Defining Arvind Needs and Sources Role of Google

Opportunities for
Google
Older men
Meet ARVIND IYER
The Iron man of the house
SAHIL MAJUMDAR is a 45 year old senior professional. He is
working in a VIZAK LTD as a sales manager as in Chennai.

Born and brought up in Bangalore, he came to Chennai for
his higher education and since then he has never left the city.

He is a happy man, blessed with a son and daughter

But this new addition has a added new responsibilities as
well.. New expenses and new pressures

Also, being the only son he is responsible for his old parent

Most of his decisions are centered around his family, the
desire to fulfill his family's needs and provide a comfortable
lifestyle

However, the pursuit of earning a livelihood holds him from
fulfilling his wishes


Add about his interests, the
softer side to his personality, his
quirks
DAILY ROOUTINE
FEARS
VALUES
ASPIRATIONS
Different Dimensions of his life
Fears
Daily Chores
Values
Aspirations
Act as role model role for his
kids
Play the role of the Provider
efficiently: comfortable
lifestyle, best education for
kids, cater to their needs and
demands
Climb the ladder of Success
resulting in happiness

Wakes up early, does his bit of
household chores (escorting kids to
bus stand, buying the milk)
Goes to office, manages his team and
other work related matter
Takes occasional small breaks to de-
stress himself (fb, call friends,
colleagues)



Fear of failure: Not able to meet his
goals, failing in his responsibilities
Fear of lagging behind his peers
Fear of not being able to adapt to the
constantly evolving technology
Embarrassment, fear of being
ridiculed

Progress
Recognition
Appreciation
Family/ Responsibility
Simplicity/ Hassle free technology
Stability
Fear to keep pace with his
children who are exposed to the
modern ways
HIS SEARCH NEEDS
SUPPORT/
GUIDE/PAMPER
INDULGE/ENTERTAIN EMPOWER/ENRICH STAND OUT/ CATCH UP
FAMILY
SELF
PROFESSIONAL
SOCIAL
Ask an expert
Ask friends & peers
Tv/Radio/Newspaper
Friends
Tv/Radio/Newspaper
Magazines
Phone
Meeting friends
P
O
P
U
L
A
R
E
M
E
R
G
I
N
G
Convenient
Effortless
Economical
High interest value &
entertainment quotient

Tried and tested
Experienced
Two way
communication


Convenient
Tried and tested
Experienced
Two way
communication

Even though, Arvind is warming up to online mediums more and more.. He still prefers popular mediums to cater his search
needs
What are Google and Facebook bringing to his life
Empowerment
Opportunity for
Indulgence
Caters to my social needs Stress-buster
Recognition & Reward
Convenient and hassle
free
For Arvind, Google is a medium Seek solutions that was always difficult to desire. Look avenues
through which one can empower oneself via educating about the millions of options and facilities
existing around him.
Also, its a medium to pursue his interests .. Spend time on areas of interest and find answers to
personal and confidential matters

For Arvind, Facebook is a entertaining medium that helps me keep tabs on my long lost friends..
Make him more social and create me time where in he can pursue interests that were left out in
the day to day living