Change Management

Role of Communication

Sivaram K
Shourabh Chatterji
XIME
 CHANGE
• Why do organisations need change?

• Why do the organisations need to manage

change?

• They always say time changes things but you

actually have to change it yourself -- Andy
Warhol
 Change Management
• Change Management is the structured
approach to transitioning individuals,teams
and organizations from a current state to a
desired future state.

• Its not that some people have will power and

some don’t. Its that some people are ready to
change and others are not. -- James Gordon
M.D
• Company that enjoy enduring success have a core
purpose and core values that remained fixed while their
strategies and practices endlessly adapt to a changing
world.

• Everybody has accepted by now that change is

unavoidable. But that still implies that change is like death
and taxes it should be postponed as long as possible and
no change would be vastly preferable. But in a period of
upheaval, such as the one we are living in, change is the
norm.” -- Peter F.Drucker
 Types of Changes
 Technology Changes
 Cultural change - new policies,values
 Reorganization
 Lay Offs
 Diversification
 Serious and New Competitors
 Start up new division
 Top Management Change
 Organizational Response
to Change
Top Management

Middle Management

Employees/Workers/Associates
Eight Steps to Transform
an
Organization
Establishing Sense Of Urgency

Powerful Guiding Coalition

Creating a Vision

Communicating the Vision

 Continued..
Empowering Others

Short Term Wins

Consolidating Improvements

Institutionalizing
 Major things to
concentrate
• Involve people in change
• Put a responsible person (LEADER)
• Provide training in new values,skills and
behaviors
• Establish symbols of change
• Acknowledge and reward people
 What happens to
people ?
• People in the organization can experience the
following types of losses:
• Security
• Competence
• Relationships
• Sense of Direction
• Territory
 Communicating Change
• Explain the Reasons for the change
• Talk to people in person
• Tell people the truth
• Express your feelings
• Take first steps
 Communicating through
Discussion
• Important to talk to employees both
formally and informally
• Specific purposes for meetings
 Announce a change
 Provide new information and clarification
 Involve them in planning and implementation
 Provide feedback
 Getting the message
across
• Behavior/Situation+Feelings+Effects+
Needs= Clear Communication
 MODELS FOR CHANGE
MANAGEMENT
• Individual change management
• Unfreeze-Change-Refreeze
• Kübler-Ross
• Dynamic conservatism
• ADKAR
 "ADKAR"
A model for change
management
 Personal experience
Changing a child's behavior
 Change your thoughts and
change your world. -- Norman
Vincent Peale