Professional Documents
Culture Documents
Event MGT
Event MGT
management, the most profound form of advertising and strategic marketing tool, is a glamorous and thrilling profession In the last 10 to 15 years, there has been enormous growth in the event management industry. Event management is generally outsourced Almost 500 billion US dollars (USD) are spent annually on planned events around the world Immense work pressures, long hours of work quite often outside regular business hours, are all part and parcel of achieving a rewarding outcome in this field.
POOJA RANA (ATM GLOBAL BUSINESS SCHOOL)
country has been in the forefront of everybodys focus with the growing importance of marketing communication Event management Industry referred to as Live Entertainment is a fast growing and rapidly evolving industry More than 2000 companies have forayed into events. The early 90s has seen events spend at a mere 20 crores but now it has increased to over 2000 crores. But surprisingly, research showed that there was no formalized education to teach event management Today it is much more professional and more organized sector than a decade ago.
Leisure Events
music, recreations
Corporate Events
Events
Cultural Events
Personal Events
Event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be: Social / life cycle event like Birthday party, Graduation day, Bachelor's party, Engagement, Wedding, Anniversary, Retirement day, Funeral etc Education and career event like education fair, job fair, workshop, seminar, debate, contest, competition etc. Sports event like Olympics, world cup, Marathon, Wimbledon, Wrestling matches etc
POOJA RANA (ATM GLOBAL BUSINESS SCHOOL)
concerts, Fairs, Festivals, Fashion shows, Award functions, Celebrity nights, Beauty Peagents, Flash mob, Jewellery shows, Stage shows etc Political event like Political procession, Demonstration, Rally, Political Functions etc Corporate event like MICE (Meetings, Incentives, Conferences, Exhibitions), product launches, road shows, buyer-seller meet etc. Religious event like Religious festivals / Fairs, Religious Procession, Katha, Pravachan, Diwali fair, Dusherra fair etc. Fund raising/ Cause related event
evaluating an event, venue selection, stage design, infrastrutre,laison with artists, performers, networking, advertising,PR ,tickets sales etc.
If an event is managed effectively and efficiently , it can be used as a very powerful
A lot can go wrong in the world of event management. But what's cool is that you get to manage it all and set it right! Event managers conceptualize and execute events from start to finish
CEO Speak
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Events are specialized and Demand special skills to produce the show. Salaries range from 10k-20k in the first year and go up to 50-75k in 3 years In Mktg or Production Areas
CEO SPEAK
In EM, one can focus at: Creative side Marketing Side Production and Technical side
EM teaches to plan and coordinate with lot Of vendors ,networking & calling the shots
5 Cs Of Events
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CANVASSING
CUSTOMISATION
and domestic concerts Provide staging ,lightning, sound for concerts Production services, including stage magmt and event management Own and operate state of the art 50 watt yag laser with four remote head and fiber optic cables Provide dedicated EM services to corporate sponsors Creative integration of sponsor branding and entitlements on events Production of TV specials
Secure
Management
freight
Dissection of 5 Cs
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Conceptualization
Initial
Final
Costing
Creative Idea
ROI
Production Cost
Canvassing
Customization
Sponsors/ Customers
Networking Partners
Tweaking to objectives
Brand Personality
Why Events?
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Proliferation of media
Creating
Awareness Rejuvenate Image Brands in Building PLC
EM is though in nascent stage but graduating to as strategic marketing tool Creating &
Maintaining brand Identity
Enhances the sensory experience Reinforces brand image Increases mileage Brings lot of exclusivity
Market research
Blend of
Personality
Of client and TG
Relationship Building
Why Events?
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Helps to implement Marketing Plan By authentic test marketing Enabling relationship And PR Sales team motivation Increasing customer Traffic in stores Enabling sales promotions
Organizer
Venue
Event
Event Infrastructure
Media Client
POOJA RANA (ATM GLOBAL BUSINESS SCHOOL)
TG
Event Infrastructure
Core Performers, Core talent- StructureCore Concept Performer The actors, exhibits organization influencers hierarchy
Core people-
Clients
Objectives
Target Clients
Introspection
Background Check and Negotiations Merchandising and location Points Preparation and Post Event Follow-up
Market Research
Event OrganizersWE
My category -Core strength
Event manager
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The event manager is the person who plans and executes the event.
Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession. An event architect is an event manager that becomes involved at the early initiation stages of the event. Specially for larger public events, at the initiation stage, the event architect needs to make crucial choices and decisions related to the creative concept and design of the event. In depth technical design knowledge and full understanding of how to communicate a companys message across a public are needed in order to make the event effective.
POOJA RANA (ATM GLOBAL BUSINESS SCHOOL)
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If the event manager has budget responsibilities at this early stage they may be
termed an event or production executive. The early event development stages include: Site surveying Client service Brief clarification Budget drafting Cash flow management Supply chain identification Procurement Scheduling Site design Technical design Health & safety First aid services Environmental and ecological management Risk management
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Thanks