Professional Documents
Culture Documents
Ratna Enterprise
Ratna Enterprise
Order Received
rose from Rs.20,000 to 80
Rs.1.05lakhs
)Rs.X1000)
60
40
20
Aug
Nov
Oct
April
Sep
June
July
Dec
May
Months
Selling trend
7
6.2
6
5
)Rs.X1000(
4
Sales
2.95
3
2 1.65
1
1
0
1984 1985 1986 1987
Years
“Now I can spread my wings & fly”
30%
Patna
Others
70%
Ratna’s network
Reduction of transportation cost
• By taking maruti van for 85,000 instead of
debt, it became precious asset to the
enterprise and reduction of transport
expenses to Rs.500 from Rs.1500 per
month
Ratna’s financial contribution
• Her financial contribution to the family rose from
60% to 80% after Anil, i.e. brother-in-law married
and expressed inability to contribute to the family
expenditure
• The family members & some close relatives
even commented that Ratna had proved to be a
son rather than a daughter-in-law.
• Ratna’s mother-in-law mentioned: ”Ratna
brought peace in my house” but prior to this
when Ratna got involved to this job she
mentioned: “How can she do the house job
when she is in the factory for so long”