K . F .

C
KFC stand for Kentucky fried chicken.

KFC is the world largest and most well
known chicken restaurant, with chains in more
then 10 thousand locations and worldwide in
80 countries.
Internationalization
In the end of 2013 there are 18,875 KFC
Franchises in 118 countries.

The KFC first Franchise open overseas in UK in
1964.
Middle East and Asia mid 1970 to 1980
Enter in china in 1987
Expansion: Eastern Europe & South America in
1990
Enter in Pakistan in 1997


Internationalization
(units)
China
4563
UK
784
Japan
1181
Indonesia
466
Thailand
492
Australia
618
USA
4491
South
Africa
736
Malaysia
579
Pakistan
45
Canada
663
KFC Pakistan
In 1997 the KFC open in Karachi Pakistan
(gull Shan-e-iqbal).

First the KFC give a license to PSO for
demanding in Karachi.

After demand the KFC made direct investment
in Pakistan by Franchise.
KFC Pakistan
The KFC provide 100% HALAL food for
Pakistan.

The KFC select the Pakistan which are the
Pakistani people like fried chicken.

In Pakistan the raw material for KFC easily
available like; chicken etc.
Facts
Provide fresh and hygienic Food.

KFC play economic development system of
Pakistan.

The KFC also follow the taxes rules of Pakistan.
(10 million per month to the Govt Pakistan)


Cupola
. Cupola is the multinational company in Dubai.
.In cupola include several business.
( Oil gas, plastic card and Food Franchising).

Cupola right to operate the KFC in Pakistan.
KFC Suppliers
Over 95% are locally produced.

Poultry products, cooking oil and bakery
products.

developed the local economy

promoting local economy
More than 1200 people are employed in KFC.

If each support five family members than 6000
peoples depending on KFC.

KFC Islamabad and Peshawar paying 17% sales
tax to Govt.

Paying to local Govt for license and taxes
KFC Peshawar
KFC launch in Peshawar in 2003 at University Road.

In Peshawar mostly target the rural area & high
income level people.

KFC start the operation in Peshawar because mostly
Peshawar people like the fried chicken.

Pashtoon and afghan emigrants are very fond of meat.
Promotion strategy
Colonel Harland sanders logo features are best
in the world.
KFC spending 2% of profit on advertisement.
using print media, pamphlets, billboard and
television.
KFC joint sale promotion with HP , Philips and
PEPSI Cola etc.
Scheme with PSO, who have KFC coupon 10%
Off.
Marketing strategy
Education of their customers and subsequent
words of mouth.

Location: high traffic AREA.
Attracting visitors
In delivery KFC follows marketing mix strategy.
FACTORS
Demographical factor
Mostly the KFC target the youngster people.

KFC focus on each every age of society

Focus both male and female.

Also target as a whole family (use the family
packing meal).
Economical Factor
The KFC effected from Pakistan economical situation.

Now a days the price of goods of KFC are high because
of high inflation.

Through taxes the KFC price of goods also effected.

Payment can be made in the form of cash and plastic
money.
Technological Factor
To introduce new technology.
(advance machinery and appliances)

Have to focus on R & D due to increasing
competition .

Well train staff .
Political Factor
KFC effected from political rules and
regulation which for foreign company.

The 25% sales decrease in Peshawar by war in
Iraq and America attack on Afghanistan.

After 2003 the suicide attack also effected on
KFC sales in Peshawar.
Social/Cultural Factor
The Peshawar KFC adopt Pashtoon culture like
separate place for female( parda system).

Not only parda system also focus on religion
as well.

When Denmark release abuse full movie
about Holy prophet(S.A.W) than it put bad
effect on KFC.


Legal Factor
KFC Peshawar have to obey the legal rules by
country which are made for international
business.
(operation hours , business registration, tax
requirement and employment law)
. Bird flue and steroid effected the KFC sales.
Environmental and Geographical
factor
Peshawar is huge population area.

KFC target the main University Road which
connects it with all the rural areas.

No proper car parking

KFC provides the fresh and friendly environment.
Conclusion
Trust for customers.
Quality Food.
Strong fast food chain.
More than 10000 restaurants all of the world.
6000 Pakistani dependent on KFC.
KFC paying to Govt 10 million as direct taxes.
95% raw material and packaging are local.