GF-NYE Sponsorship Deck 12.1.09

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Global Frequencies

Presents

New Years Eve


2010
with

Desyn Masiello
Proposal Summary

1. Event Summary

2. Event Layout

3. Platinum Sponsorship
Opportunities

4. Product Sponsorship
Opportunties

5. Flatflash MP3 Players

6. USTREAM – Video exposure of


event

7. About Global Frequencies

8. Event Images/Flyers
EventSummary

Global Frequencies presents POP!


New Years Eve with Desyn Masiello
For the first time ever, the incredible Desyn Masiello will
be performing on New Year’s Eve in NYC.

Bringing his patented sound to a beautiful art space in


Manhattan, Desyn will perfom a 5 hour house/techno set
amidst a winter wonderland of Warhol-inspired visual
delights

Location: Exit Art (Private Art Space on Manhattan’s


West Side

Headline DJ: Desyn Masiello [UK/Alternative Route]

Theme: Taking inspiration from the POP Art movement


of the 1960’s, the space will be transformed into a POP
Art paradise with Andy Warhol inspired art, live dance
performers and video elements set against a winter
themed backdrop

Sound: D3 Audio [Mansion New York]

Lighting: Audiolust
EventLayout

ENTRY
VIDEO

GENERAL

ADMISSION

VIP

STAGE
PlatinumSponsorship

1 Platinum Sponsor
On-Site Exposure

Exit Art (Legal Capacity 698 – Expected turnout over 10 hour event ~1100)

• Exclusive category pouring rights on-site. Sponsors product will be the only beer or alcohol served on-site
• Entitlement of VVIP/VIP area including signage on the DJ booth and in VIP restricted areas
• Sponsor will receive featured Banner placement in the lobby/foyer at the front of Exit Art, in the room
adjacent to the main floor and in the VIP room. (Largest exposure amongst sponsors)
• Sponsor name on all printed tickets
• 10 Backstage VIP passes ($1000 value)
• 1 Table with Bottle of Choice and Champagne at midnight ($1000 value)
• 10 General Admission tickets to event ($500 value)
• Sponsor to receive on-site booth for promotional purposes
• All on-site Bartenders/Waitresses to wear t-shirts with sponsor logo
• Sponsor logos in video (VJ) content
• Event poster signed by Desyn Masiello to be delivered to sponsor by January 2nd , 2010

•Sponsor to receive product category exclusivity


PlatinumSponsorship

1 Platinum Sponsor (continued)

Media Exposure

Print
• Sponsor logo placement and entitlement mention on all event flyers printed after contractual commitment
• Sponsor entitlement mentioned in all print announcements (Village Voice, Time Out, HX Magazine

Online
• Sponsor logo presentation and mention of entitlement to be featured on all eflyers promoted leading up to
event
• Active link to chosen sponsor landing pages and official sponsorship recognition on all online event
websites, event-related emails, social media invites and message board postings
• Listings on Facebook / MySpace and local dance sites
• Banner ads and email blasts on Facebook, Resident Advisor, Clubplanet, New Years.com,
NewYearsEve.com Wantickets, Rhythmism, Ibiza Voice and many others

Public Relations
• Official Sponsor recognition on all pre and post event public relations
• Servicing photos / video and press release to dance tastemakers in the local NY area
ProductSponsorship
Product Sponsorship Proposal (In exchange for
product donation)

Seeking Beer, Spirits and Champagne Sponsors

• Exclusive category pouring rights in VIP on-site.


Sponsors product will be the only beer or alcohol
served in designated VIP section*
•Sponsor will receive Banner placement in the
lobby/foyer at the front of Exit Art, in the room adjacent
to the main floor and in the VIP room.
• 5 Backstage VIP passes ($500 value)
• 5 General Admission tickets to event ($250 value)
• Sponsor logos in video (VJ) content
• Event poster signed by Desyn Masiello to be
delivered to sponsor by January 2nd , 2010

* Platinum sponsor retains right of first refusal for exclusivity


unless agreed upon
FlatflashMP3
Platinum Sponsor Logo on Custom
Flatflash MP3 Player distributed to all
VVIPs, select VIPs and sold on-site

• Flatflash is a durable, credit card sized,


waterproof, flat digital media device

•Can be accessed using the USB port on


any computer and comes with a custom
sleeve with plug-in for headphones

• Every Flatflash player will be loaded with


custom mix from Desyn Masiello as well
as sponsor materials (sales deck,
sponsored music, links to current
promotions etc

•Logo will be approx 100x100 pixels


(current design created for mock-up
purposes)
Global Frequencies to Provide Media MediaSponsorship
Sponsor:

• Active link to chosen sponsor landing pages


on all online event websites, event-related
emails, social media invites and message board
postings

• Rights to featured artist profile 1 week leading


up to event

• Banner exposure on-site

Media Sponsor to Provide

•Event profile on main page week of event

•Featured write-up on event

•Exclusive interview with artist of choice week


Global Frequencies will also have a custom USTREAM video channel that will provide live
streaming and video playback of the event

• Sponsor logo will be included on USTREAM page (example shown for KISS below)
AboutGlobal Frequencies

Global Frequencies is an event production collective consisting of passionate, forward thinking


individuals that share a common focus--the love of quality electronic/house music in its many
forms. Based in New York City, we excel at the production and execution of memorable, unique
electronic dance music events featuring the most talented acts and DJs in the scene, local as well
as internationally recognized. We manage a roster of DJ and Producer talent that is second to
none. In addition, we produce a bi-weekly radio showcase featuring world-class DJs and producers
at the top of their game.

Global Frequencies works with only the finest venues and booking agencies within the US and
across the world. Recent bookings include the legendary Francois K, Audiofly, SOS (Desyn
Masiello, Omid 16b + Demi), Luke Fair, Damian Lazarus, 16 Bit Lolitas, Steve Lawler, Behrouz,
Tiefschwarz, Victor Calderone, Djuma Soundsystem, Brendan Moeller (Beat Pharmacy), Chris
Fortier, John Graham (Quivver), John Creamer + Stephane K and Second Sun. Quality, well-
respected artists spanning a wide range of electronic music genres that effortlessly create the
positive vibes we strive for and achieve with all of our events.
Events
Events
Events
Promotional Art
Principals
Alex “Rocky” Ramniceanu
Possessing an encyclopedic knowledge of all genres of music, with a strong focus on electronic dance music Bios
spanning 15 years, Alex "Rocky" Ramniceanu is one of the original founders of Global Frequencies. More
than 10 years of combined experience in entertainment marketing, event production, finance, and design
(ranging from international commodities trading at Morgan Stanley to managing nationwide marketing
campaigns and international film festivals at an entertainment marketing firm) have truly given Rocky a
unique skill set. Additionally, several years of event production experience for high-end clients such as David
Yurman, Porsche, and the Classic Car Club Manhattan to management and execution of nationwide
campaigns for Absolut Vodka and Lavalife have provided Rocky un-paralleled creative perspective,
passionate drive for excellence and a no-nonsense approach to the bottom-line. Rocky views the electronic
dance music scene/industry as a unique, distinctive culture/lifestyle, with a sincere love for its defining
characteristics that is deep-rooted and tied to the core of his personality.

David Choi
A graduate of New York University with degrees in Economics and Anthropology, David’s experiences have
taken him on the many highs and lows of the Internet industry since 1997. After raising 4 million dollars in
1999 for an Internet software startup, in 2002, he raised significant funding again and went on to start an
online merchandising website specializing in the sale of authentic licensed sports apparel of the
NBA/NFL/MLB. His work experience also includes technology consulting and being the Senior Technology
Auditor for billion dollar firms in the automotive, financial, and pharmaceutical industries. All the while, his
penchant for electronic music has driven him to a strong commitment and dedication to Global Frequencies.
With all his professional work experience, and being an accomplished writer, spoken word (poetry) artist,
dancer and Karaoke singer, not only does he bring with him a strong stern sense of business, but also a
whimsical, loving energy that has adds cohesiveness to the group.

Shaun O’ Farrell
Shaun is a seasoned media professional who has risen the ranks as both a buyer and seller within the
television, online and mobile sectors. He currently serves as Director of Sales at Millennial Media, the
leading mobile ad network in the US, selling full service mobile display advertising initiatives across
Millennial’s premium mix of publishers to major ad agencies nationwide. Prior to joining Millennial Media,
Shaun was Manager of Strategic Sales Development at Datran Media, selling Datran’s behaviorally targeted
email and display solutions and working closely with Datran’s CRO to establish sales strategies to the
agency marketplace.

For over 5 years prior, Shaun served as Manager of National Broadcast at Anheuser Busch’s Busch Media
Group, managing Sports and Latino media budgets totaling in excess of $200 million annually. Shaun
started his media career in advertising sales at ESPN/ABC Sports, where he negotiated cross platform deals
totaling in excess of $100 Million from clients such as Nike, McDonalds, Universal Pictures, Unilever and
Global Frequencies, LLC
12 Desbrosses St., Ste. 72
New York, NY 10013
Principals

• Alex “Rocky” Ramniceanu (Co-Founder/Managing Partner/Creative Director/Artist


Management)
– Rocky@globalfrequencies.com

• David Choi (Co-Founder/Managing Partner/Director of Operations/Artist Management)


– Dave@globalfrequencies.com

• Shaun O’Farrell (Managing Partner, Corportate Sponsorships)


– Shaun@globalfrequencies.com

• Khadiga Spahi (Public Relations/Operations)

– Khadiga@globalfrequencies.com

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