Team : The Roamers

IIM KOZHIKODE
TEAM DETAILS
Ankit Kumar ankitk14@iimk.ac.in 9048714197
Aparajita Tripathi aparajitat14@iimk.ac.in 9048717812
Vipul Mehta vipulm14@iimk.ac.in 9846002399
- 2 -
Importance of Employee Value Proposition

1
2

m
i
l

Sources:
Team The Roamers Analysis, Euromonitor
Employee
commitme
nt at
commenc
ement
Employee
commitme
nt after
one year
Salary
premium
required
to attract
Organizations
without a
clear EVP
9%
Organizations
with a clear
EVP
Impact of a
clear EVP
3%
21%
4 times the
commitment
level
ongoing cash
premium
required is
halved
commitment
level is
Maintained
more strongly
Measure
38%
31%
11%
Benefits
Of EVP
Attracting
Best Talent
High
Motivation
Low Attrition
Rate
Lower Total
Cost
EVP is a vital first step in the development of a compelling employer brand
- 3 -
Developing New EVP
Key features & requirements
Sources:
Team The Roamers Analysis
Existing New
Connecting employees to
the
success of the business
Defining performance.
Monitoring/measuring
growth of employee
Introducing
results/growth-based
incentives
Developing upward
performance appraisal
tools
Satisfactory
Only Financial accountability
Only Task and
seniority Oriented

Only Financial incentive
Balance Scorecard

Need to increase it by providing
bonuses on specific achievements by
firm

Need to bring Financial as well as
socio environmental accountability for
long term sustainability

Task ,seniority as well as skill
development oriented
Financial as well as Social incentives
Need to introduce other dimensions
like ,social and ethical behavior
- 4 -
Execution Plan for Employee Recruitment and retention
Post-
Application
Experience
Pre-
Application
Experience
Application Experience
Campus
recruitment
Awareness
Engagement
Commitment
Retention
Consideration
Preference
Internship
Career site
Invitation
letter
Introduction
Performance
review
Interview
Rejection
letter
Exit
interviews
Informing /
Involving
people
Career
development
Management
behavior
Assessment
Contract
handling
TATA MOTOR
As Global Brand
Company
brand
- 5 -
Execution Plan for Training and Salaries
Low
High
Low High
T
r
a
i
n
i
n
g

&

S
k
i
l
l

D
e
v
e
l
o
p
m
e
n
t

Pay packages

Contract Workers
(Not an option for
Regular employee)


Graduate Trainee
And Junior
Management
employee
Senior
Management
and Middle
Management
External Consultant


Global Graduate Training Program
Tata Motor should leverage its Global
presence Provide global exposure to young
employees
Training Enhancing skills of employees to
compete in time of globalization
Motivation It will keep highly ambitious
youth motivated for work

Sources:
Team The Roamers Analysis
Key Features:
Global Training programme is key for the retention of the young talented employee as they will remain
motivated
It will satisfy their ambition to learn things quickly and grow fast in organization
Senior Management need to be paid well as well as they need to be trained through different
workshops to keep themselves updated with latest happenings
Since Senior management has valuable experience and knowledge with them they are most valuable
assets for company and need to be retained so must be paid competitive to market
- 6 -
Developing Leadership and Corporate Citizenship
Values and
Culture
Performance
Review
HR
Processes
Leadership
Organisation,
Team and Job
Design
Individual
and Team
Competence
Core Work
Processes

Developing Leadership:
It is the ultimate aim of the EVP development in an
organization
It is useful only when corporate citizenship feeling has been
inculcated in the employees
Organizations Core values are most important and primary
requirement to develop leadership in senior management
otherwise it may damage to company in long term

Corporate Citizenship:
It can be developed only when all basic need of
employees are fulfilled by the company
It involves long term relationship between company
and employee can be developed in few motivated
employees
Once developed it is very valuable as employee
become long term reliable asset of the company