PUBLIC RELATIONS

MANAGEMENT
PUBLIC RELATIONS OFFICER
Introduction
employer-employee relationship,
society and business relationship
employer-employee relationship,
society and business relationship
buyer and seller relationship,
investor and corporate relationship,
subordinate and superior
relationship
buyer and seller relationship,
investor and corporate relationship,
subordinate and superior
relationship
The mutual dependence of
individuals, groups, corporations etc
has magnified the importance of
human relationship in contemporary
life.
The opinions of individuals or that of
group of the public cannot be ignored
for the success of any business.
Human relationship and its
interrelationship in contemporary life
is natural as well as essential.
This has created the need for a
new discipline and philosophy as
a function of management which
is termed as Public Relations.
This has created the need for a
new discipline and philosophy as
a function of management which
is termed as Public Relations.
PUBLIC RELATIONS
MANAGEMENT
Meaning of Public Relations
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Public

Relation
Public
Relations
Relations are the outcome of mutual
understanding which is derived from the
process of sharing of the common interest.
By the integration of the above two human
elements viz. public and relations we get
public relations. t!s a profession that is a
part and parcel of management function.
Public is a group of similar individuals, an
assortment of persons having similar interest,
problems, goals and circumstances.
PUBLIC RELATIONS
MANAGEMENT
Objectives Of Public Relations
Human Relations
Understanding
Better Relations
Suggestions and om!laints
Free E"#ange
Fostering Attitude
$isourage Misin%ormation
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PUBLIC RELATIONS
MANAGEMENT

"ffective Public Relations can create and build up

the image of an individual or an organization or a
nation.

#t the time of adverse publicity or when the

organization is under crisis an effective Public
Relations can remove the $misunderstanding$ and
can create mutual understanding between the
organization and the public.
Need For Public Relations
PUBLIC RELATIONS
MANAGEMENT
Planning, developing and implementing P.R strategies
Promotion
Communicating with media, individuals and other organization's.
%ommunity Relation
%ommunication with colleagues and &ey spo&espeople.
'overnment Relation
ndustry Relation
Activities Of Public Relations
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PUBLIC RELATIONS
MANAGEMENT
# planned effort or management function
(teps ta&en to ensure that said policies, procedures and actions
"valuation of public attitudes and opinions
)evelopment of rapport, goodwill, understanding and acceptance
The relationship between an organization and its publics
"*ecution of an action and or communication programmers
organization+s policies, procedures and actions
Elements Of Public Relations
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PUBLIC RELATIONS
MANAGEMENT
About Dena Bank

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Public Relation Department Role And
Activities Managed B! Pro Of Dena Bank

.r. 0ira2 0angrani, PR, of )ena Ban&

#s PR,, he has to deal with many people and

their complaints

Besides these activities his main tas& is to

build a good image about the ban& in the
mind of customers

the PR should have pleasing and charismatic

personality and command over the language
in local language apart from command over
"nglish and Hindi.
PUBLIC RELATIONS
MANAGEMENT
Public Relation Department Role And
Activities Managed B! Pro Of Dena Bank

ole o! "r. #ira$ is he has to search !or the %ros%ective customers, ma&e
them aware o! the di!!erent %roduct and schemes o!!ered '( the )an&

*%%raisal s(stem and a'out the +ersonnel esearch s(stem and

education and training s(stem.

*'out education and training %rogrammers, various training

%rogrammers are conducted to give &nowledge to the o!!icers a'out the
latest modi!ications and strategies involved in +.

a%%raisal s(stem in 'an&, em%lo(ees are motivated with monetar( and

non,monetar( 'ene!its and even research is conducted in + de%artment
'( the -./ to &now how em%lo(ees are %er!orming.

.r. 0ira2 has to maintain both internal and e*ternal people as

he is PR,

He has to instruct the internal people about the wor& they have
to deal with and educate people about the schemes and
products which ban& will launch in near future

"arlier this department was not so familiar in corporate level

but now in recent times it has shown a tremendous growth and
because of this department many employment opportunities
are created.
Public Relation Department Role And
Activities Managed B! Pro Of Dena Bank
Conclusion
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