Group 5 Section B

P Swami Sachidananda PGP13101

Pratik Gaokar PGP13105
Deba Pratim Sinha PGP13084
Patankar Narendrasingh PGP13102
Nikhil Dudhe PGP13100
Neelakshi Borah PGP13098
CYBERPRENEURS WAKE-
UP CALL: CYBER SECURITY
AND MILENNIAL TALENT
CRISIS
Change
marketing/
growth
strategy
Insufficient
opportunities
because of
service
offerings
Entrepreneurial
split
Less talent in terms of IT
field in the tier-2 city,
Jaipur
Firm seen as stepping
stone by new recruits
Relocation to a
metropolitan city will
increase the talent pool.
Relocation
Inability to take
independent
decisions under
franchising
Will help in retaining
talent at firm by
providing sense of
better opportunities
to customers
Partnership
Dilemma
Indian customers unwilling to go for cyber security consultancy until
they become victims
Difficulty in promoting Information security solutions , spying ,
vulnerability checks , key logging; which are core business offerings
Advanced target attacks : on government infrastructures,
corporate databases and personal computers
Big datasets :leveraged by both protectors and attackers
Mobile security : Tremendous boom in internet usage &
penetration
Percept Softech, Franchise of Lakshyaa Technology Lab, 4
th
largest critical IS solutions
company
Entrepreneurial startup having three major business offerings: enterprise security
solutions, mobile and device security solutions, security assurance solutions and
trainings
Word of mouth promotional strategy with free demonstrations, which had fetched
loyal clients

18 % increase in Indian IS Market
Increased applications in Banking and Financial Services
Industry
US $ 202 million in 2012 and US $240 million in 2013 in
Indian IS Market
Industry Company
Key
issues
Trends
Recommendations
Background
Recommendations
Relocation
Would be needed to capture
upcoming opportunities
Pool of IT talent in metropolitan
city will help in meeting short as
well as long term goals
Would help create a strong base
of customers as most of the
clients exist here, related to
Banking and Financial Services
Industry

Partnership
Easier to find in Delhi; so
green signal for it.
Helps to acquire customer
base of partner
Service offerings easily
demonstrated
Helps in retaining recruits
by showcasing promising
career opportunities
Split from Lakshyaa Lab
Needed if aspire to grow and
get fruitful output from the
upcoming opportunities
Enable to take independent
crisp decisions
No limitations on service
offerings as faced earlier
New brand recognition and
serving long term perspectives