PlayBox Technology Company Presentation

 PlayBox Technology – Mission Statement

“To be the acknowledged leader in providing professional

communications and information technology solutions by working with
broadcasters and corporate organisations throughout the world and
helping them realise their full potential from a company that is
dedicated to the research, design, development and provision of the
best products, systems, solutions and services to help each client
maximise their success ”
 PlayBox Technology – Presentation Agenda

PlayBox Technology – About Us, Background & Milestones

PlayBox Technology – Client’s and Worldwide Representation

PlayBox Technology – Technology and Sales Achievements

PlayBox Technology – CSF’s, USP’s, KPI’s, ROI and S & O’s

PlayBox Technology – TV Products and Typical Workflow Solutions

PlayBox Technology – DVB Products and Typical Workflow Solutions

PlayBox Technology – Integrated 3rd Party Solutions

PlayBox Technology – Digital Signage

PlayBox Technology – Contact Us and Q&A

 PlayBox Technology – About PlayBox Technology
Commercial Headquarters Based in the Hertfordshire, UK

R&D Centre Based in Sofia, Bulgaria

PlayBox Technology Sales and Support Offices Established in:

Adria (Serbia) Asia Pacific (Malaysia)
Germany India (Mumbai, New Delhi and Hyderabad)
Romania Turkey
UK USA (Atlanta and Los Angeles)

Representative Sales and Support Offices in:

Latin America

Reseller Network of Over 100 Dealers in 60 Countries

Sales to 100+ Countries

130+ PlayBox Technology Staff Worldwide

 PlayBox Technology – Corporate Background & Milestones
1994 – Launch of SubtitlePlus – Subtitle Preparation & Insertion
1999 – Launch of AirBox – IT Based Playout Automation Systems
2002 – Installed Base of 250 Playout Channels
2002 – Start of International Distribution
2003 – Launch of TitleBox – Interactive CG & Channel Branding System
2003 – Installed Base of 500 Playout and Branding Channels
2004 – Installed Base of 1,000 Playout and Branding Channels
2005 – Installed Base of 2,000 Playout and Branding Channels
2006 – HD Support for All PlayBox Technology Products
2006 – Launch of DVB (ASI/IP) Playout & DVB Multiplexing
2006 – Launch of PlayBox Technology with 6 Worldwide Country Offices
2006 – Installed Base of 3,000 Playout and Branding Channels
2007 – Installed Base of 4,000 Playout and Branding Channels
2008 – Installed Base of 6,000 Playout and Branding Channels
2009 – Sales of 50 to 200 New Playout and Branding Channels per Month
2009 – Current Installed Base of 7,500 Playout and Branding Channels
 PlayBox Technology – Installed Base of Channels

Installed Base of Playout and Branding Channels

International “TV Channel in a Box“ Market Leader

 PlayBox Technology – Worldwide Clients
 PlayBox Technology – World Representation
 PlayBox Technology – World Representation
 PlayBox Technology – Technology and Sales Achievements
Technology Achievements
Universal Playout and Streaming Engine with Any Source Any Output
Real-Time MPEG Remultiplexing Engine for Efficient Handling of Live Streaming Video
Ultra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating
TV Channel in a Box – Playout Server with Graphics and Automation for Simple Integration
Powerful Software Loaded on Standard State-of-the-Art IT Technology
Unique Technical Support Model with Top Level Support from Global R&D HQ within a day

Sales Achievements
Over 7,500 Playout and Branding Channels Worldwide Powered by PlayBox Technology
11 Country Offices in 8 countries – 1 Representative Office – 100 Dealers in 60 Countries
Over 15,500 Licenses Sold of Various PlayBox Technology Workflow Modules

Sales Achievement Strategy

Cost Effective – High Reliability – Flexible – Scalable – Easy to Learn – Simple to Use
Solutions Available for SD, HD and DVB (ASI/IP) Streaming
Many Workflow Solutions to Fit Client Workflow Requirements
 PlayBox Technology – CSF, USP, KPI, ROI, SO
CSF’s – Critical Success Factors
Experience Gained with Over 7,500 Systems Sold Worldwide
Dynamic, Innovative, Entrepreneurial and Highly Focused
Business Intelligence – Listen, Digest & Action
Self Financing and High Investment into R&D with Controlled Growth
USP’s – Unique Selling Proposition
“Number 1” International TV Channel in a Box Manufacturer
Fully Integrated System with Automation, Server, CG, Graphics – “TV Channel in a Box”
Fully Scalable – Adding Components or Playout Channels
Three Types of Solutions – SD, HD and ASI/IP Streaming
Unique Support Model – PlayBox Doctor – Global Support within 1 Day
Very Good Price / Performance Ratio
KPI’s – Key Performance Indicators
Very Good Market Position – Market Share and Client Positioning
Very High Relative Quality – High Price / Performance Ratio
Low Cost – High Performance and High Reliability
Very High Innovation Rate and Products to Market
High Sales Results in Greater Understanding of the Business as a Whole
Entrepreneurial Behaviour (Spotting Opportunities)
Awareness of External Challenges, Emerging Business Opportunities & Strategies
Profits Used for R&D and Growth of the Company
 PlayBox Technology – CSF, USP, KPI, ROI, SO
ROI – Return on Investment
Solutions are Easy to Amortise In 1 to 3 Years
Hardware is Based on IT COTS (Commercial off-the-Shelf) = Low Capital Costs
Non Proprietary Hardware = High Reliability and Low Maintenance & Support Costs
Low capital Cost Plus Low Support Costs = Low Cost of Ownership
High Reliability = High “On-Air” Availability = Maximisation of Revenue Streams
Scalability Enables Clients to Expand On Demand without Starting Afresh with Low Incremental Expansion Costs
Strengths
Years of Experience in High Quality, Low Cost, High Volume Sales
Well Known with a Good Image for High Reliability and Low Cost
Country Sales and Support Offices with Strong and Trained Dealer and SI Network
Product Innovation Skills Including SD, HD and DVB (IP/ASI) Streaming and DS
Price Point is Favourable to Corporate Broadcasters and Educational Organisations
Self Funded Management that is Committed and Confident with Distinctive Competencies
Opportunities
Entering New Markets with Streaming and Digital Signage
Expanded Innovation and Product Line with Solutions Like DVB Streaming
Falling Trade Barriers and More Worldwide Sales and Support Offices
Complacency of Competitors to Embrace Future Technology
Embracing of Emerging New Technologies
Customers Have Urgent Need for Cost Saving Solutions
Very High Second Sale Success Rate
 PlayBox Technology – TV Automation Solutions

Main TV Automation Products Available in SD and HD

AirBox – Universal Content Playout with Automation and Logo

AirBox DVB Streamer – Universal Content Streaming Playout with Automation (DVB)
TitleBox – Interactive CG with Animation
TitleBox Preparation – Preparation of TitleBox Templates and Projects etc.
CaptureBox – Manual, Scheduled and Tape Ingest with Batch Capture
CaptureBox Streamer – Automated Encoding and IP/ASI Streaming of Ingest Feed (DVB)
DVB Muxer – Flexible DVB Multiplexer with PSI / SI Generator (DVB)
ListBox – Playlist and Run List Creation and Editing
DataBox – Content Management SQL Database
CaptureBox Compliance – Compliance Recorder
SafeBox – Automatic Content Management
SubtitlePlus – Open and DVB Multi Language / Multi Channel Subtitle Preparation and Insertion
Metus MAM – Media Asset Management System to Manage and Organise Media
NewsAir - Complete Solution to Manage News Preparation and Delivery
AlarmBox – Monitors PlayBox Systems and Sends Message Alarms by Email, SMS, SNMP, GPI etc.

Feature – PlayBox Doctor for Quick and Accurate Problem Reporting and Solving (ALL PlayBox Products)
Feature – Clip Trimmer for Fast and Simple Editing and Top & Tailing of Clips and Programmes (ListBox)
 PlayBox Technology – TV Automation Solutions
PlayBox Technology Has a Proven Track Record for:
Start-Up TV Channels Remote Head-End / Up-Link Playout
Transition to Digital Channels Multi-Channel Playout Centres
Disaster Recovery Channels Multi-Channel Advert Replacement
Tapeless Broadcasters Interactive Music Channels
IPTV Playout Centres DVB Workflow Solutions

PlayBox Technology Has Proven Solutions for:

International Broadcasters
Regional Broadcasters
Satellite Broadcasters
SMS2TV, Voting & Gaming Channels
Scalable TV Channels
Thematic TV Channels
Corporate TV Channels
Single and Multi-Channel Time Delay
National Broadcasters
Local Broadcasters
Up-Link Centres
TV to Mobile Channels
Internet TV / Webcasting
Multi Language Channels
Multi Subtitle Channels
Cable TV Channels
 PlayBox Technology – TV Automation Solutions

Universal SD/HD Content Playout and Streaming

Note: All PlayBox TV & DVB Products are SD and HD Compatible

 PlayBox Technology – TV Automation Solutions

AirBox Features
Seamless Playout of Various Compression Formats and Containers, such as
MPEG2, DV, IMX, MXF, H.264, WMV, etc.

Live Video and Stream Mixing with Local Content Playout

Totally Unlimited On-Air Playlist Editing

Advanced Time-Based Scheduling

Automated Conflict Resolving

Output Video Scaling for Picture-in-Picture with Info Channel Look with Live Video
and Graphics
  PlayBox Technology – TV Automation Solutions
AirBox Features
ShotBox for On-the-Fly Event and Live Stream
Insertion
DVB ASI or UDP Streaming Output with
MPEG2, H.264 or WMV
Automation Interfacing via VDCP, GPI, RS
232, RS 422, Ethernet, DTMF, LTC, API, etc.
Time Delay with Playout of Unfinished Clips,
Capable of Commercial Removal or Censorship
Content Trimming and Editing
Unlimited Metadata Support for Text-Rich
Graphics Insertion
 PlayBox Technology – TV Automation Solutions

Manual, Scheduled and Tape (inc. Batch) Ingest

Including CaptureBox Compliance

Note: All PlayBox TV & DVB Products are SD and HD Compatible

 PlayBox Technology – TV Automation Solutions
CaptureBox Features
High Quality Capturing in a Variety of Compressions,
such as MPEG2, DV, H.264, WMV, etc
Automated RS 422 or Firewire VTR Control with
Batch Capturing Lists
Scheduled Capturing of Satellite Feeds or Line Feeds
with Automated Channel Switching
File Splitting Based on Duration

VU / Peak Audio Meters for Precise Audio Level

Setting or Fine Tuning
Third Party Traffic System Capture List Import
Streaming Live Video Streams through UDP
Various Video Inputs Supported Such as SDI,
Analogue, ASI, IP, Firewire
 PlayBox Technology – TV Automation Solutions

CaptureBox Compliance
Multi-Channel Capturing of Live Video Feeds
Automated File Splitting of the Recorded Video at User Defined Periods
Automated Removal or Archive of Expired Files
User Definable File Naming for Simple Date and Time Location
Perfect Replacement for Tape Based Compliance
Recorders
Date and Time Embedded in Captured Video Stream
VU / Peak Meter for Input Audio Level Monitoring
Indicator for Available Storage for easy storage
space overview
 PlayBox Technology – TV Automation Solutions

Interactive CG and On-Air Animated Graphics.

Delivers Crisp Eye-Catching On-Air Look

Note: All PlayBox TV & DVB Products are SD and HD Compatible

 PlayBox Technology – TV Automation Solutions

TitleBox Features
Unlimited Number of Layers and Graphic Objects On-Screen
Total On-Air Interactive Control of Object Properties, Position and Content
Ultra-Smooth Rendering at any Font Size, with Support for all Windows Fonts
Stand-Alone, Scheduled or Slaved Titling
under AirBox Automation
Dynamic Data Source Extraction from
Databases, Internet, Files, EAS, etc.
Support for All Direct Show Compatible
Objects, OLE Objects, Logo’s, PowerPoint
Presentations, Animations, Flash etc.
Suitable for a myriad of on-air applications
such as games, SMS chats, etc.
 PlayBox Technology – TV Automation Solutions

All-In-One Content Management

Universal Metadata Description Tool

Note: All PlayBox TV & DVB Products are SD and HD Compatible

  PlayBox Technology – TV Automation Solutions
DataBox Features

From Archives to Run-Time Copy, from Types and Categories to Genres, from Credits
to Links, DataBox Maintains Total Content Order through Sophisticated Set of
Searching and Classification Parameters.

Multi-User Environment
Automated Content Import
Network Access SQL Database
Advanced Content Classification
Search by Multiple Criteria
Filtering by a Group of Fields
Sorting by Each Field
Multi-Value Data Fields
Multiple Parts, Channels and Media
View / Edit Content with Clip Trimmer
 PlayBox Technology – TV Automation Solutions

Offline Programme Schedule Creation and Play List Editor

The Perfect Tool for Schedule Creation and Editing

Note: All PlayBox TV & DVB Products are SD and HD Compatible

  PlayBox Technology – TV Automation Solutions
ListBox Features
Create and Edit Programme Schedules and Play Lists for Today, Tomorrow, Next
Week, Next Month, with Video Preview and Clip Viewer / Trimmer and Simple Editing.
The Schedule Creation Process Utilises all the Benefits of Full Content Description, by
Using DataBox Metadata

Video Preview and Simple Editing

Commercial Break Insertion / Deletion
Traffic System Integration
Excellent Price / Performance Ratio
Playlist Check for Gaps and Overruns
Straightforward, User-Friendly Interface
Drag & Drop from DataBox
 PlayBox Technology – TV Automation Solutions

Automatic Content Manager

Designed with Automated Content Management in Mind

Note: All PlayBox TV & DVB Products are SD and HD Compatible

  PlayBox Technology – TV Automation Solutions
SafeBox Features
Playback from the Local HDD’s on the Playout Server is more Reliable than Playback
over the Network. SafeBox Automatically Copies the Content Stored on the Local NAS
Storage Server or any number of other different Storage Options to the Playout
Servers Local HDD’s for Reliable Playback. SafeBox can work in Playlist Dependent
Mode or Standalone Mode
Automated Content Replication
Automated Content Removal
Multiple In, Single Out
Multiple In, Multiple Out
Single In, Multiple Out
Speed and Session Limiting
On-Line Media List Export
 PlayBox Technology – Simple Workflow

Simple TV Workflow Explained

 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Simple Workflow
 PlayBox Technology – Remote Redundant Playout System
 PlayBox Technology – Servers
PlayBox Technology Servers

Powerful Software Needs Powerful Hardware!

Servers are Built from Commercial-Off-The-Shelf (COTS) Hardware

Fully Compatible and Extensively Tested By Our Hardware R&D for Reliability

Automation Software and Server Hardware from Single Manufacturer

All Systems Come with 12 Months Hardware Warranty

12 months Technical Support and Optional Hardware Maintenance Extension.

Mandatory Software Maintenance Contract in 1st Year

Go On-Air and Stay On-Air 24 Hours a Day, 7 Days a Week

 PlayBox Technology – 3rd Party Integrated Solutions

Integrated 3rd Party Solutions

 PlayBox Technology – PlayBox Metus MAM

About PlayBox Metus MAM

Metus Library is a Media Asset Management (MAM) application to manage and
organise media files located on computers or storage devices in a network,
analyse them, retrieve and edit the metadata, create sub-items and archive them
with security. It is new generation supporting the tapeless workflow environment

Metus Library is designed to be the heart of the management workflow supporting

many users and/or Channels. The organisation and management of media files
and documents are very well handled supporting a dedicated client or a browser
interface

Designed for Broadcast and also Cost Effective for Corporate, Educational,
Governmental, Medical, Military and Many Other Uses
  PlayBox Technology – Metus MAM
Metus MAM Features
Built in Transcoder to Support Many Video, Audio and Graphic Formats
Dynamic Folder Mechanism to Enable Automatic Archiving
Playlist Function with Content Move Supports 3rd Party Servers & Edit Suites
Picture Based Search Engine using Clever Image Matching Technology
Action History to Enable Administrators to Control the Actions
Multiuser Support in Multi Project Environment
Infinite Number of Metadata Fields that are Fully Customisable
Versioning of Assets as well as Metadata Content
Metadata Extraction from MXF and Exiff
Very Fast Streaming of certain Video Formats without any Transcode Needed
 PlayBox Technology – NewsAir News Room

About NewsAir
NewsAir is a Complete Solution that unites all types of media that make up
today’s fast moving news presentations

NewsAir is providing and systematising live or recorded news content such as

texts, video materials, photos, information from news agencies, recorded phone
calls, SGs etc.

Within NewsAir an organisation of people with different rights (such as

administrators, reporters, directors, editors, etc.) can upload or edit content, make
graphics, write news or even prompter text, make a news bulletin, which can be
automatically send to AirBox
  PlayBox Technology – NewsAir News Room
NewsAir Features

NewsAir – Features Overview

The Complete Solution to Manage News Preparation and Delivery
Supports all Commonly Used Media File Formats
Full integration with PlayBox Technology Workflow Solutions
Instant Media Playback – Items Added to the Playlist are Immediately Available for On-Air Playout
Exceptional Return on Investment
Cost-Effective Timesaving Solutions

NewsAir Advantages
Customisable User Account with Access via Internet
Real-Time Uploading and Editing
Easy Search News Archive
Cost Effective
User Friendly Interface
Scales to any Number of Users
Live Feeds from News Agencies
Rundown Management
Easy Integration with Different Prompting Devices
 PlayBox Technology – DVB (ASI/IP) Streaming

Streaming Modules DVB ASI/IP

 PlayBox Technology – DVB (ASI/IP) Streaming

AirBox DVB Streamer – Universal Streaming Server

CaptureBox DVB Streamer – Multi-Channel DVB/ASI/IP Ingest

Server

DVB Muxer – SI/PSI Generator and DVB

Multiplexer
 PlayBox Technology – AirBox DVB Streamer
AirBox DVB Streamer Features

Identical Interface and Operation to AirBox

Available in SD and HD
DVB Output in ASI or IP (UDP/RTP)
Service and Network Name Selection
PID Selection for Audio, Video and PMT
Additional PID Streams Pass Through with Optional Inclusion into PMT with Descriptors
Logo Overlay
Interactive CG and Graphics with TitleBox
Output Support for MPEG2 or H264
Input Support for MPEG2
 PlayBox Technology – CaptureBox DVB Streamer
CaptureBox DVB Streamer Features

Identical Interface and Operation to CaptureBox or CaptureBox Compliance

Available in SD and HD
IP Stream Multiple Channels at Same Time to Different Destinations
IP Stream Multiple Channels at Same Time to Same Destination
PID Stream Filtering
PID Stream Selection
ASI / IP Inputs
DTMF or GPI Control
Prepare Scheduled Capture Lists with Different Parameters
 PlayBox Technology – DVB Muxer
DVB Muxer Features

Replaces Stand-Alone Hardware DVB Multiplexers

Can be Integrated into AirBox DVB Server
SubtitlePlus DVB can run in same Server
Unlimited IP Inputs
Unlimited IP and ASI Outputs
IP and ASI Outputs Simultaneously
Each Output can have different MUX Rates
Jitter Detection and Removal at Inputs
Simple SI / PSI Generator
PID Remapping
 PlayBox Technology – Examples of Using DVB

Examples of using DVB

 PlayBox Technology – Back-Up Solution for DVB
 PlayBox Technology – Graphics Branding of UDP Stream
 PlayBox Technology – Example of DVB Workflow
 PlayBox Technology – Example of DVB ASI Project
 PlayBox Technology – Digital Signage Solutions

PlayBox Technology Digital Signage

 PlayBox Technology – Digital Signage Solutions

Get Noticed with PlayBox Technology Digital Signage

PlayBox Technology Digital Signage Delivers Targeted Messages to One

or Thousands of Screens When and Where required with Digital Media
Content and Information. PlayBox Digital Signage is Module Based
Software that allows User’s Complete Control over the Presentation Media.
 PlayBox Technology – Digital Signage Solutions

PlayBox Technology Digital Signage - targeted messages to thousands of screens

with digital media content.
Digital Signs - LCD or plasma display panels, scrolling message boards, electronic
billboards, projection screens, etc.
Multiple Content - displayed on screens ranging from simple text and still images to
full-motion video with or without audio
Effective Advertising Tool - for retail outlets, transit hubs (airports, train stations,
bus stops),clubs, banks, supermarkets, etc.
 PlayBox Technology – Digital Signage Advantages

Multi-Screen Display (video wall) - spreads one picture over multiple screens
arranged in any configuration.
Best Image Quality - display optimisation matches the DS output to the resolution
and frame-rate of the display
Any Image Size - PlayBox DS software supports any image resolution using the
full capability of the display and video adapter.
Any Number of Separate Content Areas – multi-zone design allows complex
presentation layouts
Mixed Clip Playout – playback of a mixture of video clips, automation, streaming,
stills, tickers, clocks, database and RSS feeds in any content area
 PlayBox Technology – Digital Signage Modules
A range of Modules for Building Your Workflow

PlayBox DS Server – Basic Server and VFS (PlayBox Virtual File System) Components and Services
required to run Multi-Channel Setups

PlayBox DS Designer – Graphics Template Creator

PlayBox DS Scheduler – Multi-Channel Schedule Creation and Editing

PlayBox DS Workflow Manager – Remote Playout Management, Status Monitoring and Log Retrieval

PlayBox DS Content Ingest – Programme Media Ingest (Tape and Live Sources)

PlayBox DS Report Generator – Content and Contract Statistics Manager and Report Generator for
Customer Management

PlayBox DS Distributor – Automated Content Distribution Engine

PlayBox DS Ads – Advertising Contract Planning and Sales

PlayBox DS Player – Automated Schedule Execution

 PlayBox Technology – Contact Information
PlayBox Technology Ltd. Commercial HQ PlayBox Technology Ltd. R&D Centre
tel. +44 1707 66 44 44 tel. +359 2 970 30 50
e-mail sales@playbox.tv e-mail support@playbox.tv
www.playbox.tv www.playbox.tv
--------------------- ---------------------
PlayBox Technology Adria PlayBox Technology Romania
tel. + 381 11 3117286 tel. +4 031 106 5115
e-mail sales.adria@playbox.tv e-mail sales.ro@playbox.tv

PlayBox Technology Asia Pacific PlayBox Technology Turkey

tel. +60 12 288 0760 tel. +90 216 3379402
e-mail sales.asia@playbox.tv e-mail sales.tr@playbox.tv

PlayBox Technology Germany PlayBox Technology UK

tel. +49 2233 969 7562 tel. +44 1707 66 44 44
e-mail sales.germany@playbox.tv e-mail sales.uk@playbox.tv

PlayBox Technology India (New Delhi) PlayBox Technology USA (West Coast)
tel. +91 11 46051344/55 tel. +1 404 424 9283
e-mail sales.india@playbox.tv e-mail sales.usa@playbox.tv

PlayBox Technology India (Mumbai) PlayBox Technology USA (East Coast)

tel. +91 22 40166465/66 tel. +1 404 856 4950
e-mail sales.india@playbox.tv e-mail sales.usa@playbox.tv

PlayBox Technology Latin America (Sales Office)

tel. +598 2 2083924
e-mail sales.la@playbox.tv
Q&A