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Receiving & Measuring Engagement With Escn - TV
Receiving & Measuring Engagement With Escn - TV
Receiving & Measuring Engagement With Escn - TV
Engagement
with
ESCN.TV
Webinar for Marketers
Agenda
Introductions
Challenges / Opportunities of online Marketing
Goals of ESCN.TV
Viewers
Marketers
Results
How to learn what is possible
Questions & Answers
“Online” Challenges for B2B Marketers
• Growth and Fragmentation of audience / time
• Blogs, Websites, Aggregators
• The web is “crowded”
Marketer
• 1 to 1 marketing solutions
• Sight, Sound and Motion
• Focused engagement in a crowded world
• Turnkey Solutions
• Value for money
• Measurable Results!
Bi-Weekly Email Alert to approx.
9,000 opt-in industry members
Results
Description Statistic
Engagement
.1% click thru 3.2%
32 times
(action) the action
$2.27 per
Cost per booth
Engagement
visitor at trade
visitor 35 times
(value) $2.09 after the efficiency
show = $80
first archive
Average of Cast Sponsor Performance
Last 6 Webcasts
Average Average
Value
ESCN.tv Performance
Exposure
Banner Ads
Branding Branding
Tip of the Week Sponsorship
Click-thru
Commercials
1 – 1 communication
Communicating SPOTLITE (Advetorial)
plus click thru
Lead Conversion Website Video Center - NEW 2010 Help people buy
Questions? Demonstrate
Inform
Communicate
Visualize your brand on Educate
ESCN.tv Interest
Bookmark the Schedule
Marketing Solutions Position
Video Client Center Engage
http://advertising.escn.tv/mediacenter/ Motivate