Founding National Sponsor

In Collaboration with




The Basics

Our name: BE Safe, America

Roots: Started in 2009 with Dennis Schrader, FEMA
Extended in 2013 with Antwane Johnson, IPAWS

Our Leadership: Norman Y. Mineta, Honorary Chairman
Hugh Welsh, President , DSM America
Dr. Tom Cellucci, CEO, Ecrypt Technologies
George Huff, U.S. Court System
Mike Gifford, U.S. Bank
Ed Goldberg, Northeast Utilities

Partners: Association of Contingency Planners, MRC, Red Cross,
Operation HOPE, NAEMT, NASEMSO, NACO, BGCA, U.S. Chambers CCC

Simple Goal: Pledge to drill Sept 11 Nov 11 with special emphasis on
texting during emergencies

Corporate Partners: UPS, Wal-Mart, Federal Signal, Sprint, National Grid, DSM, JetBlue,
KPMG, Thomson Reuters

Stimulant: Compete for national awards (announced at Delta Air Lines HQ)

Tools: Training (with Association of Contingency Planners)
App / Halo Technologies (enables user to send multiple text messages)

1. Train Americans to be prepared for surviving a disaster

2. Teach how to keep communications flowing
w/ texts (and use our safety shorthand)

3. Encourage simple drills (practice makes perfect)

4. Involve ALL: seniors, deaf, youth, disadvantaged & veterans

5. Honor firms/communities/NGOs (who do most, lead resiliency)



State/Territory Drill Participants 4-Year Drill Participation Growth
BE Safe America
2013 Reach


55 Million (via Wal-Marts Check-out TV)

15 First Spouses (one-third of Governors Spouses)

300,000 data base

200,000 advocates (MRC)

2,400 volunteers, 42 locations (ACP)




Participant:
1.9 Million
Drill Sites:
237
Partners:
22
States:
50
2014 Season


September 11 November 11

Previewed in NYC (August 28) & Washington (Sept 4)

Kick-off (September 11)

Conclude at Delta Flight Museum (Nov 8)

Honor best participants with WorldSafe Awards

1. Seek Firms/Organizations
to Pledge to Drill



Goal: 5 Mm (2013: Wal-Mart: 55Mm/ShakeOut: 58 Mm)

Register at safeamerica.org or via Association of Contingency Planners

Popularize with your own efforts - emails, Tweets, speeches, drills

Peak on BE Safe America Drill Day (October 16 with Shakeout)



Free content at safeamerica.org

Sprint/ACP training for businesses,
communities (9/11 webinar)

Special Reports / Outreach
w/ /Continuity Insights, BCI on:

The Value of Drilling
The Value of Texting
The Clogged Capacity Issues



West Virginia Senator Joe Manchin and Wife, Gayle, participate in texting drill at
Marshall University press conference, September, 2010.
3. Popularize via First Spouses


Have citizens listen to someone they respect

Broadcast via Wal-Mart TV (reach 50 million!)

Add subliminal military theme (on the home front with Mike Haley)

Bi-partisan support on Capitol Hill, also
4. Share Strategic Messages
(Text First. Talk Second. )





Walmart Checkout TV PSA Importance of Drilling PSA
First Spouses PSA
Volunteer (Delta) PSA Text First. Talk Second. PSA
5. Offer Youth Training



Working with Operation HOPE, Boys and Girls Clubs and Boys & Girls Scouts,
Safe America has begun offering safety training
- Focus on key areas / life-long safety
- Teach youth to be ready, assist adults (parents, teachers, etc.)
- Stage annual event (drill)
- Consider competition, awards



BE Safe America
2014 Grassroots Mobilization

Bentonville, AR
Montgomery, AL
Berkley & San Diego, CA
Windsor, CT
New Castle, DE
Augusta, GA




Elgin, IL
South Bend, IN
Winchester, KY
Boston, MA
Augusta, ME
Columbia, MD




Birmingham, MI
St. Paul, MN
Greenville, NC
Parsippany, NJ
Reno, NV
New York City, NY




East Providence, RI
Kingstree, SC
Fort Worth, TX
Waukesha, WI
Charleston, WV
Cheyenne, WY

Gaining Media Attention


Since 2009, over 200 million impressions

Major market exposure via NBC (LA, NY, Chicago, Philadelphia)

Comcast (Newsmakers) has regularly featured SAFs CEO Len
Pagano

ABC/ESPN, USA Today, Cox, Cumulus also supportive

Collectively, 4 million people engaged!


The Ultimate Vision


Launch SNN as the platform that elevates resiliency to a Top 5 issue
- report news like broadcast network
- build critical mass for exercises (Prepare-a-thon)
- be ready to report, on-the-scene
- work with others (Argonne Labs, FEMA, NGOs) to
share training news, exercises plus event information
(road closings, utility outages, wireless interruptions, etc.)


ACP Chapters Goals

1. Get Members to pledge / submit a Chapter Total

2. Promote drills in your community

3. Conduct activity on October 16 (BE Safe America Day)

4. Attend Finale (Nov. 8 Atlanta / Delta Flight Museum)

5. Raise funds (table) - $2,500 (you earn 30% or $750!)



A Heartfelt Thanks
To Those Who Have Supported Improved Resiliency


Safe America CEO Len Pagano seen with a few of the dozens of leaders
from the Surgeon General to Military, Government, Media,
and International Medical Community Leaders who support BE Safe America



Doing a Drill - How to Measure its Value


by George Huff, Association of Contingency Planners

September 11, 2014
Association of Contingency Planners
Why Do a Drill?

19
Main Point: Organizations design drills to ensure the safety of people,
properties, operations, and the environments involved in the drills.
Reasons: Drills enable management to identify gaps and areas for
improvement, and determine the effectiveness of response and
recovery strategies.

Drills measure the competence of the organization and its personnel,
and are excellent tools to assess revised plans and changed
programs for completeness, relevancy and accuracy.

Drills validate policies, plans, procedures, training, equipment, and
agreements with others; test information and communications
technologies; clarify and train personnel in roles and responsibilities;
improve coordination and communications; and identify gaps in
resources and improve performance.

Drills provide a controlled opportunity to practice improvisation.
Drills Have Objectives

20
Performance Objectives, such as:

Orientation/Demonstration. Simulating experience of a disruptive event to
create awareness of vulnerability, and the importance of effective action.

Learning. Enhancing knowledge, skills and abilities of people and groups with
the goal of mastering specific competencies.

Cooperation. Providing an opportunity for people to work together to achieve
common result.

Experimenting. Trying new methods/procedures with the intent of refinement.

Testing. Evaluating a method to assess the sufficiency of its development.
Main Point: Organizations design drills to evaluate the program, identify
planning deficiencies, test recently changed plans and procedures, and
clarify roles and responsibilities.
Measuring the Drill
21
















Main Point: Organizations obtain the participants feedback and
recommendations for program improvement, and measure improvements
compared to performance objectives.
The drill is evaluated based on the exercise performance objectives by
measuring performance during the drill, and comparing the results to the
performance criteria. Exercise performance objectives consist of:

Participant. The participants in the drill.
Performance. An exact statement of the exercise performance objective.
Condition. The specific circumstances under which the expected, desired
performance should occur.
Criterion. The criterion to be used to compare the observed performance with
measurable standards for the specific performance.

The disparity between the performance objectives and measured performance
becomes the input to the corrective action process.
Management Review and Corrective Action
22
Main Point: Organizations design drills to assess the ability of the team to
identify, assess and manage a disruptive event, and improve individual
performance.
Top management reviews the drills After-Action Report by comparing the
results of the drill with the performance objectives.

The organization identifies all corrective actions and assigns competent
individuals for their resolution within agreed timelines.

The organization incorporates the corrective actions into its standing operating
procedures.

References: U.S. Department of Homeland Security HSEEP (Homeland Security
Exercise Evaluation Program).
NFPA 1600: 2013 Standard on Emergency Management and Business Continuity
Programs.
ISO 22398: 2013 Societal security - Guidelines for exercises.

Lets Connect!

Send Us Your Questions C/o:
Staff@ACP-International.Com


Association of Contingency Planners
Great ShakeOut Earthquake Drills
Join millions of people worldwide
practicing earthquake safety
Many do much more!

2014 International
ShakeOut Day of Action:

October 16

Register your drill activity at
Shakeout.Org
(20.3 million as of today!)

ShakeOut participants are
encouraged to include a
Text First. Talk Second
texting drill

ShakeOut is model for FEMAs
Americas PrepareAthon!

Many resources available:
drill manuals, flyers, posters,
videos, and much more