Ramzan Idrees

Usman Khan
History
7 May 1946 World War 2 Masaru Ibuka started
a radio repair shop in a bomb-damaged
Name Created by combining Sonus And Sony
The company entered into consumer
electronics market in 1950 with its tape
recorder.
1960 American Branch Sonam
Leading Manufacture of audio video
communication and information and
technology product.
Establishing the Sony Name
During the early 1950s, Japanese products
suffered from a public perception of poor
quality.
Totsuken developed the TR-55 transistor radio
in Japan and introduced it to the US market
that same year (Sony 1988).
A year later, Totsuken was able to successfully
improve on the transistor radio and produced
the TR-63; the worlds smallest pocket radio
Sony in January 1958.
Sony Entry into World Markets
In the beginning stages, the foreign office
tends to be flexible and highly
independent.
Morita tended to operate in those markets
that he believed were important and where
Sony products would be most readily
accepted.
The company established its first
showroom in New York City.
Building a Sony Name
A successful brand name creates a
resonance or connection in the consumers
mind toward a company's product or
service.
The Sony Walkman portable music player,
the Sony/Philips audio CD player, and the
Sony PlayStation videogame.
Demonstrations of the CD were being
made worldwide in preparation for the
planned launch of the CD in October 1982.
Organizational Structure
and Business Operations
The Sony Corporation was led by Akio
Morita until 1989
Ohgas tenure as President, that Sony
purchased CBS Records and Columbia
Pictures.
The company consists of five primary
business
areas that include: 1) Electronics,
2) Music, 3) Film, 4) Game and 5)
Insurance
Strategic Planning
Four steps involved in the strategic
management process. They include:
1. Environmental Scanning
2. Strategy Formulation
3. Strategy Implementation
4. Evaluation and Control

Environmental scanning
Environmental scanning is the ability to
identify strategic factors (both external
and internal to the organization) that can
significantly impact the firm's business
operations.

Environmental scanning requires the
ability to assess the internal strengths
and weakness of the organization as
well as the external opportunities and
threats to the organization
Economic Factors
Economic factors are marketplace changes
that can help or adversely affect your
business operations.
1. Spiraling inflation
2. Economic recession
3. Natural calamity
4. The availability of a product substitute

CORE COMPETENCIES
Economies of Scale and Scope
in manufacturing and research and development arising from its
numerous facilities situated in Japan, the United States and other
countries worldwide.
Unique Quality Technology owing to heavy emphasis on research
Sony Corporations commitment to research & development activities
has always been one of its top strategies to remain competitive in the
market.
Differentiated Products
The continuous pursuit of research and development process enables
Sony Corporation to produce a steady stream of originally differentiated
products which makes it difficult for competitors to find substitutes.
Because of this differentiated approach, Sony Corporation is able to
market their products worldwide, which enables them in turn to
maximize the returns on research and development expenditures