Professional Documents
Culture Documents
Business Plan - Designer Sweets!
Business Plan - Designer Sweets!
Business Plan - Designer Sweets!
by
Allison
Stella
Agenda
Executive Summary -
Shandy
Company Structure -
Shandy
Mission Statement -
Shandy
Product & Service
- Allison
Marketing Analysis
- Stella
Executive Summary
Bakery retail establishment
Located in north New Jersey
Bakery products
Meet Middle-to-Higher-Income
local area residents
Company Structure
Brick and clicks model
Two Partners & Eight
Employees
Raise capital by savings &
Mission Statement
Loans
Special strategies:
Target Customers & strategies
•Family with their own children-------- themed cakes
e.g. photo cakes (for specialized cakes, ordered
mainly on line)
•Business people with fast paced life----- varieties of
fresh brewed coffee (for other desserts e.g. Danish
or donuts)
Marketing------Customer
Relationship with customers:
• Membership: VIP cards
• Facebook group: Make friendship with customers
(directly communication )
www.facebook.com/designersweets
• FAQ: Frequency Asked Questions Part in our website
• (www. designersweets.com )
• E-mails: customer_service@designersweets.c
• Hotline: 609-666-9999
Marketing -------SWOT
analysis
Strength:
• High quality products
• Customer-oriented services
• Good customer relationships
• Easy to manage or improve
Weakness:
•Low reputation
•Capital limitations
•Products limitation
•Delivery limitation
Marketing------SWOT
analysis
Opportunities:
• Mature on-line food delivery industry
• On-line security is improving
• Americans love Sweets or desserts
Threats:
•Health concerns: health problems that
Competitors analysis:
•Main competitors: Dunkin Donuts and any other
large
bakery chain
•Other competitors: Other on-line cakes and
deserts
stores
•Cakes Across America
http://www.cakesacrossamerica.com
•David’s cookies
IT Costs – Initial and
Recurring
One-Time Only Initial Costs
• Desktop PC’s x 2 - $1,000
•Dell PowerEdge T105 Customized Server - $1,800
•HP Officejet Pro All-In-One Printer x 2 - $229/each
•MagTek Swipe Card Reader x 2 - $50/each
•Misc Items (Router/Switch, Cabling, HW) - $1,000
Two Bakers
Four Assistance bakers