Praveen Johnson

09BA221
INTRODUCTION
Looking good is no longer the preserve of
women alone. Increasingly men are muscling
their way into this category.
The overall hair care market is valued at Rs.
2862.20 crore (US$ 596.20 million). Of this the
fastest growing segment is hair styling and
grooming, currently pegged at Rs. 120 crore
(US$ 25 million).
Hair gel is a hairstyling product that is used to
stiffen hair into a particular hairstyle. The
results it produces are usually similar to, but
stronger than, those of hair spray and hair
wax, and weaker than those of hair glue.
HAIR STYLING GEL
CONSTITUENTS

Cationic polymers are one of the main functional
component of hair gel. The positive charges in polymer
causes it to stretch, making the gel more viscous
Hair gels resist natural protein conformations and allow
hair to be styled and textured. This is because the
stretched-out polymer takes up more space than a
coiled polymer and thus resists the flow of solvent
molecules around it.
IDENTIFICATION OF PRODUCT

Market research has revealed that the first
thing that men look at in the morning is their
hair making it literally and figuratively their
top priority. Therefore in order to fulfill the
wants of the youngsters hair styling gels were
introduced.
Introduction to Product
Basically have three segments according to its
attributes:
Silky look
Wet look
Superior hold
Renowned Brands
Park Avenue (Neon, Chrome.)
Brylcreem
Set Wet
Parachute (Aftershower gel & Cream)
Garnier
Axe
Gatsby
PLANNING AND DEVELOPMENT IN
CREATIVITY DESIGNING

There are a lot of creativity designs while
considering the hair gels.
More concentration is on developing
products that are water resistant, toxic
free, pleasant smell, dries up easily after
using it and a long lasting wear.

PRODUCT TESTING
Distributing the samples
in schools and colleges(targeted for the teenagers
and youth)
in the malls( targeted for the adults) as free test
samples.

NEW PRODUCT
Basically its seen that hair gels have adverse
effect on scalp as well as hair if used regularly.
Therefore gels with less toxic chemicals and
environmental free substances are to be
designed so that it is not harmful even if we
use it daily.

PRICING STRATEGIES
Costs: Focus on your current and future, not
historical
Price Sensitivity: The price sensitivities of buyers
shift and pricing strategy must shift with them.
Competition: Pay attention to them, but don't
copy them
Product Lifecycle: How you price, and what value
you provide for that price, will change as you
move through the product lifecycle.

METHODOLOGY USED TO INTRODUCE
THE PRODUCT

Distributing the samples in schools and
colleges(targeted for the teenagers and youth) and
in the malls( targeted for the adults) for small
prices.
Later on more concentration will be on the
promotional activities like advertisements, direct
marketing, personal selling
SUCESSFUL
FAILED
NEW PRODUCT GENERATION
TECHNIQUES

BRAINSTORMING

SCAMPER

RESEARCH

APPLICABLE METHOD
SCAMPER
Substitute - substitute material, parts, assemblies, shapes, and textures
Combine - combine parts, elements, features, processes, and methods
Adapt - adapt functions and shapes
Modify - modify shape, scale, and distort
Put to Other Uses - repurpose parts, materials, features, and assemblies
Eliminate - eliminate portions of the concept, parts, and features
Reverse or Rearrange - flip parts, reverse orders, inside-out, use the negative


PRODUCT LAUNCH


HOW PRODUCT MANAGER ACCESSES THE
MARKET

Product Managers Access to Market
ENVIRONMENTAL
SCANNING
ORGANIZATIONAL
OBJECTIVES
ORGANISATIONAL
STRATEGIES
PRODUCTION
OBJECTIVES
MARKETING
OBJECTIVES
OTHER DEPARTMENTAL
OBJECTIVES
PRODUCTION
STRATEGIES
MARKETING
STRATEGIES
DEPARTMENTAL
STRATEGIES
PRICING
OBJECTIVES
PROMOTIONAL
OBJECTIVES
DISTRIBUTION
OBJECTIVES
PRODUCT
OBJECTIVES
PRICING
STRATEGIES
PROMOTIONAL
STRATEGIES
DISTRIBUTION
STRATEGIES
PRODUCT
STRATEGIES
CREATIVE THOUGHTS ABOUT THE
PRODUCT

new creativity and innovation of introducing
temporary hair colour in Hair gels.
Through this innovation the customers can
have their hair styling and preferred colour as
they want.
The hair colour can be removed with help of
hair colour remover which contains
conditioner which will not harm the hair while
removing the colour.