day trips Tourism
Business travel

Geographical range
Home Local Regional National International

LEISURE, RECREATION AND TOURISM

Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, retained by authors

Slide 3.6

What is Measured and How?

Volume statistics Value statistics Profile statistics Census on entry Household surveys Expenditure surveys

Cooper et al: Tourism: Principles and Practice, 3e

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Slide 3.7

Measuring Domestic Tourism

This is a difficult and less common activity because: No border is crossed Serviced accommodation is les commonly used BUT its measurement is used for; Economic contribution Promotion and marketing Regional development Social policies
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1. 2. 3. 4.

Cooper et al: Tourism: Principles and Practice, 3e

Slide 3.8

Domestic Tourism Data Collection Methods Household surveys En route(on the road) surveys Destination surveys Supplier surveys
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Slide 3.9

The Research Process

The research process

Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, retained by authors

Slide 3.10

Managing Tourism Knowledge

The knowledge value chain

Source: Weggeman, 1997 Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, retained by authors

Slide 3.11

THANK YOU
Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, retained by authors