Remove misunderstandings

Cordial relations
Serve customer
Community service
Public support
Create goodwill
Public awareness
Better internal relations
Arouse shareholders interest
Secure good suppliers

There are fourteen activities generally associated with PR:
Publicity
Publicity is the movement of information with the effect of increasing public awareness of
a subject.
e.g politicians and performing artists.

Public affairs
public affairs is term used to describe an organizations relationship with shakeholder.
e.g MPs ,MSPs and MLAs.

3. Communication
The practice of managing communication between an organization and its publics.

4. Government Relation
The first organization to need, and to practice, PR has a way of maintain appropriate
relationship with their citizens.

Issues management
Identifying and addressing issues of public concern in which an organization is, or should
be, concerned
e.g MC D
Community relation
Community relation refers to the various methods
companies use to establish and maintain a mutually
beneficial relationship with the communities in which
they operate.
e.g ongoing programs might include scholarship
program, children activities.
Minority relations\multicultural affairs
Relating with individuals and group in minorities.
Press agency
Agency to collects news reports for newspaper and
distributes it electronically

Propaganda
It is a deliberate attempt to persuade people to think and
then behave in a manner desired by the source
Financial relation
Creating and maintaining investor confidence and building
positive relationships with financial community
Industry relation
Relating with other firms in the industry of an organization
and with trade association.
Promotion
Keeps the product in the minds of customer and helps
stimulate demand for the project

Complex structure of industry
Communication revolution
Keen competition
Emphasis on employee relation
Development of literacy and
education
Public Relations Advertising is
basically a type of Institutional
Advertising where an attempt
is made to maintain a good
image of the company in the
minds of the general public.
THESE ARE THE FOLLOWING
TYPES :

INSTITUTIONAL ADVERTISING
ADVOCACY ADVERTISING
PUBLIC SERVICE ADVERTISING
POLITICAL ADVERTISING

CORPORATE OR IMAGE BUILDING
ADVERTISING.
NEWSPAPERS, ANNUAL REPORTS & HOUSE
JOURNALS.
ACTIVITIES AND CONTRIBUTION OF THE
COMPANY
COMMUNITY SERVICE ACTIVITIES, SOCIAL
WELFARE ACTIVITIES & RURAL DEVELOPMENT
PROGRAMMES.



ARGUMENTS
CONTROVERSIAL
AGGRESSIVE FORM

SOCIAL AWARENESS & SOCIAL
GOOD
SOCIAL RESPONSIBILITIES
COMPANIES PLANNING VARIOUS
ACTIVITIES
PRIVATE SECTOR, PUBLIC
SECTOR & GOVERNMENT
POLITICAL PARTIES
DIRECTED TOWARDS THE PUBLIC
FOCUS - PASTPRESENTFUTURE
PROMISES
CRITICISM
COVERAGE
COST

CORPORATE IMAGE
SALE OF PRODUCT
ORIGIN
COMPANYS POSITION
EG. TOBACCO COMPANIES

MEDIA RELATIONS-

ADVERTORIALS-

SOCIAL MEDIA-

NEWSLETTERS-
BROCHURES & CATALOUGES-

BUSINESS EVENTS-

SPEAKING AT EVENTS-

SPONSORSHIPS & PARTNERSHIPS-

EMPLOYEE RELATIONS-

COMMUNITY RELATIONS-

It is a Direct Inducement
It is a Short Term Incentive
It fills the gap between Advertising &
Personal Selling
It includes tools for Consumer Promotion
Sales Promotion to Advertising Ratio was
40:60

CONSUMER


DEALER AND DISTRIBUTION


SALES PERSON


. Price Deals
A cent off deals
Price pack deals
Bonus packs
Banded packs
2. Coupons
Retail coupons
Manufacturer coupons

Point of purchase displays
Retailer (dealer) kit
Trade incentives and deals
Sales promotion letters
Catalogues
Demonstrations
Trade fairs and exhibitions
Coupons
Premium and free offers
Free offers linking a chain of
products

Refunds And Rebates

4. Sampling

5. Event Marketing

6. Contest And Sweepstakes

7. Premiums

Point of purchase displays
Retailer (dealer) kit
Trade incentives and deals
Sales promotion letters
Catalogues
Demonstrations
Trade fairs and exhibitions
Coupons
Premium and free offers
Free offers linking a chain of
products