I ntroduction to Management

Prepared by: Hussein

Student ID Student Name
TP034545 Buthaina Salim Juma Al-balushi
TP027603
Elmuddathir Mohamed
TP035130
Hussein Hassan Abdow
TP035552
Nur Afifah BT Mohamad Shai

I NTRODUCTI ON
Major leading company of making pharmaceutical and medical
products
Started off as a family business
Founded in 1886 by three brothers in New Brunswick, New
Jersey, U.S
First product was a medical plaster
The Credo Written in 1943
The Credo is a guide lines company in decision making
Manufacture for babies
One of the top manufactures of baby products

The Objective Of J &J
Maximize the wealth of its owners
Anticipate the aspirations of its customers
Respond creatively and competitively with
branded merchandise

TECHNOLOGI CAL ELEMENT

TECHNOLOGI CAL ELEMENT
Johnson & Johnson put option much emphasis on research and
development
modern technologies
and launching of modified production
satisfy its stakeholder SWOT Depth psychology
The use of independent offices working as standalone units
lead to :
Develop concepts with cultural thoughtfulness
prove important when pickings a product to global
markets

Sociocultural elements
Sociocultural elements are created by humans themselves.
A company thats looking to invest its business internationally
should consider it as one of the important thing to look at.

How did Johnson and Johnson handled it.



Consumer health care Pharmaceuticals
CUSTOMERS AND CLIENTS

COMPETI TORS
Procter and Gamble Co. (P&G)
Claims 24 billion dollar brand
Products are sold in 180 countries
around the world
Well positioned in health care and
skin care products



Johnson & Johnson Products
Procter and Gamble (P&G) Products

For a better tomorrow, we need
more than just new medicines and
new products. We need new
philosophies, new approaches and
a new mind-set
Charismatic LEADERSHIP
Alex Gorky
Chief Executive Officer Johnson & Johnson

Motivation Theory
- Empowerment
Process motivate employees to contribute in the
organization.
Process develop employees ability to perform
well and achieve their goals in organization
Build employees self confidence

Democratic Leadership
- Iowa and Michigan studies
Leader involve in decision making
Making overall goal known
Encourage employees to focus on vision
achievements