CUD Seoul - Smart Transportation - Eng

Connected Urban
Development Seoul
Smart Transportation Program
Internet Business Solutions Group

CUD Seoul
18th Dec 2007
Cisco Confidential Copyright © 2007 Cisco Systems, Inc. All rights reserved. IBSG - 1
Agenda
PROGRAM OVERVIEW
CUD SEOUL INITIATIVES
SMART TRANSPORTATION PRICING
SMART WORK CENTER
PERSONAL TRAVEL ASSISTANT
CONNECTED BUS
Program Overview
CUD Objectives
Urban Sustainability
Leading Sources of Seoul Energy Declaration (2)
Energy Consumption (1)
2000 년 기준 , 2010 년까지

Transportation 12%, 2020 년까지 15% 저감
25%
(Unit: 1,000TOE)
Buildings 16,450
15,182
50% -12%
14,500 -15%
-7.7% 13,980
Industry
25%
2000 2005 2010 … 2020
Source (1) BOMA 2006, EIA 2006, AIA 2006

Source (2) 서울 친환경 에너지 선언 , 2007.4.2
Sustainable Urban Life
by CUD Solutions
Sustainable Transportation SEOUL Focus
1 2 3 4
Smart Personal
Smart Connected
Transportation Travel
Work Center Pricing Bus
Assistant
1. Reduce Physical Travel Volumes

2. Convenient Payment with Smart Incentives
3. Informed Decision on Day-to-Day Travel & Work
Sustainable 4. Seamless and Personalized Passenger Experience
Urban Life 5. Energy-efficient and Intelligent Use of Space
6. Lower Energy Costs for Residents
7. Energy Efficient Use of ICT Infrastructures
5 Sustainable 6 7
Sustainable Green ICT
Building Energy
Smart Electric Micro Green Green

Connected Building
Grid Generation Datacenter Network
AMSTERDAM FOCUS SAN FRANCISCO FOCUS

Towards Sustainable Urban Transportation
Sustainable
Urban
Transportation
Accelerate Innovation
Package Approach Global Collaboration using ICT
Strategic Combination of High • CUD Partner Cities : Accelerate urban mobility
Priority TDM Solutions based Amsterdam, San Francisco revolution which will make
on Opportunity Analysis the flow of both Information
• Increase Public Acceptability • Global Expertise : MIT, and physical transport more
• Achieve Strategic Goals efficient
VTPI
within comparatively short- • Work & Life Pattern
term period Change
• Transportation
Optimization & Intelligent
Operation
Key Opportunities from 6 High Priority TDM
Solutions Review
1 Select 6 Priority Solution(1) 3 Define Key Opportunities
1
16 15 2
High
10 3 4
11 Mobile Working Enhancement
Tele/ Energy-Efficient Business Center Infra
Impact
12 5 U-Working Link Public Transport & Cycling for Frequent

Mid
6
9
Mobility
Transit Users Substitutes
Marketing
Business Travel Incentives on Peak-time Regular Commuters
8 13 Policy Reform Advanced Transportation Allowance
Low
14 7
Low Mid High

‘Credit Account’ based Charging Program
Ease of Execution
Vehicle Tracking for Flexible Congestion Mobility
Road Pricing Scalable System/Infra Development Management
2 Advisory Group Review Service Experience Improvement for
Public Transport : Premium Clean Bus
Dr.Chu, SH Korea Transport Institute
Dr.Chung, JG Korea National Institute for
Dr.Lee, BJ Human Settlement
Mobility Attractive & Practical Information Services
Prof.Kim, SS Seoul National University Management Integration with existing travel & traffic info.
Prof.Hwang, KY Hongik University
Marketing Advanced practice’s implication : PNS, Mobility
Mobility
Prof.Lee, CW University of Seoul Activity Scheduler Marketing
Marketing
CEO.Chung, JL Urban Information Research
Ultra-Low Regulation enhancement by detecting high-
Prof.Hwang, KY Hongik University Emission emission cars
Prof.Kim, SS Seoul National University Vehicle Incentives for buying a low-emission cars
Dr.Kim, WS Seoul Development Institute Reduce Transit and Transfer Time of Public
Dr.Choi, YJ Transport
Transit-Oriented Mobility
Dr.Kim, CS Korea Transport Institute Real time Bus information & Innovative
Kong, Jun- Director of Taewon Corp. Development Alternatives
Bong Korea Land Corp./Urban
ubiquitous Bus Stops
Dr.Kim, TG Research Business Centers on Transportation Hub
Source (1) VTPI (2007), KOTI (2006), SDI (2006) Research
Package-based Strategic Program
Building Framework
Area-wide, Time-based Flexible Road
Pricing focused on congestion reduction
Smart
and modal shift encouragement
Transportation Pricing
 Pay-as-you-drive, congestion charging
 Dynamic Congestion Routing
 HOV & Parking Management
Mobility
Management
Al Mob
i l ity te Less Travel Volume ter il
b tu na ity
Mobsti Less Vehicle Kilometers Traveled tiv
es
Su
Less Traffic Congestion
Enhance the Use of Passenger Service
Telecommunications to Improvement with Rich
Substitute
Smart forWork
Physical Mobility Ubiquitous Connectivity
Travel Marketing
Center
 Mobile Working/Learning Connected Bus
 Personalized Travel
(
Mobile using
Enhancement Work Informed Decision Making on day to
Experience
 Real time Schedules & Unified
advanced Collaboration
Tools Center) day ‘Travel Moments’ Mobility Account
 Neighborhoods Work Centers Personal Travel Assistant
 Travel Planning with Rich Alternatives
 Reverse-modal shift
and Connected Avoidance to Private Cars
 Personal Carbon Calculators
Transportation Centers
 Enhance Citizen Engagements
Smart Transportation Program on CUD
Area-wide, Time-based Smart Modal Shift Encouragement
Flexible Road Pricing Transportation to Public Transport
Pricing
Area-wide Low-Emission,
Smart Congestion Vehicle HOV Vehicles
Tracking Smart Parking
Management Management
Connected
Connected Bus Stop
Smart Work Connected
Center
Work Center Smart Transportation Bus
 Transform urban mobility &
transportation patterns IP Bus
 Enhance citizen engagements
Mobile Working Connected Passenger Service
Enhancement Transit Complex
Experience Improvement
Connected
Station
? Personal Activity
Smart Development: Connected
Coordinator
Integration of Transport Bicycle Rich Ubiquitous
Intelligent Decision Support
and Land Use Connectivity
Personal
Travel
Assistant
Informed Decision Making on day to day ‘Travel Moments’ focused on improving choice and experience
City-wide infrastructure for Ubiquitous Connectivity
Sustainable Urban Mobility –
Day in a Life Scenario
3 X X
2 Sujin’s Office
5 6
School 7
4
Client’s
SWC
Office
Station A
X 8
10
0
9
1
Bus stop
Home
Station K
Package-based Program Building
Smart Transportation
Smart Transportation
(Packaged Program) Total Impact
Traffic Volume
Short-Term
Avg. Speed
Smart
Reduction
Reduction
Mobility
Emission
Increase
Transportation
Management
Pricing  Total decreased
13.7% 5.42% 17%
traffic volume
 Total decreased
Traffic Volume VKT
Avg. Speed
Reduction
Mobility Smart Reduction
Emission
Increase
Substitute Work Center  Increased public
transport volume
2.92% 1.52% 4%
Mobility
Alternatives
Connected Bus
 Decreased
Traffic Volume +
 Increased Public
Transport
Volume
Longer-Term
 Less use of Energy
Traffic Volume
Avg. Speed
Reduction
Reduction
Emission
Mobility Personal Travel  Less use of Space

Increase
Marketing Assistant
12.68% 12.8% 6.3%
CUD SEOUL INITIATIVES
• Smart Transportation Pricing
• Smart Work Center
• Personal Travel Assistant
• Connected Bus
Smart Transportation Pricing
Overview
Objectives Key Features
Encourage the modal shift from the Pay As You Drive

• Time spending and driving distance
personal vehicles to public or cleaner • Time variable
transportations.
Flexible Enforcement
• ANPR based
• Mobile Enforcement
Strategy
• Pay as you drive with GPS.
• Easily expandable infra structure. Mobility Account
• Integrated payment system
• Increased adaptability with the • Congestion charging, parking,
financial benefit and the integrated public transportation, etc.
payment services.
• Less harmful effect on Seoul’s One Day Pass
appearance. • Another option for the infrequent
drivers
• Phased implementation • Various payment options
Phase I and Phase II
Phase I Phase II
Charging Area 1 or 2 Zones Extended Area
Pricing Method Fixed Time spending/Distance
GPS with ANPR Enhanced GPS with ANPR

Detection Tech. enforcement enforcement
Payment Universal mobility account
Interoperability Hi-Pass Parking, Public Transit
M M+2 M+6
Pilot and Execution
GPS System Operation Extended Operation Filed Test,
Timeline reliability Pilot Biz Development and Phased Execution
Conceptual Architecture
Vehicle Onboard Enforcement on the roads Mobility Account

• GPS Unit
• Device Anomaly Check • ANPR Camera • Single Account
• Price Simulation • Pattern Recognition • Consolidated Pricing
• Onboard data repository • Mobile Enforcement • Payment Integration
• Cellular Communication
Operation Center
Data Center Billings & Customer
Event MGMT Pricing
Collections Services
• Call Center
• Billing System
• Vehicle Master • Event Manager • Integrated Pricing
• Tracking (Real Time) • Collection • Customer
• Rule Engine • One Day Pass
• Charging Zone info • Payment Relationship
• Enforcement Data Management
GNSS infra (GPS, Galileo) Cellular Network WiMax, Wi-Fi Network
BcN Network Infrastructure
Smart Transportation Pricing –
Impact Analysis
Charging: 4,000 won fixed
Analysis Time Period: 07:00~21:00
Traffic Impact
Avg. Travel VKT
Speed (km/h) (pcu·km)
Before 9.58 1,549,499
After 10.10 1,340,622
Change 5.42% ↑ 13.4% ↓
Environmental Impact
CO2 (tons/day) PM10 (kg/day)
Before 757 59
After 633 49
Change 16% ↑ 17% ↓
Toll gate
Value Case Model
Seoul: Road pricing calculator. NPV - $US 1,620 million
Smart Work Center
Overview
Transform Municipal (-Gu, -Dong) Offices, Welfare Mobile Working Enhancement
Centers and Transit Complex into Mobile Work Flexible spaces to work and socialize
Wired/wireless Internet connectivity with
Centers shared multi-purpose office equipment
Provide Citizens with Smart Alternatives by use of

Smart Collaboration Enablement
Advanced Collaboration Tools to Substitute for • Enclosed rooms for quiet online or
Physical Travel offline meeting
• Standard portable audio-, video, and
web-conferencing services
Vision & Key Initiatives
 Smart Work Centers will Lead Changes of Link with Municipal
Urban Mobility Patterns Mobility Campaign
 Relieve Urban Transportation Issues such as • Parent call by child care monitoring link
Peak-Time Saturation of Public Transport and with municipal learning program
• Public bicycles and its docking center
Traffic Congestion
will be placed at smart work centers
 Link with ‘Administration Autonomy
Restructuring Plan’ : Office Remodeling Intelligent Operation
 Link with ‘Transit Complex Development Plan’ • Remote operational management :
and ‘Enactment for Public Bicycle Program’ intelligent security check, Remote
 Link with ‘Child Care’ and ‘Cultural Learning’ diagnostics of ICT & office equipment
Program • Reservation, pricing and billing linked
with unified mobility account
Smart Work Center
Before and After
Before After
Administration service oriented City-wide neighborhoods work center
municipal dong-office building increased accessibility
Mobile working is available with

limited accessibility only in Short-distance transit :
private sector : Starbucks, Public bicycles
Kinkos
Short-distance transit : Municipal campaign with pilot

Private car, taxi, limited bus line mobile or tele-working program
※ 구민센터 1 개층 200 평 기준 최대 동시 160 명 수용

동사무소 1 개층 65 평 기준 최대 동시 50 명 수용 ,
2 개층 활용 시 최대 동시 100 명 수용 가정 시 125 개 원
Source : Lee Jung Ho Architecture & Design
격근무센터 동시 수용가능 인원은 1 만 4 천명 예상
Smart Work Center
Connected Working Center
Service / Process
Reserve Access & Pay Work Collaborate
Physical Resources
• CWC Call Center • Public Transport • Flexible Spaces and • Enclosed Meeting
• Information Booth • Public Bicycle & Office Furniture rooms
Docking Station • Shared Multi- • Interactive Boards
• Mobility Cards purpose Office • Portable Video
• Safety & Security Equipment : Print, Conferencing
Check Fax, Copy, Scan and Equipment
Email
Applications
• CWC Web Portal • Access Control • Standard • Audio-, Video-,
• Search & Reserve • Unified Mobility Communication SW Web-
• Possibly Link with Account • E-Learning Program Conferencing
PTA • Parent Call with Child Tools
Monitoring Program • Real-time App.
Sharing Tools
Technology
Wireless IP Communications VPN Remote Management
Network Infrastructure
Smart Work Center –
Impact Analysis
 Analysis Area : Seoul City
 Input Data : Survey Data from SDI in 2005~2007
O/D : Passenger Car, Bus, Taxi, Subway, etc
Network
 Analysis Time Period : Whole Day in the Time (07:00~21:00)
 Analysis Indices : Average Travel Speed, Average Travel Time, VKT,
Traffic Volume
 Analysis Scenarios
Rate of
Scenarios Explanation
Reduction
Base Before changing commuting ODs
Reflection of rate from estimation results when home-working is
Scenario #1 2.08%
widespread fully (KOTI, 2003)
Reflection of rate from estimation results when remote working centers
Scenario #2 3.56%
are set up (Survey, 2007)
Transportation Avg. Speed (km/h) Avg. Time (min) VKT (pcu·km) Total Volume (pcu/day)
Base 12.07 26.8 249,744,513 155,005,577
Scenario #1 1.24% increase 1.11% decrease 2.16% decrease 2.17% decrease
Scenario #2 1.81% increase 2.01% decrease 3.70% decrease 3.68% decrease
Environment
　 NOx(kg/day) PM10(kg/day) CO2(tons/day)
Scenario #1 -3% -3% -3%
Scenario #2 -5% -5% -5%
Smart Work Center
CUD Amsterdam, Almere Case
Background Key Features of Almere SWC
Almere
 The first SWC is part of the Quality
Centre in Almere
Amsterdam
 Create a pilot with ABN AMRO,
Schiphol Cisco, and Amsterdam Municipality
 Flexible working stations and

To resolve serious traffic jam issue, mostly from lounges for employees of ABN
commuters between Amsterdam and Almere AMRO bank and Amsterdam
Municipality
Vision
Massive personal car travels
substituted through the chain of SWCs  Conference rooms and
advanced collaboration tools
such as virtual presence
 Link with child day care service
 Restaurant / Business Clib /

Catering
 Bank / IT Support / Notary & Legal
Utrecht/A advice / Employment agency
2
Connected Municipal Building –
CUD Amsterdam Case
Adaptations of Connected Real-Estate

 Office equipment: from 3.5 to 2.8 devices per worker
(Stand-alone → Networked)
 70% reductions of printers & copiers
 Integrated, smart facility management
 Up to 40% reductions in space usage per worker
 Less IT by smarter IT: 55% less IT infrastructure
 Total of heat in watts generated reduced by 40%
Value Case of CMB AMS

 5 pilot buildings, 3000 employees, 50,000m2
 Already AMS has many flexible working spaces
 Only electricity usage calculated (no gas/petrol)
 Micro Power Generation added to model
Personal Travel Assistant –
Overview
 Enable citizens to organize their work and Travel Planning
Pre-travel, travel, and post-travel
social activities by providing optimal schedule management
and travel options in terms of Time/ Financial/ Smart traveler automated
recommendations based on profile
Environmental impact
 Reduce unnecessary time consumption on Schedules/Reservations
Schedule and reserve travel and
the road and enhance the citizen engagement work based on personal needs
In Route Dynamic
Vision & Key Initiatives Awareness
Sense and respond to route/
 PTA service aims to transform urban mobility destination with geospatial visibility
and transportation patterns.
Citizen Presence
 PTA will move city services and information to Integrated awareness & interaction
citizen centric and integrated decision support space that spans ‘context-based’
communication and collaboration
model.
 Link with ‘u-Seoul Development Plan’ Option Calculator
 Link with TOPIS Roadmap : Expand Service Time, financial, & carbon incentive
suggestive alternatives
Channels Preference & proactive service
 Integration Needs of Public and Private Traffic offerings based on profile
Information : Rapid Penetration of High-Speed Safety & Emergency
Wireless Network (Wibro, Telematics/LBS) Real-time safety alert and remote
diagnosis
Role of City Government
Various Info. Role of Service

City Government Channel Users
Sources
City  Integrate Transport Service Private Sector

Government & Real-time Traffic Value-Added
Information Information or
Public Transit
Authorities Telematics
 Shape Urban Transport Services
and Environment Policies
Private
Transport  Develop Urban Mobility Citizens
Operators
Marketing Strategies
Public & Public Sector
Private  Design & Develop Core
Sources of Service Systems City Web,
Traffic Data Broadcast,
 Design & Develop Shared One-call Service City Planner,
Smart Work Information Service
Platform Service Planner
Centers
Before and After
Now Future with PTA
 Automobile (Private Car) oriented  Transit & Social Activity oriented
 Leading by government based on wired (Public Transport, Public Bicycle, Alternative
communication network Tele/Mobile-work options)
 Closed & dedicated infrastructure for  Leading by Public-Private Partnership with
specific systems and services Wireless & USN
 Supplier-centric and transport only  Open & standard infrastructure supporting
information services multiple systems and services
 Citizen-centric and highly integrated
mobility & travel (social activity) information
Wi services
red
Ne
tw ork Citizens
GPS CDMA TSP 1 TSP 2

… TSP N
Transport Information Service Providers
Telematics Open / Standard Service Platform
Service Center
Transport & Other Service Providers
City Public Transport … Work Centers
PTA System & Operation Center
Bus / Taxi Web
(City of Seoul)
My Work My Travel My Presence
 Travel Planning
 Work & Social  Where am I
 Real-time
Subway Activity  Where my
Routing TV/Radio
(Seoul Metro/SMRT) Organizing  Proactive Alert mates
 Scheduling  Where’s the
 Re-arranging and Alternatives
nearest
Offering
Integration
Channel
Information
Train (Korail)
One Call
Channel
Data
Service
Integrated Open, Standard (120)
Database Platform
Bus (Kobus)
My Reservation My Safety My Account

Mobile
Airline (SRAA)  Reserve  Real-time Safety
Transport svc Alerting  Billing &
 Reserve  Remote Payment
Business svc Diagnosis  Secure Link with
 Reserve  Nearest Bank Account
Entertain etc emergency relief CNS
Reservations (T-DMB)
(Work/Play/Learn)
Connected Bus
Overview
 Improve citizen’s bus experience
Enhance BIS/BMS
 Real-time journey simulation tool
 Facilitate more use of public bus and incl subway route (link to PTA)
transportation by providing real-time bus  Information delivery platform to
information and differentiated service provide necessary information to
citizen (location, vacancy, whole
journey time estimation)
 Link to other transport service and information for  Driver collaboration tools (IP
seamless transport connection video, WLAN, IPC etc.)
 Monitoring tools of real-time
location & bus status
Vision & Key Initiatives
Connected Bus-Stop
 Improve citizen’s bus experience by providing  Touch-screen panels
• Optimized routing information  Kiosk
• Better predictability  Town news
 Wireless connectivity
• With more convenient information delivery
channels and preferential devices
Connected Bus
 Enhance Connected Vehicle Operation (refer  Touch-screen panels embedded
to SF POC) in front seat
 LCD displays for routing/location
• Intelligent driver assistant & collaboration based information
• Optimal bus operation and real-time  Wireless internet connection &
location & status data gathering working table for premium bus
• Efficient maintenance planning and
system
A Day in a Seoul Bus
PTA
BEFORE THE AT THE DURING
BUS STOP BUS STOP JOURNEY
 Internet route  Arrival information  Transit info

simulation (waiting time)  Arrival info
 Waiting time alert  Alert SMS for  Flat screen for
 Current traffic congestion & onboard
information changes information
 Available seating  Wireless services  Passenger internet
check at stations access (premium)
 Changes station  Kiosk service  In-car
color as bus  Neighbor entertainment
approaches information (town connection
news, my (premium)
neighbors etc.)  Personalized route
info and storing
(my trip)
PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITH

VARIOUS CHANNEL ACCESS
Bus-Travel Experience in
Today and Tomorrow: Citizen Perspective
Real-time Transit Info
My Neighbor
Best Route Town News

Simulation
Station
Types of Information
Seat Vacancy Wireless Access
Route Information
Se
ou
lT
Delay Alert On-Board

od
Flat screen
ay
Wireless Access
Arrival Time Station kiosk
Station Touch/Screen
On-board
Mobile Phone Panel
internet PDA
BIS / BMS
Information Delivery Channel
Connected Bus –
CUD San Francisco Case
Background Key Features of SF Connected Bus
 San Francisco Bay Area 2 among the nation’s
nd
most congested areas My Trip

 Poor transit performance: Bus speeds are  Real time location of your
9~35% slower than auto speeds bus on the city map
 Available Connections :
Vision : Connected Urban Mobility busses and times
Improve reliability and transit effectiveness of
municipal transportation (Muni) Wireless Connectivity
 Splash screen w/CUD look
and feel
 Rider-specific content
MAR made accessible via a
w/ content cache portal/splash screen
Consolidate multiple GPS and Comm. Devices 2 5 74 28

 Attract More Muni Riders Message goes here
 Improve Muni Productivity
 Impact San Francisco’s Strategic Green Gauge
Transit Programs External Signage : 12ea. Slim LCD Displays
 Reduce Environmental Footprint Of SF Internal Signage : Touch Screen/ Scrolling

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Connected Urban

Internet Business Solutions Group

2000 년 기준 , 2010 년까지

2000 2005 2010 … 2020

Source (1) BOMA 2006, EIA 2006, AIA 2006

1. Reduce Physical Travel Volumes

Smart Electric Micro Green Green

AMSTERDAM FOCUS SAN FRANCISCO FOCUS

12 5 U-Working Link Public Transport & Cycling for Frequent

Low Mid High

Source (1) VTPI (2007), KOTI (2006), SDI (2006) Research

Mobility Personal Travel  Less use of Space

Encourage the modal shift from the Pay As You Drive

Charging Area 1 or 2 Zones Extended Area

Pricing Method Fixed Time spending/Distance

GPS with ANPR Enhanced GPS with ANPR

Payment Universal mobility account

Interoperability Hi-Pass Parking, Public Transit

Vehicle Onboard Enforcement on the roads Mobility Account

GNSS infra (GPS, Galileo) Cellular Network WiMax, Wi-Fi Network

BcN Network Infrastructure

After 10.10 1,340,622

Change 5.42% ↑ 13.4% ↓

CO2 (tons/day) PM10 (kg/day)

Change 16% ↑ 17% ↓

Provide Citizens with Smart Alternatives by use of

Mobile working is available with

Short-distance transit : Municipal campaign with pilot

※ 구민센터 1 개층 200 평 기준 최대 동시 160 명 수용

 Flexible working stations and

 Link with child day care service

 Restaurant / Business Clib /

Adaptations of Connected Real-Estate

Value Case of CMB AMS

Various Info. Role of Service

City  Integrate Transport Service Private Sector

GPS CDMA TSP 1 TSP 2

My Reservation My Safety My Account

 Internet route  Arrival information  Transit info

PERSONALIZED & RETRIEVABLE JOURNEY INFORMATION WITH

Real-time Transit Info

Best Route Town News

Seat Vacancy Wireless Access

Delay Alert On-Board

Information Delivery Channel

most congested areas My Trip

Consolidate multiple GPS and Comm. Devices 2 5 74 28

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