Sustainable

Entrepreneurship Defined
Professor Amtmann
What is Sustainability?
Your great idea or concept
Can it work?
Can it last?
What do you need to make it last?
Suppliers
Workers
Customers / Market
Durable good or Disposable good
Keys to Sustainability
Resources
Human
Materials
Natural
Manufactured
Financial
Environmental
Oscar Motomura
Founder of Amana-Key Development & Education
A Brazilian organization specializing in management
education
Defines Entrepreneurship as nothing more than the
power to make things happen.
According to this concept, an entrepreneur is anyone
capable of generating results in any area of human
activity.
Housewives
Employees
Bosses and Executives
Motomura cont.
Contrast the Entrepreneur with
A person who offers criticism has a lot to say even
good ideas but goes no further
These people feel it is someone elses problem to find the
solution
Some entrepreneurs can also be negative influences
Polluters
Unethical
May even view crime as a business
Motomura cont.
Sustainability has as its base a way of living that is
capable of guaranteeing a continuity of life for all.
A way of life not sustainable in the short term will
only lead to deterioration in the long term
Defines the meaning of Sustainable
Entrepreneurship as:
It means making things happen in a way that takes
into consideration the short, medium, and long term.
Motomura cont.
How can sustainable entrepreneurship help to
develop Brazil?
What we need most in our country is the energy to
make things happen, but in a conscious manner.
Transmute wasted energy
(Criticism/analysis/diagnostics, in process-related
activities that bureaucratize everything around us in
efforts to circumvent the law and seek advantages for
the few) and turn this into energy that moves us
towards sustainability and the common good.)
Motomura cont.
He calls for a mega-equation
This equation integrates all members of society
working / contributing to guaranteeing that everyone
else in society has his or her basic needs met.
He thinks the needs of society must be mapped to
ensure a public private effort is made to meet societys
needs
While many might call this a utopian idea
What steps can individual businesses take?
Entrepreneurial
Competencies
Entrepreneurial
Competencies
(Mann & Lau 2000)
Dimensions of the
Professional
competencies (Fleury &
Fleury, 2006)
Competencies related
to strategy formulation
(Fleury & Fleury, 2006)
Conceptual Competencies
and Support Competencies
(To know how to learn)
To develop an organizational
culture, the systems and
mechanisms required for
learning
Opportunity Competencies To know how to act
To know how to deal with
complexity and diversity, to
know how to anticipate, to act
in the right time with systemic
vision
Administrative Competencies To know how to mobilize
To understand and know
how to utilize different
sources
of resources (finance, human,
informational []); to know
how to search partnerships
and how to integrate these
partners into the business.
Strategic Competencies To have strategic vision
To know and understand
deeply
the company's business and
its environment, identify
competitive advantages and
opportunities.
Competencies Cont.
Entrepreneurial
Competencies
(Mann & Lau 2000)
Dimensions of the
Professional
competencies (Fleury &
Fleury, 2006)
Competencies related
to strategy formulation
(Fleury & Fleury, 2006)
Conceptual Competencies
and Support Competencies
(To know how to learn)
To develop an
organizational culture, the
systems and mechanisms
required for learning
Relationship Competencies
To know how to
communicate
To know the business and
market
languages; to know how to
listen and communicate
effectively with the
stakeholders
Commitment Competencies
To know how to be
committed
To make things happen,
keeping
the business dedicated.
To know how to take
responsibility
To know how to evaluate
the
consequences of the
decisions taken inside the
company (internal level)
and within the society
(external level)
Source Boas, Anna Alice
Vilas and Dias, Tania Regina
Frota Vasconcellos, Com
Tabela Nova Traduzida Para
A Revisita
What Drives Sustainable
Entrepreneurs
Lutz Schlanges findings from a field study of
ten startup firms confirm that a main
characteristic of sustainable entrepreneurs is a
strong emphasis on ecological aspects in their
business vision as opposed to the traditional
entrepreneurial aspiration to grow and create
profits.
Conceptual dimensions in
sustainable entrepreneurship
theory (Schlange)
Conceptual
dimensions Schaltegger 2002
Walley and Taylor
2002 Linnanen 2002
External Market choice Structural influences
Geography, market,
and
regulation
Internal
Priority of
environmental
business goals
Orientation of
entrepreneurial
mindset
Entrepreneurs
desires
Sources
Motomura, Oscar, Sustainable
Entrepreneurship, www.amana-key.com.br
Schlange, Lutz, What Drives Sustainable
Entrepreneurs (2006)
Boas, Anna Alice Vilas and Dias, Tania Regina
Frota Vasconcellos, Com Tabela Nova Traduzida
Para A Revisita