ABHIJIT SINGH

02
Evaluating
change
O Economic Crisis
O Changes In Laws
O Social Development
O Global Competition
O Demographic Trends
O Explosive Technological Changes
CONDITIONS PROMOTING
CHANGE
O The final and most important stage of the
change planning process is to determine
which measures you will use to monitor
and evaluate the project outcomes (i.e.
were the objectives met?).
HOW TO EVALUATE
CHANGE
Evaluating Change
Clarity of Purpose
Strategies :-
O Survey
O Case study
O Experimental
O Longitudinal
O Cross-sectional
Change Evaluation
O Longitudinal Measurement
O Change is measured over time
O Ideally, the data collection should start
before the change program is implemented
and continue for a period considered
reasonable for producing expected results.
Change Evaluation
O Comparison Units
O Appropriate use of control groups
O It is always desirable to compare results in
the intervention situation with those in
another situation where no such change
has taken place.
Change Evaluation
O Statistical Analysis
O Alternative sources of variation have been
controlled
O Whenever possible, statistical methods
should be used to rule out the possibility
that the results are caused by random error
or chance.
PRIMARY DATA :-
OBSERVATIONS
INTERVIEWS
QUESTIONNAIRES
SECONDARY DATA :-
RAW
SUMMARIES

GATHERING DATA FOR
ANALYSIS
ANALYSIS AND
FEEDBACK
O Analysis aimed at determining impact of
intervention or data
O Goals, outcomes, performance
O Measures of the interventions effect
O Top down approach or Bottom up
approach

O TELSESALES INCORPORATED IS A LARGE
COMPANY OPERATING IN UK NSURANCE
SECTOR.
O TELESALES WAS CONSIDERING THE
INTRODUCTION OF COMPUTER BASED
TRAINING (CBT) FOR INTRODUCTORY
TELESALES.
O HOWEVER PRIOR TO DECIDING TO MAKE A
CHANGE THEY NEEDED TO ESTABLISH
WHETHER CBT WAS AS LEAST AS EFFECTIVE A
MEDUM AS THEIR EXISTING TRADITIONAL
TRAINING APPROACH.
CASE STUDY
O TO ESTABLISH THIS EFFECTIVENESS THEY
PROGRAMMED A SIX MONTH TRAINING
PROGRAM.
O IN THIS THEY FORMED 4 GROUPS
a) SELF STUDY CBT
b) GROUP STUDY CBT
c) EXISTING TRAINING GROUP
d) CONTROL GROUP
A REPRESENTATIVE SAMPLE OF 120
EMPLOYEES WHO REQUIRED TELE SALES
TRAINING WERE SELECTED AND 30
ALLOCATED TO EACH GROUP WERE
OBSERVED OVER THE PERIOD OF SIX
MONTHS.

O DATA WAS COLLECTED WITH THE HELP OF
QUESTIONNAIRES,OBSERVATIONS AND
INTERVIEWS.
O THE WHOLE DATA WAS EVALUATED AND
WITH THE HELP OF THIS EVALUATION
DECISION WAS TAKEN.