• Mid-summary of Wedding Event

• Wedding Event introduction:

• Wedding event is a famous brand activity for

southern metropolis daily and other sponsors
. In the past, there are many famous brand
（ local or multinational )as the main sponsor
such as GM-Buick 、 Double-Happy and so o
n…With this activity, they convey a better im
age to the society
 2009 Wedding Introduction
• Sponsor: AirAsia 、 Shinning House 、 V
olvo 、 Chimelong Paradise 、 Girdear W
edding and Malaysia Tourism Board……
• Main road show: News Conference, PK ro
ad show, Cruise and wedding dinner party
• Promotion Media: Newspaper, TV, Magazi
ne and website
 Promotion Media
• Following is the promotion ads and media
list. For this promotion, we have show the
event information and recruit members to
join us. Second, with the repeated
promotion ads, we have strengthen AirAsia
in readers mind. In this case, AirAsia
image is more familiar and deeply in their
mind. If they want to go abroad, they will
remember AirAsia and choose it as their
flight service provider.
Promotion Media List (AirAsia exposure list)1
Promotion Page
Print Media • Pls check the
in total
tear sheet (pc
16 个半版 edition) in the
南方都市报
6 个整版 CD or
新京报 2 个整版 download the
Time out 消费导 file in my
2 个 1/4 版 server. Some
刊
of the hard
外滩画报 2 个半版 copy have
21 世纪经济报 2 个 1/4 版 sent to OMD
南都周刊 4 个半版 before.
Remaining
风尚周刊 2 个整版
hard copies
周末画报 3 个整版 will sent to
新周刊 1 个整版 them in Sep.
上海一周 1 个整版
半岛都市报 4 个半版
精品购物指南 2 个半版
 Promotion Media List 2

TV (news broadcast) website function

Portal website
南方电视台 sohu and ads media

Portal website
广东电视台 oeeee and ads media

sina Ads media

广州电视台
163 Ads media

• Most of the media are main stream media here.

Ads Promotion Sample
• AirAsia’s
plane in a
very good
position
specially
besides
the
headlines.
people
are easy
to read.

• Logo
Ads in Southern metropolis daily
Ads in Southern metropolis daily
Ads in Southern metropolis daily
Ads in Southern metropolis daily
Ads in Southern metropolis daily
Ads in other print media
Ads in other print media
Ads in other print media
 Sum up for the print media
Promotion
Print Media
Page in total
16 个半版
南方都市报
6 个整版 • All the ads hard
新京报 2 个整版 copy will sent
Time out 消费
2 个 1/4 版
to OMD when
导刊
the event is
外滩画报 2 个半版
finished. The
21 世纪经济报 2 个 1/4 版
left side is the
南都周刊 4 个半版
风尚周刊 2 个整版
list of all ads in
周末画报 3 个整版
print media with
新周刊 1 个整版 publication
上海一周 1 个整版 quantity
半岛都市报 4 个半版
精品购物指南 2 个半版
 News report
• The first stage are mainly use ads to promote
this activity, besides, we have some news
introduction for it in southern metropolis daily.
AirAsia has been mentioned inside in some
reports. But these news are not very closed with
sponsor including AirAsia. After the tour come
back to China, we will have more material to
show AirAsia coordinated with this event.
Further, in our next stage, we will use more
news but not ads to promote this activity
News Report

• Some news have mentioned AirAsia

News picture with AirAsia behind
 Sponsor Promotion
• In order to do it better, sponsors also do promoti
on by themselves so that the achievement of this
event will be a good example in their marketing c
ases. The Girdear wedding show the brochures
and the backdrop in Center Plaza. The diamond
enterprises 、 the photograph corp.… do the sa
me in their shops. Volvo not only show this infor
mation but also pay for a special wedding ads co
njunction with their member and the wedding. M
alaysia Tourism Board promote in Beijing Road’s
road show……
 Website

• OEEEE

• SOHU

• 163
 Web Game

• When you log in to play a game to win the

sponsor gifts, you will note the plane there
 News Conference
• In the news conference (AirAsia staff give a speech and show a
video introduction) and PK road show, we do some unique
backdrops only for AirAsia so that it can show the flight information
and introduction. For the news conference, we have make a Video.
Frank For the PK road show, once we get the Video, we will send to you.
In the coming future, we will have cruise and wedding dinner party.
News Conference

• For the AirAsia own back drop and die cutting, we

have exhibit there, but forgot to take the pictures. You
may ask Frank whether take it or not OR check the
video
PK road show
PK Road Show
Feed back from this activity

• Many people
have join and
voted this
activity
 Feed back from society
• At first, most of the candidates are come from different
multinational enterprise or so called white collar. On the
other sides, we have promote many ads in the
amusement section, we found they are very energetic. So
we guess many AirAsia’ potential passengers have noted
this information. Conjunction with your fruitful marketing
strategic before, we found most of them know AirAsia and
some are very familiar with it.
• Not only Guangdong readers knows this information, but
also Beijing, Shanghai audience know that ( AirAsia has
flight in Tianjing and Hangzhou). Some people there have
take part in this event. Further, AirAsia brand is
expanding. for example, The vice general manager in
Credit Card Center of China Merchants Bank have noticed
this wedding event and check with us……
 Value for money
• AirAsia have sponsor this event and it’s the
first time AirAsia do such thing in China.
We’re sure the event will bring more
exposure and increase its reputation. For
the turnover, it’s very difficult to calculate
how much volume has been increase, but
surely it will. The first big deal is from our
newly wedding couple around 200,000.
With this sweet lucky lovely group, it brings
more and more fortunate to AirAsia……
 End
• We will send you another summary when
the activity is end.
• The group wedding event is a fresh activity
specially covering the young ones which is
one of most important potential
passengers for AirAsia. We are surely this
event are helpful to expand AirAsia
reputation and increase the turnover in the
long term.
• thanks again for AirAsia’s support and trust