COMMUNICATION

S
K
I
L
L
S


Communication is the giving and receiving of
feedback between individuals and/or groups for the
purpose of exchanging information.

COMMUNICATION MEDIUM
Letters
Memo
Report
Notice board
Faxes
Telephone
E-mail
Face to face
Body language
Video/video conferencing
Internet


COMMUNICATION PROCESS
Channel
Medium
Cont..
Effective feedback is the core
Component in all communication.
Feedback will;
Reinforce or enhance good performance
or behavior
Change undesirable performance or
behavior (CAR/FOOD/DRESS/ELECTRONIC
DEVICES etc.,)
Make a tremendous difference in the
performance of an individual or team



BUSINESS COMMUNICATON

Giving and receiving of
feedback between individuals
and/or groups for the purpose
of exchanging information
and altering or enhancing
performance.
Cont..
Choice of Medium affected by:
Need for record
Direction of the information flow
Number of people to be reached
Confidentiality
Nature of the information length,
complexity, speed of transfer
Cost of the medium



Basic Principles of
COMMUNICATION
Communication is a two-way
process of giving and receiving
information through any number of
channels. Whether one is speaking
informally to a colleague, addressing
a conference or meeting, writing a
newsletter article or formal report.


Effective Communication:

Focused
Relevant
Clear,
Repeated
Engaging
Major
barriers to
communication

Barriers to Effective Communication
Filtering-Filtering refers to a senders purposely
manipulating into, so it will be seen more
favorably by the receiver.
Eg : When a manager tells his boss, what he
feels his boss wants to hear, he is filtering
information.
Selective Perception: The receiver in the
communication process see & hear based on
their needs, motivations, experience,
background & other personal Characteristics.


Cont
Information overload
Emotions
Language
Communication Apprehensive
Speaking in front of group, people who suffer
from it experience undue tension, & anxiety in
oral apprehensive may find it extremely
difficult to talk.

Cont
Poor structure to the communication
Weak delivery
The use of the wrong medium
The wrong audience
A mixed message
A distracting environment.
Types of Communication:

External : Internal:
Letters Team briefings
Fax Notices
Direct mail Reports
Internet Memos
Video Face to Face
Telephone E-Mail
Advertising
Websites

Additional Types of Communication
Formal and Informal
Diagonal
Persuasive
Vertical
Verbal and Non verbal
Visual
Written
Internal and external
Formal Communication
Communications which are
routed through what have
been known as official
channels, for example, a
written memorandum from a
managing director to his / her
departmental heads to call a
meeting.

Informal Communication
Information is passed on by
word of mouth among
interested colleagues who have
received it from various sources
e.g. visits.


Diagonal Communication
There is no obvious line of
authority through which a
middle manager may want a
service or job to be done.

Persuasive Communication
Information given with the idea to
change
or alter:
an opinion
A thought
idea
belief
conviction
Principle
ECT.
Vertical Communication
The principal channel for
routing directions,
instructions and policies
from top decision makers
down
through the organization to
the people, who at various
levels will implement them.
Verbal Communication
Includes speaking to another
person over the telephone,
face to face etc, in a
discussion, debate, interview,
presentation etc.

Non-verbal Communication
There is no spoken language
e.g., eye contact, body
language, sign language etc.

Written Communication
Written communication includes Memos,
Letters, Electronic mail, faxes, transmissions,
notices placed on bulletin boards or any other
device i.e transmitted via written words or
symbols.

Internal and External Communication
There are various methods of
internal communication, which
can be used in an
organization. These include
notices, bulletins, newsletters,
tannoy, fax, letters, telephone,
memos, communication by
computer, face to face,
reports, memorandums etc.

CONCLUSION
Communication must be Brief Well
designed, Precise, Specific, Short,
Neat & clear, Understandable &
comprehensive.

(OR)




SHORT & SWEET & BRIEF