Service positioning at

By: JAISHREE 4547/11 SANDEEP4593/11

About Apollo hospitals

It is the largest healthcare employer in the private sector.

Apollo has a diverse network of more than 5000 thousand doctors across more than 50 specialties. Its 70% of the consultants/qualified/trained/worked in USA.
It has been 1st performer in many specialities like to establish health insurance company. to perform liver , multi-organ, cord blood transplants to perform stereo-tactic radio therapy and radio surgery (for brain tumors) in the country

Mission statement
Our mission is to bring Healthcare of International standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and healthcare for the benefit of humanity

SERVICE POSITIONING
Positioning is defined as arranging product to occupy a clear, distinctive and desirable place in the market and in the minds of the customer.

Services offered
Airport pick up/ transportation Accomodation Direct admission for international patients. Language translation.

Liaison with employers and insurance companies.

Travel related assistance.

Upcoming plans-growth strategies

Mobile health Collaboration b/w the Apollo and Ericsson has initiated the concpet of tele medicines. Telemedicine delivered using mobile technology will enable the provison of affordable and accessible healthcare to millions of people in Remote and Rural areas. Specialized programs Enroll customers who are high risk for a disease. The hospital endeavors to be in constant touch with these customers.

Apollo: The Super-brand

Apollo Hospitals, the countries largest healthcare services provider has announced that it was recognized as a super-brand of India in the healthcare sector.
Apollo is a super-brand due to its mind dominance, goodwill, consumer loyalty and emotional bonding.

Value added services

E-Doc
All online appointments can be booked from Apollo e-doc website.

Apollo Prism
Apollo Prism is a patient-controlled Personal Health Record with which the users can import and manage health records created during various doctor visits and can also access their online health record and medical reports anytime and anywhere.

B positive
B Positive, a health and lifestyle magazine, initiated by Apollo Hospitals Group, was launched in 2008. B Positive conforms to the mission of empowering the people to conquer the world with a positive attitude, by creating awareness about health.

The Healing Card

The Healing Card - The gift that shows you care Your loved one's have always been there for you and gone to great lengths when you needed them to. Now here's something you can do to show how much you care about them. Gift your loved one "The Healing Card" from selected Apollo Hospitals and Apollo Pharmacies.

Virtual ICU Visit

'I _ SEE _ YOU' technology helps relatives virtually visit the patients who are in the ICU. Doctors can also monitor from a remote location to check on the patients.

Other special services

Air Ambulance
Saving time is the first step in saving lives. Air Ambulance Services are used when ground transport could endanger a patient's life. They are also indispensable when the patient is in a remote area and time is critical.
Apollo is equipping each of its hospitals with emergency air ambulance services. The Kolkata and Colombo hospitals have roof helipads. Delhi and Hyderabad hospitals have landing facilities too.