Understanding the Balance Score Card (BSC) Use of Balance Score card Elements of BSC Financial Internal Business Process Customer Learning & Growth Link of four (4) elements in Balance Score Card Performance Appraisal Year 2014 Sample KPIs for Financial perspective Sample KPIs for Internal Business perspective Sample KPIs for Customer perspective Sample KPIs for Learning & Growth perspective Competency About competency Performance Appraisal Year 2014 Core Behavioral Competency Dictionary Weightage Percentage of division for each level of management
Focus of Performance Management Development & Growth of Company Future Goal Commitments (Planned Achievements) Documentation of Good and Weak Performance Feedback for Sub-Ordinate Staff Talent development Rewards
What is Balance scorecard The Balance Scorecard is a strategic planning and management system used to align business activities to the vision and strategy of organization by monitoring performance against strategic goals Its a tool that provides stakeholders with a comprehensive measure of how organization is progressing towards the achievement of its strategic goals It balances the financial and non financial measures It improve internal and external communications, and monitor organization performance against strategic goals. Balance short and long term measures Use of Balance scorecard: Information about Balanced Scorecards indicates: which will eventually lead to higher shareholder value (financial). that deliver specific value to the market (customer) knowledge, skills and systems that your employees will need (learning and growth) innovate and build the right strategic capabilities and efficiencies (internal processes) Four elements in Balance scorecard Financial perspective: The financial performance perspective of the balanced scorecard addresses the question of how shareholders view the firm and which financial goals are desired from the shareholders perspective. These financial goals are dependent on the companys stage in the business life cycle. Internal Business Processes perspective: Internal business process objectives address the question of which processes are the most critical for satisfying customers and shareholders A firm must concentrate its efforts to excel in these areas
Metrics based on this prospective allow the managers to know how well their business is running and whether its products and services conform to customer requirements Customer perspective: With customer perspective managers and companies have to be careful and make sure they are setting up their balance scorecard to help customers.
Examples of things that dont concern customers are profit per customer, revenue per customer, and improve profit per customer.
These objectives dont necessarily protean to the customer perspective but rather the companies perspective of the customer.
Managers need to take a step back and look at how customers perceive your company and what they want to get out of your company. Learning & Growth perspective: The learning & growth perspective focuses on the intangible assets of organization, mainly on the internal skills and capabilities of the employees that are required to support the value-creating internal processes. It must focus on measurable outcomes to move the company forward It focuses on: Human Capital - Jobs and people issues Information Capital Systems and technology issues How does Balance scorecard link: PERFORMANCE APPRAISAL YEAR 2014 Samples of Financial perspective: Return of capital employed - ROCE Return of equity ROE Return of investment ROI Maximize utilization of assets (include staffing) Cost management Risk management
Samples of Internal Business Processes perspective: Operations Mgmt Supply Produce Distribute Customer Mgmt Select Customers Acquire New Customers Retaining Customers Business Growth On time Delivery Average Lead Time (No) Contracts filed without error (No) Lead time, product development (No) Lead time, from order to delivery (No) Lower error rate Reduce rework Improve quality Innovation process New Opportunities Design & Develop Launch Regulatory & Social Process Employment Samples of Customer perspective: Annual sales / customers ($) No of complaints Response Time Customer retention Annual Sales per customer Brand Image index (%)
Product / Service Attributes Price Quality Availability Relationship Services Partnership Organization Image Branding Customer Value Selection Functionality Satisfaction Samples of Learning & Growth perspective: Training hours per employee Absenteeism / Illness rate Turnover Rate Employees productivity Leadership development Internal promotions %
Intangible Assets Human Capital Staff Turnover Retention Staff productivity Talent development
Information/Knowledge mgmt Delivery of internal process Knowledge sharing Strategic Theme Culture Leadership
Competency About Core Competency It is the ability of an individual to do a job. It is a set of defined behaviors that provide a structured guide enabling the identification, evaluation and development of behavior in individual employees. Competency include knowledge, skills, abilities, and attributes that form a persons job Core competencies is the Strategic strength of an organization It provide the way to define in behavioral terms what is that people need to do to produce result that organization desires, in a way it keeps with its culture. It helps the organization to know potentially what resources might be needed to help on employees development. Competency aligns the performance management, learning & development and rewards practice to reinforce key behaviors for organizations values.