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Bombay Dyieng
Bombay Dyieng
Presented By :
Damandeep Singh
IPER-PGDM, Bhopal M.P.
COMPANY’S PROFILE
• Company profile :
Bombay Dyeing (full name: The Bombay Dyeing & Mfg. Co. Ltd.,
established 1879) is the flagship company of the Wadia Group
engaged mainly into the business of Textiles. Its current chairman is
Nusli Wadia .
• Bombay Dyeing, the bed and bath textiles major with close to 50% of
organized market share, is planning to add 10 exclusive outlets within a year,
reports the Hindu Business Line. According to Mr. Arun Bhawsingka, Head of
Domestic Business, Bombay Dyeing, the organized market size is Rs 300 crore,
while the unorganized sector accounts for Rs 6,500 crore.”
• ENVIRONMENTAL FACTORS :
Raw cotton is the major raw material for most of fabric
manufacturer. It accounts for around 60-65% of the cost of
production and has significant impact on operational
performance of Bombay dyeing. Cotton as an agriculture
commodity is exposed to many factors like crop area,
monsoon, type of fertilizer, pest control, etc. Hence impact
on these factors will affect the price of cotton.
• Cost Structure : Labor and power are two key cost
elements in the textile unit :
Labor
Power
OTHER FACTORES :
• Geographical diversification
• Modernization
FUTURE PLANS
• BRAND BUILDING :
Having made a turnaround in its domestic textiles business, Bombay Dyeing
and Manufacturing Company has decided to increase its emphasis on brand
building rather than rely on promotions to boost its image.
• DUAL RETAIL STRATEGY :
Bombay Dyeing is planning to have a dual retail strategy to cater to the low
and high end of the market.
• TO TAP THE RURAL MARKET:
Bombay Dyeing has set its sights on the rural home textile market, following
the expansion of its premium range. The company is promoting its sub brand
Blooms in the rural and semi rural regions to tap the lower segment
ENVIRONMENTAL FACTORS AFFECTING
BOMBAY DYEING
NATURAL BARRIERS:
• Climatic conditions
• Availability of raw materials.
TECHNOLOGICAL
SOCIO CULTURAL
• Price factors
• Performance factors
• Aesthetic factors
• Cultural factors
• Religious factors
CURRENT STATUS OF THE COMPANY