INTERNATIONAL MARKETING MANAGEMENT

MONA VIJWANI SAI KIRAN .G TEJEESH CHANDRA.P

GOOGLE :THE NEXT 20 BILLION DOLLARS QUESTION

Larry Page and Sergey Brin. The backrub research project. Google originated from a misspelling of googol which refer to the number 10000000.. Up to 100 zeros. Added to oxford dictionary in 2006. Current head quarters at mountain view , California. Core business is online search and selling advertisements. Revenues are generated from these two services initially . Google is no longer a hot growing company its changing into a mature company. Microsofts new search engine-Bing is the direct competitor. It is also facing tough competition from facebook and twitter . Google started to invest many other ventures and many acquisitions.

FACTORS THAT MAKE GOOGLE SUCCESSFULL

TECHNOLOGY.
BUSINESS MODEL INNOVATION. WORLDWIDE BRAND. USER EXPERIENCE. SEARCH ENGINE. ADVERTISEMENTS. ACQUISITIONS.

GOOGLE TIMELINE

INTERNAL CHALLENGES CONFRONTING GOOGLE

GOOGLES biggest challenge is GOOGLE itself. Threat of deflection. Internally it has an innovation problem. Google cant keep its teams small enough. At Google, if a product becomes successful, will get tons of resources and people thrown at it. Googles services need to support every platform. The biggest challenge in this area is focus knowledge graph, speech recognition, natural language understanding and conversion. Entering into every possible markets.

GOOGLES EXTERNAL CHALLENGE

Privacy: Google is being investigated in ~30 countries for violating privacy via its Street View Wispy collection of passwords and private information. Intellectual Property: Google also faces more IP-infringement risk than any other company Antitrust: Google is under antitrust investigation in the EU and in the U.S. On February 5, 2014 Google Settles Its European Antitrust Case; Critics Remain, it protected its crown jewel its secret algorithm. Tough competition from facebook, twitter and bing, apple, nokia. Competition from every field.

rely on Google Network members for a significant portion of revenues

IMPACT ON GOOGLE FROM THE INTERNAL AND EXTERNAL FACTORS.

1. Handling existing advertisers and attracting new advertisers for long time 2. Operating in market that characterized by rapid changes and converging 3. Relay on Google network

WHAT GOOGLE NEEDS TO DO MAINTAIN ITS MARKET POSITION????

GOOGLE ACQUISITIONS
September, 2013 Bump, a mobile app that allows user to physically bump their phones together to transfer files. October, 2013 Flutter, gesture recognition technology FlexyCore, an app that claims to make Android run 10 times faster December, 2013 Schaft Inc, a humanoid robots company Industrial Perception, computer vision systems and robot arms for loading and unloading trucks Redwood Robotics, a robotic arms company Meka Robotics, a humanoid robotics company Holomni, a robotic wheels company Bot & Dolly, a robotic camera company Autofuss, an ad and design company Boston Dynamics, a military and industrial robot company January, 2014 Bitspin, an alarm clock app for Android Nest, a smart thermostats and smoke alarms company Impermium, an internet security company DeepMind Technologies, an artificial intelligence company SlickLogink, a smart-identification and system-login specialist

GOOGLES ANDROID..

GOOGLE +

UPCOMING PROJECTS
GOOGLE FUTURE TECH. HOME AUTOMATION.

ROBOTS FOR GENERAL WORKS.

DRIVERLESS CARS. ELEVATORS TO SPACE CLEAN ENERGY ( A non profit org.). Google is interested in investing in new ways to fight disease.

Climate change insurance.

Smart thermostat.

SUGGESTIONS
DIVERSIFY THE PRODUCTS. IMPROVE CONSUMER EXPERIENCE.

TAKE ADVANTAGE OF THE GAP AVAILABLE IN MARKET.(GOOGLE LIVELY).

Use Google before asking dump questions!!!!!