PRESENTED BY:

SUSHMITA SINHA
IMBA 8
TH
SEM
CUJ/I/2010/IMBA/35

INTRODUCTION
Women cooperative society is a type cooperative society.
Women cooperative society is formed by the voluntary participation
of women for achieving a common goal.
The main objective behind the formation of women cooperative is
women empowerment.
There are many women cooperative society such as women credit
cooperative society, SEWA,
Shri Mahila Griha Udyog Lijjat
Papad

A cooperative established in 1959.

1. Produced and sold one of the simplest product, famous amongst
the Indian households, Papad.




2. Established by 7 Women




3. Started with a mere capital of Rs. 80
on the terrace of a building in Girgaum,
South Bombay.
THE ENTREPRENEURS
Founding members: Jaswantiben Jamnadas Popat, Parvatiben Ramdas
Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben
Amritlar Gokani, Jayaben V. Vithalani

Mentored by Chaganlal Karamsi Parekh

Guided by Shri. Dattanibapa


THE BUSINESS CONCEPT
OPPORTUNITY
IDENTIFICATION
VALUE
CREATION
OPPORTUNITY IDENTIFICATION
The major thrust:
An existing market demand
Skills needed could be found with any Indian lady
Raw material can be procured from the closest outlet

Differentiating insights brought by venture:
Business can be made sustainable/profitable without high initial
investment
Non-acceptance of any grant/aid/donation even if loss is incurred
Quality consciousness in any operation

OPPORTUNITY IDENTIFICATION
Venture grew as a cooperative business
1962: Products were registered as Lijjat while group was named Sri
Mahila Griha Udyog

Basic reasons for fast growth:
Only for women venture which provided employment
Women need not move away from home to join it
Sense of ownership given to women
No special skills needed to be successfully carry out operation
A cooperative venture for women, by women, of women


ROADBLOCKS
Not everything went smooth:
Production had to be halted due to Mumbais moist climate
Such roadblocks made founding members better prepared:
they solved the problem by buying a cot and a stove
As members grew & place became constraint distribute kneaded
flour to members to prepare papad at home

VALUE CREATION
Monetary value creation:
Year 1: Rs. 6196
Year 3: Rs. 1.82 lakhs
Current figures: Rs. 300 crores (Rs. 12 crores export)
Annual profit: Rs. 7 crores approx (2004 figures)
Something beyond monetary contribution
Way to integrate women with the income generation process at
such a mass level
Honing of skills and capabilities
Reducing the patriarchal biases
Unlike prior attempts, women as driver of their empowerment


THE FAMILY CONCEPT
EMPOWERING WOMEN
Something beyond monetary contribution
Employment opportunities without leaving homes, flexible schedules
Transformation of life of around over forty thousand women through
its unique work ethics

Linked social advancement to women empowerment

Emphasis on having women from disadvantaged section

Preventing expansion of inherent gap between rich/poor

Average monthly salary of its members: above Rs. 3000/-

SOCIAL RESPONSIBILITY
Since venture was based on sound principles, members contributed
in many activities as:
Increasing availability of health care for their families
Providing scholarships to their children
Cooperating in building homes of each other


INDIRECT IMPACT:
Lijjat Products: Good quality affordable for masses
Enhanced social/cultural harmony beyond work-place
Active contribution to health, education & social service


SOCIAL RESPONSIBILITY
Extending wealth acquired to social cause; few examples:
1979: First ever tarred (pucca) road built with help of Lijjat
Educational and Hobby centers set up to teach skills as:
typing, cooking, sewing, knitting and toy making
Rehabilitation work for earthquake affected in Chincholi
(Jogan): Financed construction of 50 houses for them
Again, provided Rs. 50 lakhs aid for Bhuj earthquake affected
people
ASSESSING IMPACT &
EFFECTIVENESS
Positions itself as: A symbol of womens strength
Created employment opportunities for over 40000 women in last 49
years
Not only employment, gave them opportunity to transform their way to
live
Equality and justice promoted by Profit-Contribution schemes
Sustained for such a long period as a profitable venture itself proves a
point for itself
The most quantifiable assessor: Total sales of over Rs. 3 Bn
Organic growth (slow but steady) in a holistic way:
No. of employees
Achieving economies of scale (without blind automation)
Achieved economies of scope
Vertical integration of various process

PRESENT SCENARIO
ASSESSING IMPACT &
EFFECTIVENESS
Sustained for such a long period as a profitable venture itself proves a
point for itself
The most quantifiable assessor: Total sales of over Rs. 3 Bn
Organic growth (slow but steady) in a holistic way:
No. of employees
Achieving economies of scale (without blind automation)
Achieved economies of scope
Vertical integration of various process
Economies of scale (without following blind automation):
Less emphasis on automation of processes
Rather, achieved it through increased involvement of women
members
Allowed members to work from their own place
Expansion in various cities/states: 67 branches and 35 divisions


ASSESSING IMPACT &
EFFECTIVENESS
Economies of scope (diversification):
Lijjat started diversification in fields related to papad making
The products needed similar raw material or skills
The existing supply chain was used very efficiently
Khakhra, spices, wadi, wheat flour, bakery items are few examples
Major step to diversify in 1988: Introduction of Sasa Soap
Vertical Integration:
Large scale production Make rather than Buy
Various processes like:
Flour mills
Print division
Polypropylene packing
were undertaken
Aimed at supporting production processes without incurring extra cost

ASSESSING IMPACT &
EFFECTIVENESS
Attracted international trade opportunities:
Late 1980s: Started exports
1996: VP of Uganda visited with a view to setup such a venture
Over Rs. 12 crores of exports
A few set backs at various times:
Initial attempts to expand by opening branches went unsuccessful
Ownership issues cropped up
Issue of duplicate players
Levying of taxes of Sasa Detergents sale
But, overall a venture that created high positive social impact
Acknowledgement by various authorities:
Best Village Industries Institution: from KVIC for period 1998-99 to
2000-01
Business Woman of the year in 2002
PHDCCI Brand Equity Award in 2005