Public Awareness

Public Education
For
Climate Change and
Disaster Risk Reduction
1.Introduce to Public Awareness Public
Education (PAPE)
2.Share experiences from global campaign
into local campaign
3.Introduce to PAPE Tools
Objectives :
Session 12.1. Introduction of Public Awareness
and Public Education for CC and DRR
Group Exercise

1.Divide participants into Groups of people
2.Ask each participants to visit each post
3.Ask each participants to answer the
question and writing it in the metacard it
each post we only have 2 minutes- No
talking with each other
4.Plenary discussion
Source : www.bbc.co.uk/climateasia
Survey based on
Climate Asia Project
BBC Media Action
- Indonesia
Source : www.bbc.co.uk/climateasia
Survey based on
Climate Asia Project
BBC Media Action
Nepal
Survey based on Climate Asia Project BBC
Media Action -Vietnam
Guiding conceptual frameworks
Strategy 2020: increase community safety &
resilience, protect livelihoods & strengthen
recovery

Hyogo framework for action

Comprehensive School Safety

The Framework for Community Safety and
Resilience is the umbrella/foundation
guiding programming


Community first:
RCRC contribution to disaster
risk reduction activities starts
with participatory
investigation and builds on
community engagement and
commitment to build safer
and more resilient
communities.
National Societies have a long history on working with communities ,
they undertake this task through various activities:

National public campaigns,
Partnerships with education authorities
Developing educational materials for schools,
Mobilising youth and junior RCRC for peer
education,
Training and organizing communities
through community-based DRR,
Using their disaster response operations
as opportunities for improved risk awareness.



Tools
Public awareness and public education
for disaster risk reduction : A Guide

In 2011, the IFRC published
Public awareness and
education for disaster risk
reduction a guide, designed
to help National Societies scale
up their work in disaster risk
reduction campaigning,
partnerships and education.


PAPE Guide : Planning
Why
Who
For
What
Who
with
Where
When
Active part of
culture of safety
Planning to act
Need more support
Active Received education
Seeking more information
Just aware
No intention to act
Not yet reached
Reaching out and drawing people closer
from awareness to education to a culture of safety
using strategic approaches and quality tools
Hazard awareness alone does not lead directly to
people adopting risk-reduction measures. People
take action only when:

they know what specific actions can be taken
to reduce their risks
they are convinced that these actions will be
effective
they believe in their own ability to carry out the
tasks.

PAPE Guide : Approaches
Campaign
Participatory Learning
Informal Education
Formal School Based
Intervention
PAPE Guide : 4 Key Principles
Consistency &
Standardized
messaging
Legitimacy and
credibility
Scalability
Sustainability
PAPE Guide : Tools
Publication
Curricula, Modules and presentation
E-learning
Games and competitions
Performing arts
Audio and video materials
Web pages and activities
Social media
Telecommunication
PAPE Guide : Ensuring Quality
Well-crafted messages
Powerful images
Engaging and Proven
Adapted and localized
Session 12.2. Sharing Experience from Global
Campaign to Local Campaign
WWF : Earth Hour Global Campaign
http://www.youtube.com/watch?v=FovYv8vf5_E
IFRC Key Messages on Climate Change



Strategy 2020, Recognizing that our understanding of
the extent and impact of climate change will continue
to evolve, we ontribute to measures for adaptation
actions to reduce the vulnerability of communities to
modified environments and mitigation environment
friendly behaviours that also reduce the extent of global
warming which causes climate change.
IFRC/RC RC Climate Center Key Messages on
Climate Change (COP17-Durban)

1. Climate change is increasing disaster risk for millions of the
worlds most vulnerable people.
2. Climate change is already affecting lives and livelihoods of local
communities
3. The current global humanitarian system cannot cope with any
increased demand.
4. An integrated approach to community safety and resilience
5. Improving safety and resilience through early adaptation action
6. Local action is the key to adaptation.
7. Empowering communities through knowledge
8. We have solutions and the ability to implement them.
American Red Cross
Key Messages
Get a kit
Make a plan
Be informed

Key Messages
Step 1. Be Informed
Step 2. Make a Plan
Step 3. Get an emergency kit
Step 4. Know your neighbours

Australian Red Cross
Global Disaster Preparedness Center :
Key Messages
Adopt & Adapt - Plant a tree to save the
planet (Srilangka Red Cross)
http://www.youtube.com/watch?v=vheN4QWF92g
Session 12.3. Introduction to PAPE Tools : Key
Messages

is offered as a tool for
practitioners
internationally to use in a
consensus-building
validation process.

Public awareness and public education
for disaster risk reduction : Key Messages
Global Initiatives
Step 1: Research
and compile a
compendium of
standardized
messages for
DRR.
Step 2:
Holding a
global
workshop.
Step 3:
Completion
of a first
consultation
version of
the key
messages
Step 4:
Completion
of the
validation
project
version of
the key
messages
Step 5:
Next steps
are
validation,
elaboration
and
revision
Key Messages
The Importance of Key messages
Key messages comprise the core, common and
comprehensive information about safety and resilience that
are needed to promote consistent and sustained DRR.

Effective public education for DRR requires sustained
repetition of the same messages.

Safety and resilience requires dramatic behavior changes.

Harmonizing the key messages will establish a foundation that
National Societies and national stakeholders can build on to
standardize messages for their own contexts.
Key messages for all hazards-household and
family disaster prevention
Asses &
Plan
MITIGATE
RISKS:
physical or
environmental
PREPARE TO
RESPOND:
developing
skills
PREPARE TO
RESPOND:
storing
provisions
Key hazard-
specific
messages
5 working Groups
Please:
Step 1: Use one set of hazard key messages
Step 2: Identify the key messages you will use for
supporting the target group
Step 3 : Prioritize the Key Messages
The IFRC Learning platform provides learning opportunities to volunteers, staff, members and partners of National
Societies, the IFRC and ICRC as well as the general public. Registration and access are free. www.ifrc.org/learning


- Resource Management System (RMS)
- South East Asia: Road To Resilience
- Google Earth for DM Resources
- Climate center: web page
- Climate Net
- FEDNET: CPRR / Communities Of Practice
( RCRC internal)
- IFRC: web page ( public)

RCRC Knowledge sharing tools

Multiples initiatives, methodologies and community
approach within the Red Cross as well as an un efficient
use of resources.

Great capacity and experience of the Red Cross and
other Institutions that are not systematized.

Better use of the community knowledge and capacities
to contribute to their own resilience and provide common
tools for Disaster Risk Reduction

Better articulation and complementarities between
actors.

Need to increase and more efficient use of existing
resources in the regions and globally.
Centres of Reference - Global and regional
Reference Centres
Regionals:
Centre for Community Resilience (Costa Rica R)
Disaster Preparedness ( El Salvador RC)
Caribbean DRM Resource Centre (Barbados Red Cross)

Global:
Center for Evidence-based Practice (CEBP, Belgian RC Flanders )
Climate Centre (Netherlands RC)
Global Disaster Preparedness Centre (American Red Cross)
Global First Aid Reference Centre (French Red Cross)
Livelihoods Resource Centre (Spanish Red Cross)
Psychosocial Resource Centre (Danish Red Cross)
Shelter Research Unit (IFRC and Benelux Red Cross)
Volunteer Reference Centre (British Red Cross)
Global Advisory Panel on Corporate Governance and Risk Management in RCRC
NS (Australian Red Cross)


How we can use the
existing tools in a
better way?
1. Many work have been done by NS already to
support the Public Awareness and Public Education
for CC and DRR.
2. The need to have knowledge sharing amongst NS
to support the Public Awareness and Public
Education initiatives for CC and DRR.
3. The need to use the PAPE Guide and to
adapt/contextualize Key Messages to our own
context and in coordination with other actors.