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An Overview To " Branding "
An Overview To " Branding "
An Overview To " Branding "
“ BRANDING ”
TOPIC-BRAND
DEFINITION
OBJECTIVES OF BRAND
BRAND PRINCIPLES
BRANDING STRATEGIES
BRANDING APPROACHES
TYPES OF BRANDS
BRAND LICENSING AND MANAGEMENT
BIBLIOGRAPHY
CONCLUSION
BRAND
The American Marketing Association (AMA)
defines a brand as a "name, term, sign,
symbol or design, or a combination of them
intended to identify the goods and services of
one seller or group of sellers and to
differentiate them from those of the
competetors.
A brand is a name or trademark connected
with a product or producer.
EXAMPLES
LG IS A BRAND
IT IS A
CONSUMER
ELECTRONICS
PRODUCER
TATA IS
MULTIPRODUCTS
AND SERVICES
PRODUCER
Objectives of Brand
Delivers the message clearly
Confirms your credibility
Connects your target prospects
emotionally
Motivates the buyer
Concretes User Loyalty
BRAND PRINCIPLES
Brand design
Brand Extension
Brand Loyalty
Brand Engagement
Brand Aversion
Brand Parity
Brand Design