The document discusses the use of new media technologies in the construction, research, planning and evaluation stages of a project. In construction, Canon cameras were used to film products and Adobe After Effects was used to add visual effects. iTunes and Final Cut were used to sync audio and video. Research involved using the internet to analyze genres on YouTube and find examples on websites. Planning used Microsoft Word for documents and photos were taken of locations. Evaluation used various formats like Word and PowerPoint, with examples found online and Final Cut used to edit audio files.
The document discusses the use of new media technologies in the construction, research, planning and evaluation stages of a project. In construction, Canon cameras were used to film products and Adobe After Effects was used to add visual effects. iTunes and Final Cut were used to sync audio and video. Research involved using the internet to analyze genres on YouTube and find examples on websites. Planning used Microsoft Word for documents and photos were taken of locations. Evaluation used various formats like Word and PowerPoint, with examples found online and Final Cut used to edit audio files.
The document discusses the use of new media technologies in the construction, research, planning and evaluation stages of a project. In construction, Canon cameras were used to film products and Adobe After Effects was used to add visual effects. iTunes and Final Cut were used to sync audio and video. Research involved using the internet to analyze genres on YouTube and find examples on websites. Planning used Microsoft Word for documents and photos were taken of locations. Evaluation used various formats like Word and PowerPoint, with examples found online and Final Cut used to edit audio files.
research, planning and evaluation stages? Joe Oliver 3322 Construction To film our product we used Canon 600d cameras; in order to have a range of camera shots and angles we used the crane, tripod, steadicam and dolly. This camera enabled us to film in a digital format so that we could make sudden judgements on the shots we had taken in order to see if they needed to be reshot or if they were suitable for use in our video. For our ancillary products, the magazine advert and digipack, we used a tripod and the canon in order to take shots of our band members. Construction We used iPhoto to import the movies/photos onto the macs using the SD card from the camera and SD reader. From here, the respective files were either imported into final cut or adobe photoshop in order to be edited. Certain shots for our video needed visual effects applied to them and we used Adobe After Effects in order to implement them-youtube tutorials were helpful in gaining a general idea of how each of our desired effects was achieved. Photo of youtube tutorial Construction For our music video, we needed a copy of the song in order to be able to sync the visual element to the audio element of our product; we used iTunes to import the song from a USB drive and then from iTunes into Final Cut, similar to our visual shots. Livetype was used in order to insert credits, both opening and end credits to our video. Shot of opening credit Construction For our ancillaries we used the internet to find the desired fonts. DaFont contained the vast majority of these, including star avenue, which was used throughout our products. The facebook, twitter and apple logos we also found using dafont, but the iTunes font was downloaded from an alternative website. Research In order to complete my research, the internet was used frequently to assess the conventions of my chosen genre; YouTube was used to watch music videos-this helped me to complete my textual analyses of music videos as well as key changes research. For my digipack analyses, I used my Samsung digital camera at home to take photos of the different sections of the digipack and import them into Microsoft PowerPoint. I also used Google to assess whether the digipacks I had chosen were a) part of my genre, b) contemporary examples and c) for my key changes. Youtube screenshot Research For my magazine advert key changes, I used advertisingarchivesco.uk to find examples throughout the decades, as they can be quite difficult to find. For the magazine advert analyses, I used a copy of Mojo, which of the music magazines is most faithful to our genre re adverts e.g. Kings of Leon. For my certification analysis, I used the ofcom, bbfc and ASA websites to see what the certification of our video would be as it would determine whether we can reach our target audience effectively. This allowed us to tell what we could and couldnt include in our video. This piece of research was conducted on Microsoft Word.
Research We used Microsoft Word in order to complete our questionnaires, used the scanner to scan a filled out copy onto a computer so we can upload to our blogs. From these questionnaires we used Microsoft Excel to complete our graph analysis. For our pitch, we used a video camera, tripod, and Powerpoint to present our idea and gain feedback so we could make appropriate changes. From this we used iMovie, final cut and livetype to import, edit, apply titles to and export said pitch. Planning To conduct our planning we used Microsoft Word throughout e.g. to complete Risk Assessment and Treatment. To complete our script, I used CeltX on the Audio-Visual format. To complete our Recces, we used a camera to take photos of potential locations to shoot. Like certain parts of our research we used the scanner to obtain electronic copies of filled out documents to upload to the blog. Evaluation I have used various formats to complete my evaluation. For questions 1 and 3, I used Word; this format makes it easier for me to read as a script to record into cuebase. For questions 2 and 4 Ive used Powerpoint as 2 requires annotations of our products and I feel this is easier to conduct over this program, and 4 will be presented hence I have used a program that is used to make presentations. Additionally, Ive also used the internet to find examples to use in my work and compare our products to; this comparison to judge whether our products have developed, used or challenged conventions of the genre. Evaluation The internet has also been used to find appropriate examples to match with my audio file-these the examples on my script. Additionally, I have used Final Cut to edit my audio file from CueBase and match the examples to my script as well as making the voiceover as fluid as possible.