Three partners - Jerry Baldwin, Zev Siegel, and Gordon Bowker - opened the original Starbucks store in 1971 in Seattle's Pike Place Market to sell high-quality coffee beans and equipment. The store was inspired by Alfred Peet and originally located at 2000 Western Avenue before moving to its current location at 1912 Pike Place. In the 1980s, entrepreneur Howard Schultz joined Starbucks and later bought the company, expanding it into the global coffee chain it is today.
Three partners - Jerry Baldwin, Zev Siegel, and Gordon Bowker - opened the original Starbucks store in 1971 in Seattle's Pike Place Market to sell high-quality coffee beans and equipment. The store was inspired by Alfred Peet and originally located at 2000 Western Avenue before moving to its current location at 1912 Pike Place. In the 1980s, entrepreneur Howard Schultz joined Starbucks and later bought the company, expanding it into the global coffee chain it is today.
Three partners - Jerry Baldwin, Zev Siegel, and Gordon Bowker - opened the original Starbucks store in 1971 in Seattle's Pike Place Market to sell high-quality coffee beans and equipment. The store was inspired by Alfred Peet and originally located at 2000 Western Avenue before moving to its current location at 1912 Pike Place. In the 1980s, entrepreneur Howard Schultz joined Starbucks and later bought the company, expanding it into the global coffee chain it is today.
Three partners - Jerry Baldwin, Zev Siegel, and Gordon Bowker - opened the original Starbucks store in 1971 in Seattle's Pike Place Market to sell high-quality coffee beans and equipment. The store was inspired by Alfred Peet and originally located at 2000 Western Avenue before moving to its current location at 1912 Pike Place. In the 1980s, entrepreneur Howard Schultz joined Starbucks and later bought the company, expanding it into the global coffee chain it is today.
The original Starbucks was opened in Pike Place Market in
Seattle, Washington, in 1971 by three partners: English teacher
Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high-quality coffee beans and equipment. The original Starbucks location was at 2000 Western Avenue from 19711976. That store then moved to 1912 Pike Place; it is still open. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers.
Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, Italy, advised that the company should sell coffee and espresso drinks as well as beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus. To them, coffee was something to be prepared at home. Certain that there was much money to be made selling drinks to on-the-go Americans, Schultz started the Il Giornale coffee bar chain in 1985.
In 1984, the original owners of Starbucks, led by Baldwin, took the opportunity to purchase Peet's (Baldwin still works there today). In 1987, they sold the Starbucks chain to Schultz's Il Giornale, which rebranded the Il Giornale outlets as Starbucks and quickly began to expand. Starbucks opened its first locations outside Seattle at Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois, that same year. At the time of its initial public offering on the stock market in 1992
Born in Brooklyn, New York, on July 19, 1953, Howard Schultz graduated from Northern Michigan University with a bachelor's degree in communications before becoming director of retail operations and marketing for the Starbucks Coffee Company in 1982. After founding the coffee company Il Giornale, in 1987, he purchased Starbucks and became CEO and chairman of the company. In 2000, Schultz publicly announced that he was resigning as Starbucks's CEO. Eight years later, however, he returned to head the company. In 2012, Starbucks included more than 17,600 stores and its market cap was valued at $35.6 billion.
Howard Schultz
Search for other opportunities to expand the brand through new products and new distribution channels to meet customer needs. Identify tastes, preferences and purchase history of the consumers of Starbucks in order to make them feel the Starbucks experience. Unique corporative culture. The leaders of the company create a unique culture for employees in which training, the spirit of enterprise, quality and service define the values of the brand. The way Starbucks transmits those values to their partners who are the ones who create a unique and personal experience for clients.