Life cycle and VAS strategy

Product Development
Project
Charter
Gap Analysis
Scope
finalization
Develop
strategy
1: High level analysis
2: CFT formation
3: Define Objective
1: Group discussions
2: Identify issues at hand
3: Data Gathering
4: Best Practices
1: Scope Definition
2: Statement of work
3: Responsibility split
4: Deliverables
1: SWOT analysis
2: Business Impact
3: Technology Impact
4: Execution Plan
a) No consolidated record of VAS
Product Catalogue with respect to:
Unified record,
Unified execution
b) No Consolidation of
Platform/Product Life cycle
Management
Stages
Problem Statement
Objective
a) Detailed analysis on the need
of a Product
Catalogue/Product Life cycle
management.
b) Devise a strategy with a
workable and implementable
solution.
CFT
PD
VAS Planning
VAS Operations
BSS Planning
1 2 3 4
We are here
Project
Charter
Life Cycle Management - Ambition
Centralized profile:
Creation
Deletion
Modification
Subscriber
Profile
Centralized VAS Product Management
In House, 3
rd
Party and WL
Automated Content management
LoR, Content Expiry, etc
VAS
(Product/Content)
Centralized Rating, Charging and Billing
Single Rating Engine
Charging
&
Billing
SDP /
CC
CBS
CRM
Gap
Analysis
Life Cycle Management
CRM
Gap
Analysis
Centralized profile:
Creation
Deletion
Modification
Subscriber
Profile
1. CGW (Manual)
2. DMS (Manual)
3. SIEBEL
4. SIP (on demand profile)
5. GENEVA/CBS
6. PROVIDENT
7. HLR
Covered under CRM modernization Ambitions
Profile Spread
Conversion of multiple activation channel
360 View of Customer Profile
Simplification of existing Architecture
Scope Ambition
Activation Channel
1. Siebel (CRM)
2. MS (SIP)
3. VAS @ Retail


Life Cycle Management - Ambition
SDP /
CC
Gap
Analysis
Centralized VAS Product Management
In House, 3
rd
Party and WL
Automated Content management
LoR, Content Expiry, etc
VAS
(Product/Content)
Service Life Cycle Management

SDP for Centralized:
Provisioning for VAS services
Notifications
Channel Consolidation
Automated Content Management

Evaluate functionalities/feature list of
SDP & Content Catalogue for:
Content Management
Content Reporting

Life Cycle Management - Ambition
CBS
Gap
Analysis
Centralized Rating, Charging and
Billing Single Rating Engine
Charging
&
Billing
Current Implementation

VAS Services rating defined on CGW
Voice, Data and SMS rating defined on
CBS
Ambition

Complete charging portfolio to be
defined on CBS including 3
rd
Party
VAS, White Label and in-house
services.

Issues
No central
repository of
Product Information
Current
implementation
VAS Product
information scattered
with individual PMs
Prepaid PCM
maintained via Evolve
Proposed
Solution
PCM to be maintained
with all Commercial
and technical
information
Product / Variant
definition (including
white label services) to
be initiated via PCM
Benefits
PMO:
Governance
Product Managers:
Availability of data when
required
Offer Management:
Single interface for definition of
products.
Technology:
Product Management during
testing and traffic migrations
Product Catalogue Management
Gap
Analysis
Way forward
Product Catalogue Management
Gap
Analysis
Finalize PCM template for Data Compilation
Extract information for all existing VAS Products/offers
Link VAS services with Prepaid/Postpaid PCM
Going forward: Define VAS services via VAS PCM

Thank you!