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Presentation 4
Presentation 4
Presentation 4
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MIS
Marketing
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4 real information
requirements of
“Marketing Division”
at Nirala
1: Product Performance
How is Sugar Free Doing?
• We need data:
– For each sugar free product range / entire category - should we
launch more products, advertise one, why one is doing better
than other?
– Branch wise & entire network – Region specific trends
– For a given duration, could be a day, week, month, year, to-date
– A very basic requirement for any analysis purposes
– As a % age of total Sales for same branch / entire network – Is it
following overall sales trend or has its own pattern
– Does data links with customer satisfaction index for same
branch – Any problem with data entry or response
– Graphical Representation – Picture worth thousand words
Sugar Free Sw eets - Sales in KGs
18 May - 17 Oct '02
1400
1177
1200
1000
799
800
624
600 528 538
435 458 443
400 301
211
200
0
JR HC MM SP TWM DHA RWP ISB FSD KHI
Total Sales to date: 35,514 Kgs 7,102 Kgs/month Avg: 710 Kgs/month/branch
Note: Actual Sales have been disguised
2:
Customers’
Feedback
What our Customers Think
12.00
10.00
10.00 9.34 9.19 9.39
8.92 8.79 8.85 9.07 8.94
8.52 8.30 8.28 8.42
7.92 8.17
7.88 7.85 7.66
8.00 7.47
Scale of +10 to -10
7.21
6.32
6.07
6.00
4.00
2.00
0.00
JR DHA TWN MM SP HC KHI RWP ISB FSD Average
Branch Location