FUTUREREPRESENTS

GEN “ THE BIG FIGHT

BETWEEN THE BIGGEST 2
CELLULAR GIANTS IN INDIA”
 CELLULAR
TELECOMMUNICATION
-SOME PLAYERS OF THE
GAME.
EVOLUTION
 CONTD.
• Airtel
• The Best Business man of
2007 "Sunil Bharti Mittal" is
founder of Bharti Group,
Bharti Airtel is a part of Bharti
Enterprises based in new
Delhi India.The company was
founded in 1995. It was
formerly known as Bharti
Tele-Ventures and changed its
name to Bharti Airtel in April,
2006.
• RELIANCE COM
The Late Dhirubhai Ambani dreamt of a
•
digital India — an India where the common
man would have access to affordable means
of information and communication. It was
with this belief in mind that Reliance
Communications (formerly Reliance
Infocomm) started laying 60,000 route
kilometres of a pan-India fibre optic
backbone. This backbone was commissioned
on 28 December 2002, the auspicious
occasion of Dhirubhai’s 70th birthday,
though sadly after his unexpected demise
on 6 July 2002.
 PRODUCT & SERVICES.
Airtel RELIANCE COM

• PREPAID AND • MOBILE

POSTPAID • WIRELESS PHONE
CONNECTION. • WIRELESS
• HOMEPHONES • BLACKBERRY.
• BROADBAND AND • RELIANCE LANDLINE
INTERNET. • RELIANCE INDIA CALL
• E-MAIL ON THE GO. • BROADBAND.
• CALLING CARDS. • BUSINESS BROADBAND
• WIRELESS INTERNET. INTERNET.
Latest Products
 MARKET SEGMENTATION
Airtel • RELIANCE COM
TARGET MARKET TARGET MARKET

• CORPORATE. • CORPORATE.
• YOUTH. • YOUTH.
• LOVERS. • LOVERS.
• DIFFERENT INCOME • DIFFERENT INCOME
GROUPS. GROUPS.
 NEW MARKETING
STRATEGIES
Airtel RELIANCE COM
• NEW SCHEMES & OFFERS • NEW SCHEMES & OFFERS
ON PREPAID AND ON PREPAID AND
POSTPAID CONNECTIONS. POSTPAID CONNECTIONS.
• LATEST CALLER TUNES & • LATEST CALLER TUNES &
HELLO TUNES. HELLO TUNES.
• MOBILE GAMES. • MOBILE GAMES.
• INTEGRATION OF E- • INTEGRATION OF E-MAIL
MAIL ,STOCK CHECKING & ,STOCK CHECKING &
VARIOUS NEWS IN ONE VARIOUS NEWS IN ONE
CLICK. CLICK.
CELEBRITY MARKETING
CONTD…
Financial purview
 FINANCIAL - SNAPSHOT
COMPANI AIRTEL Reliance
comm
ES
NET PROFIT Rs 19,401 Rs 4,884
OF FY08 crores crores

REVENUES Rs 78637 Rs 17,012

OF FY08 crores crores

EBITDA Rs 20,162 Rs 7,352

crores crores
MARKET Rs 1,62,356 Rs 119093
Technical Operation
 RELIANCE COM
• Reliance Development
Programme launched for
rural sector.
• 4,500 crore for the
nationwide GSM service. It
would also be setting up
20,000 towers for the same.
• Introduction of “WiMAX”
that can deliver Broadband
access at affordable prices
quickly and to far off
places.
Airtel
• Make investments in network
expansion to establish
presence in all towns and over
500,000 villages across India
by 2010, thereby covering 95
percent of the India’s total
population.
• Double tower capacity by the
end of current fiscal India’s
largest mobile phone service
provider Bharti Airtel has said
that they are aiming to double
their tower capacity by the end
of this fiscal. The company
aims to have 80,000 towers by
the end of this fiscal
 SWOT Analysis Bharti Airtel
Strengths:
• More than 65 million customers (July 2008). Largest
cellular provider in India, supplies broadband and
telephone services and other telecommunications
services to both domestic and corporate customers.
• Other stakeholders in Bharti Airtel include Sony-
Ericsson, Nokia - and Sing Tel, with whom they hold
a strategic alliance. This means that the business
has access to knowledge and technology from other
parts of the telecommunications world.
• The company has covered the entire Indian nation
with its network. This has underpinned its large and
rising customer base.
 Contd..
Weaknesses:

•An often cited original weakness is that when the business was started by Sunil
Bharti Mittal over 15 years ago, the business has little knowledge and experience
of how a cellular telephone system actually worked. So the start-up business had
to outsource to industry experts in the field.

•Until recently Airtel did not own its own towers, which was a particular strength of
some of its competitors such as Hutchison Essar. Towers are important if your
company wishes to provide wide coverage nationally.

•The fact that the Airtel has not pulled off a deal with South Africa's MTN could
signal the lack of any real emerging market investment opportunity for the
business once the Indian market has become mature.
 Cond…
Opportunities:
• Global telecommunications and new technology brands see Airtel as
a key strategic player in the Indian market. The new iPhone will be
launched in India via an Airtel distributorship. Another strategic
partnership is held with BlackBerry Wireless Solutions.
• The company is investing in its operation in 120,000 to 160,000
small villages every year. It sees that less well-off consumers may
only be able to afford a few tens of Rupees per call, and also so that
the business benefits are scalable - using its 'Matchbox' strategy.
• Bharti Airtel is embarking on another joint venture with Vodafone
Essar and Idea Cellular to create a new independent tower company
called Indus Towers. This new business will control more than 60%
of India's network towers. IPTV is another potential new service that
could underpin the company's long-term strategy.
 Cond..
Threats:
• Airtel and Vodafone seem to be having an on/off
relationship. Vodafone which owned a 5.6% stake in
the Airtel business sold it back to Airtel, and instead
invested in its rival Hutchison Essar. Knowledge and
technology previously available to Airtel now moves
into the hands of one of its competitors.

• Bharti Airtel could also be the target for the takeover

vision of other global telecommunications players
that wish to move into the Indian market.
 SWOT Analysis - RELIANCE
COMMUNICATION

Strengths
• More than 55 million customers (July 2008). 2nd
Largest cellular provider in India, supplies broadband
and telephone services and other telecommunications
services to both domestic and corporate customers.
• Other stakeholders in RELIANCE COMMUNICATION
include HTC, Nokia - and Samsung, with whom they
hold a strategic alliance. This means that the business
has access to knowledge and technology from other
parts of the telecommunications world.
• The company has covered the entire Indian nation with
its network. This has underpinned its large and rising
customer base
 Contd..
Weaknesses
• In GSM service RELIANCE
COMMUNICATION is still poor.
• Internal problem of two brother some
time creating problem for Reliance
communication.
• In some place still tower problem is
going on.
 Contd..
Opportunities
• This year the focus will be on rural applications for
transportation, m-commerce, health care services,
governance, education, information and location based
services that cater to the needs of rural population.
• RELIANCE COMMUNICATION also announced ambitious
roll-out targets, including commitment to a nationwide
WiMax network and the expansion of its infrastructure
base from 13,000 towers to 33,000 by the end of the year.
• The towers would have the capability to handle all
technologies like GSM, CDMA, WiMax and 3G,
 Contd..
Threats
• In GSM service Airtel is big thret for Reliance
communication as well as TATA telecom is big threat in
CDMA .

• RELIANCE COMMUNICATION could also be the target

for the takeover vision of other global
telecommunications players that wish to move into the
Indian market.
THANK YOU
“YOUNG MEN WANT TO
BE FAITHFUL, AND ARE
NOT,
OLD MEN WANT TO BE
FAITHLESS,
AND CANNOT” – OSCAR
WILDE