Introduction:

Quantitative Strategic Planning Matrix (QSPM)

is a high-level strategic management
approach for evaluating possible strategies
QSPM provides an analytical method for
comparing feasible alternative actions
The QSPM method falls within so-called stage
3 of the strategy formulation analytical
framework.
QSPM approach attempts to objectively select
the best strategy using input from other
management techniques and some easy
computations
The QSPM method uses inputs from stage 1
analyses, matches them with results from
stage 2 analyses, and then decides objectively
among alternative strategies
Step1-make list of the firms key external
opportunities/threats and internal
strength/weakness in the QSPM model.
Step2-assign weights to each key factors
Step3-from2 identify alternative strategy that
the org. should consider implementing.
Step4- determine the Attractiveness Scores
Step5-compute the total attractiveness score
Step 6 compute sum total of score.

Key factor Weight Strategy1 Strategy2 strateg
y3
Key external factor
Economy
Political/legal/goverme
ntal
Social/cultural/demogr
aphic/environmental
Technological
Competitive
Key Internal factor
Management
marketing
Finance/accounting
Production/operations
Research & dvelopment
MIS