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    VUNDS pvt ltd is introducing a new bottled water brand called WHITE. WHITE will target all people seeking hygienic drinking water across all age groups and socioeconomic classes. It will position itself as providing pure water with a great taste through a state-of-the-art purification process. The marketing strategy will include offering eco-friendly initiatives and targeting locations where unbranded water is commonly sold or where leading brands are already present. The target markets will be segmented geographically between rural, urban and suburban areas to address different needs and establish local plants. Key factors for the bottled water industry's survivability include higher incomes, preference for hygiene, affordability, availability of packaged water, shortage of

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    Segmentation of market or division of market

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    VUNDS pvt ltd is introducing a new bottled water brand called WHITE. WHITE will target all people seeking hygienic drinking water across all age groups and socioeconomic classes. It will position itself as providing pure water with a great taste through a state-of-the-art purification process. The marketing strategy will include offering eco-friendly initiatives and targeting locations where unbranded water is commonly sold or where leading brands are already present. The target markets will be segmented geographically between rural, urban and suburban areas to address different needs and establish local plants. Key factors for the bottled water industry's survivability include higher incomes, preference for hygiene, affordability, availability of packaged water, shortage of

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    134 views11 pages

    Market Segmentation

    Uploaded by

    shabid786
    VUNDS pvt ltd is introducing a new bottled water brand called WHITE. WHITE will target all people seeking hygienic drinking water across all age groups and socioeconomic classes. It will position itself as providing pure water with a great taste through a state-of-the-art purification process. The marketing strategy will include offering eco-friendly initiatives and targeting locations where unbranded water is commonly sold or where leading brands are already present. The target markets will be segmented geographically between rural, urban and suburban areas to address different needs and establish local plants. Key factors for the bottled water industry's survivability include higher incomes, preference for hygiene, affordability, availability of packaged water, shortage of

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    MARKET SEGMENTATION

    Submitted By:
    Vikram shawariya
    Deepak Kushwaha
    Upendra Bhaghel
    Nishant Kumar
    Shabid Ashraf
    Introduction
    Parent Company

    VUNDS pvt ltd

    Category Water
    Sector Food Products
    Tagline Be Pure Be Healthy
    USP WHITE goes through state-of-the-art
    purification process to give consumers
    pure water and perfect taste

    Segment

    For all people seeking hygienic drinking
    water.

    Target Group

    All age groups Lower, middle and upper
    class people.

    Positioning

    Pure and great taste of water.


    Mass Marketing
    Mass Marketing is the process of devising
    products with mass appeal and promoting them
    to all types of customers
    The ultimate aim is to create a generic brand.
    Marketing Strategy and Analysis
    Offering bottled water that has been manufactured by
    completely mechanized procedure.
    Eco-friendly initiative through which cash back is
    given to the customers when the bottle is returned to
    any of the WHITE outlets.
    Target Market Analysis
    Identifying Markets.
    Market Segmentation.
    Select the Target Market.
    At all places where unbranded and locally made water
    pouches are available in plenty.
    Against the leading brands already being used.
    Flavored water would be positioned as a new healthy and
    better substitute to other option of beverages.
    Target Markets
    Differentiated strategy because we are fighting
    different types competitors.
    i.e. At Bus stand, stall etc locally made pouches.
    At grocery stores Bisleri , Aquafina , Oxyrich .
    At house holds: others players in same segment
    supplying mineral water in bulk.
    Geographic Segmentation
    We have decided to divide the Market into segments
    on the basis of Geography i.e, Geographic
    Segmentation was done.
    Market is divided into Rural, Urban and Sub-Urban
    Areas.
    Individuals needs and wants of clean drinking water
    identified in Rural, Urban Areas and Sub Urban
    Areas.
    According to the needs and wants of the consumers
    living in Rural, Urban Areas and Sub-urban areas,
    clean drinking water plants (Mini-size) were
    established in the locales (Street etc)
    SEGMENT MARKETING


    Factor for survivability bottled water industry are:

    Higher disposable income
    Increased preference for hygiene
    Improved affordability
    Easier availability of packaged drinking
    water
    Shortage of safe drinking water
    Awareness
    Purity factor

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