WATCHES

Presented by:

TITAN INDUSTRIES
LTD.
Titan Industries Ltd. set up in 1987
Joint venture of the Tata Group and TIDCO
1st factory at Hosur
Manufactured quartz analog electronic watches
Financial and technical collaboration with
Ebauches, France
1988: Estd. a component manufacturing facility
1990: Estd. a case manufacturing plant
1992: Integrated backwards to manufacture
step motors
JV with EDC2
To manufacture electronic circuit blocks
Annually markets over 7 million watches
6th largest globally in the category of
manufacturer brands
INTRODUCTION


Titan is the largest watch company in India and the fifth largest in the
world.
Titan manufactures over 90 million watches across 30 countries and
cumulative.
Titan Industries was established in 1984 as a joint venture between
the Tata Group and Tamil Nadu Industrial Development Corporation
(TIDCO).
The company set up its corporate office in Bangalore (Karnataka)
and its watch manufacturing facility in Hosur (Tamil Nadu).
The majority stake in the company is held by the promoters, with
TIDCO having 28 per cent of the shares and Tata Group companies
owning 25 percent of the shares.
Public holding in the company is around 28 per cent. The rest of the
stake is held by foreign institutions, non-resident Indians, mutual
funds and other institutions.

ABOUT TITAN RETAIL STORE
(WORLD OF TITAN)
ADDRESS
WORLD OF TITAN
SAHAKARNAGAR, OPP TO BBMP, BYATARANAPURA SIGNAL
BELLARY ROAD,
Bangalore- 560 092
Contact: 080-23625003,23623003

CONT..
TOTAL AREA : 1000 sq.ft
Employees Working : 6 Main staff and 1 Security Staff
Working Hours:
Monday Sunday
Moring 9:30 Am to 8:00Pm
Offer Seasons
Jun-July -Fast-track
Aug-Sept Titan
PRODUCT LENGTH
SEGMENTATION STRATEGY
PRICE
ELITE OR
HIGH CLASS
MIDDLE
INCOME
GROUP
LOWER
MIDDLE
INCOME
GROUP
GENDER
MENS
SEGMENT
WOMENS
SEGMENT
AGE
GROUPS
KIDS
YOUTH
TITAN WATCHES
PRICE
Mass (Rs.350-600)
Popular (Rs.600-900)
Premium (Rs.900-1500)
Super-premium (Rs.1500-8000)
Connoisseur segments (above Rs.8000 to
Rs.3 lack)
PROMOTION
- Aamir Khan as brand ambassador
- Mahendra Singh Dhoni for Sonata
- Katrina Kaif for Raga
- Festival Offers
- Creative Advertising


TITAN INDUSTRIES LTD.
DISTRIBUTION
Manufacturer Retailer Customer
First to go for exclusive showrooms
Did away with retailers
Wholesellers importance reduced
Set up a chain of service centres, with close proximity to
the marketplace
Innovative planning of showrooms
Watch buying a pleasurable experience
Extensive use of C&F agents to reduce distribution costs
10
TITAN INDUSTRIES LTD.
POSITIONING
Market Segmentation
The young and teenagers, who are looking for their first watch
The low ownership segment like women
Middle and upper segments of society
Price range of Rs 500 Rs 5000
International watch at Indian prices
A watch that builds your image
A brand which represents style, status and technology
A Good Looking Watch
First watch company to brand its showrooms
Titania Titan watch boutiques in Bangalore
TimeZone
The World of Titan
HOW TITANS INVENTORY
TRACKING SYSTEM WORKS:
Theft control. Without an inventory system, it's impossible to
know if you're being ripped off by customers or employees until
it's too late
Customer service. You can avoid running out of stock and
can determine if an item's in stock and locate it more readily if
you keep track. You can also locate out-of-stock items, their
prices, and manufacturers.
Financial management. Inventory systems help you keep
track of how you're doing. It makes little sense to go for an
entire year without knowing the status of your stock.
Product tracking. You can track specific items and weed out
low sellers with sales or markdowns.

NABULA
RAGA
AUTOMATIC OCTANE
PURCHASING POWER OF
CONSUMERS
BRAND PURCHASING POWER (PRICE) RS. CATEGORY
FAST TRACK 550-1,430 YOUTH
EXCTA 595-1,430 LOWER MIDDLE CLASS (Office wear)
SPECTRA 650-1,830 COMMON CLASS
ROYAL 960-2,830 UPPER- MIDDLE CLASS
TITAN 2000-4000
LOWER MIDDLE CLASS & UPPER
CLASS
SONATA 350-900
LOWER MIDDLE CLASS - UPPER MIDDLE
CLASS
RAGA 1,420-4,000 UPPER CLASS
BANDHAN 1,675-8,085 COUPLES
REGALIA 1,725-7770 UPPER MIDDLE CLASS-UPPER CLASS
EDGE 4,500-5,200 BUSINESS CLASS
NUBULA 10,000-45,000 UPPER CLASS
Pricing
KEY PLAYERS
Indian Brands
HMT
Titan
Timex
Westar
Shivaki
Maxima
SITCO
Foreign Brands
Cartier
Piaget
Omega
Tiffanys & Corrum
Gucci
Longines
Casio
Citizen
Tag Heuer
Espirit
CRM IN TITAN
Membership card
Discount coupons
Customer service centre
Gift Cards
Loyalty Programes

STRENGHTS :
Location
Parking Faclity
Customer care center
Varity of Product (Ranges from 500-3lakh)
Style
Models
Exclusive products
Other than these there have few more strength like-
Guarantee/warranty

WEAKNESS:

Lack of management depth (at the initial stage of business ).

Not advance staff training in CRM (customer relation management)
department .

Particularly in DASH segment which esp. designed for kids are not
having way too narrow product line.

High cost operation due to high labor costs is major factor in sales
turnover also.


OPPORTUNITIES:

Collaboration with the international
brands.

Adopt advanced training staff with the
latest technology, so as to create
better quality product which is reliable
for customers.

It also viewed as an individuals
taste and style than a mere
timekeeping device.

Specialization of product according to
different segments (like mass
production or in niche marketing).
Seasonality
Gifting concept
Exchanging offer
Threads :

Likely entry of new competitions.

In the era of globalization, there is intense
competition from well and established
international brands.

Well since competition is intense, there is increase
in excise duty on high prices watches.

Leaking of dummy models of original ones in
grey market can fluctuate the price drastically.

Keeping the same trend over long period of time
could saturate customers Hence, resulting in
weaker product life cycle.