ICICI Bank is India's largest private sector bank and second largest overall in terms of assets. It offers a wide range of products and services including savings accounts, loans, investments, credit cards, and mobile banking. The bank uses the 7 Ps of marketing - product, price, place, promotion, process, physical evidence, and people - to effectively market its services. It has over 1900 branches across India and employs internal marketing strategies to ensure high quality customer service.
ICICI Bank is India's largest private sector bank and second largest overall in terms of assets. It offers a wide range of products and services including savings accounts, loans, investments, credit cards, and mobile banking. The bank uses the 7 Ps of marketing - product, price, place, promotion, process, physical evidence, and people - to effectively market its services. It has over 1900 branches across India and employs internal marketing strategies to ensure high quality customer service.
ICICI Bank is India's largest private sector bank and second largest overall in terms of assets. It offers a wide range of products and services including savings accounts, loans, investments, credit cards, and mobile banking. The bank uses the 7 Ps of marketing - product, price, place, promotion, process, physical evidence, and people - to effectively market its services. It has over 1900 branches across India and employs internal marketing strategies to ensure high quality customer service.
of India bank - largest private sector bank in market capitalization Second largest overall in terms of assets. largest issuer of credit cards in India
MARKETING OF SERVICES BY ICICI BANK:
Product : Saving account: offers a power packed Savings Account with a host of convenient features and banking channels to transact through. Senior citizen services: convenience with benefits Fixed Deposits : Safety, Flexibility, Liquidity and Returns
Recurring Deposits: Affordability and higher earnings. Roaming Current: access your accounts at over 500 networked branches across the country. Loans: Home Loans. Personal Loans. Car Loans, two Wheeler Loans, Commercial Vehicle Loans. Loans against Securities, educational loans etc Investments: ICICI Bank Tax Saving ,Foreign Exchange Services, Senior Citizens Savings Scheme, 2004. Cards: Credit card, ATM card, travelers card Demat services Online money transfer Mobile banking
7 Ps of ICICI Bank Pricing 1. Pricing Decisions related to interest, fee or commission.
2. RBI and IBA
3. Raising Number of Customers
4. 2 Fold Strategies 7 Ps of ICICI Bank Place 1. Services are sold through branches
2. Making Promised Services available to the ultimate users.
3. Branches OF ICICI: 1900 in India and 33 in Mumbai. 7 Ps of ICICI Bank Promotion 1. Advertising - Television, radio, movies, theatres 2. Print Media- Hoardings, newspaper, magazines 3. Publicity- Road shows, campus visits, sandwich man, Sponsorship 4. Sales Promotion- Gifts, discount and commission, incentives, etc. 5. Personal Selling- Cross-sale (selling at competitors place), personalized service 6. Telemarketing- ICICI one source Call center (mind space) 7 Ps of ICICI Bank Process 1. Standardization- ICICI bank has got standardized procedures got typical transactions
2. Customization- Specialty counters at each branch to deal with customers of a particular scheme
3. Simplicity- Separate counters exist with clear indication
4. Customer Involvement- Money matters and signature
7 Ps of ICICI Bank Physical Evidence 1. Signage
2. Financial Reports- The Companys financial reports are issued to the customers to emphasis or credibility
3. Tangibles- Pens, Writing Pads to the internal customers. Passbook and Cheque books to the customers.
4. Punch lines- Hum Hai Naa
5. Employees Dress Code- ICICI bank follows a dress code for their internal customers
7 Ps of ICICI Bank People 1. All people directly or indirectly involved in the consumption of banking services.
2. Workers, Employees, Management and other Consumers
3. Employees of a Bank represents the organization to its customers.