Richard dyers star theory

By Sophie Morris
Ariana Grande
Richard Dyers Star Theory
Ariana Grande is represented
as glamorous through the
costume she is wearing and
the make-up she is denoted
wearing. For example, in many
of her videos e.g. The Way
Break Free and Problem she
isnt seen once in the video
without makeup or in a
costume that makes her look
like she isnt glamorous. This
makes Ariana voyeuristic for
the audience in her music
videos because of how she is
represented in her videos.
This links into Laura Mulveys
male Gaze theory as she is
represented in a voyeuristic
way. Also, the technical codes
used in this video connote
that she is glamorous as well
because the camera lingers on
Ariana when she is in shot
which connotes that she is
desired by the camera and the
majority of the audience
watching the video.
Ariana Grande is also represented as talented as her
body language connotes that she is confident I what she
dies and that the end product is the best that it could
possibly be. Also, in many of her songs e.g. baby, I and
the way shows off Arianas vocal range through the use
of the audio. The technical codes used regularly in her
music video, connote her as being very talented as they
show her in many low angle shots which connote that
she is powerful and therefore meaning that her voice is
powerful.
Intergalactic
Arianas break free video
constructs her to be
intergalactic as she is denoted
to be in another world from
the iconography constructed in
the music video. From the
background there is an instant
connection that she isnt on
earth. This instantaneously
makes the audience wonder
where she actually is and
where the video is set. This
links into Barthes enigma
theory as the audience would
want to find the answer to
their questions throughout the
music video. Also, from the
clothes and makeup she is
wearing this also connotes
that she is represented as
intergalactic because on her
face she has makeup that
makes her look extra-ordinary.
Seductive. Ariana is represented as seductive in all her videos from the iconography as well as the
technical codes denoted throughout all her videos. Ariana is always seen in her videos wearing
revealing clothes, this therefore creates a voyeuristic relationship between her and the male
demographic. This also links in with the male gaze theory by Laura Mulvey as she is objectified.
Also the camera, denotes a lot of close ups of Ariana and many of tem include a direct mode of
address, which entices the male demographic and also could create a diversion in Blumler and
Katz uses and gratifications theory. This all conforms to the hegemonic view of how women are
represented in music videos