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Bucklin's Definition of Distribution Today's System of Exchange
Bucklin's Definition of Distribution Today's System of Exchange
Bucklin's Definition of Distribution Today's System of Exchange
Promotion
Contact
Negotiation
Users
Financing
Packaging
Money
Goods
Break down ‘bulk’
buys from producers and sell small quantities to
retailers
Provides storage facilities
reduces contact cost between producer and
consumer
Wholesaler takes some of the marketing