Gujarat Technological

University (GTU),
Ahmedabad
LOGO
AN EMERGING NAME IN THE POWER SECTOR
History

Established in 1965, the Company carries out its
manufacturing activities in facilities in its state-of-the-
art, ISO 9001:2008 certified manufacturing facility at
Silvassa. A technology-driven engineering organization, JSK
Industries Pvt. Ltd.
is well-diversified and ranks amongst the largest private
sector aluminium conductor manufacturing companies in
the India. The Company is known for initiating new
processes, products and materials.

Brief about Company
JSK Industries Pvt. Ltd. is a leading Aluminium
Conductor manufacturer specializing in:
Power Transmission & Distribution Conductors
Aluminium Wire Rods
Aluminium Alloys, and,
EC and De-oxi Flipped Coils



JSK Industries Pvt. Ltd. also registered as Trading Firm
in Mumbai and Ahmedabad.

Company has dealership of Nalco for Aluminium Flat
Rolled Products, Ingots & Wire Rods and dealing with
Balco, Hindalco, Virgo and Metenere etc.

Head office and Branch
Office Address
Mumbai head office:-
JSK Industries Pvt. Ltd.
9, A. K. Naik Marg, CST,
Mumbai 400001,
Maharashtra.

Ahmedabad Branch office:-
JSK Industries Pvt. Ltd.
Mr. Jayesh Jain (Deputy Manager
Marketing)
002, Kanchandeep, Satellite
Road,
Nehrunagar, Ahmedabad -
380015, India.


Various Product Categories:-


Company specializes in stock of all kinds of aluminium in various
alloys from 1xxx to 7xxx series. Aluminium products range is as
following: - 1.Aluminium plates
2. Aluminium plain sheets
3. Aluminium Cheuqered sheets
4.Aluminium corrugated sheets
5. Aluminium coils
6. Aluminium foils
7. Aluminium ingots
8. Industrial extrusions :-
like flat bar/bus bar, rods, square bar, square tube, round tube, channel,
angle, equal leg, angles, rec

RESEARCH METHODOLOGY:-

Research Problem
Seek the general perception of consumer towards
Aluminium products


Research objective
1 Find out the attributes that affects the satisfaction
level of Ahmedabad consumer.
2 To study consumer preference towards Aluminium
products



Research Design:-


A descriptive research design was used to
conduct the research. This is due to the fact
that the customer

DATA SOURCE PRIMARY
RESEARCH APPROACH DESCRIPTIVE
RESEARCH INSTRUMENT STRUCTURED
QUESTIONNAIRE
SAMPLING UNIT 100

Sources of data collection:-


Primary data collection:-

Primary data is collected with the help of interview administered
questionnaires by conducting survey for Aluminium products in
Ahmedabad .

Secondary data collection:-

We were got information with help of articles and website of the company
and some information given by company Customer using aluminium in
Ahmedabad City(Odhav, vatva GIDC, Naroda, Rakhiyal,)



(Source: www.samplesurvey.com)



Primacy Systems Pvt. Ltd.
Hement J. Parikh
Kiran Metals
Gujarat Metals
Jagdish Aluminium Ltd.
Marudhar Industries

Competitors of Jsk Industries Pvt. Ltd.:-





SWOT ANALYSIS:-

STRENGTHS:-

Strong Brand Recognition
Internet Sales
Superior Research and Development Team
Strong Financial Position
Successful Experience being Competitive

.
WEAKNESSES:-

Crane Facilities not available in warehouse for material handing
Poor Transport Facilities


OPPORTUNITIES:-

Rapid integration with global economy
Booming construction business in Gujarat
Growing e-commerces business.
Increasing urbanization




THREATS:-

Entry of global players
Take over possibilities
Political threats
The impact of foreign currency fluctuation and interest rates.
Loss of sales to substitutes

Data analysis







Scale Respondents
Yes 160
No 40
Total 200
0
20
40
60
80
100
120
140
160
yes No
160
40
Respondents
What type of aluminium product do you use?
scale Respondents
Rolled Products like
Sheet, Coil, Plate,
Chequered Sheet etc
100
Industrial Extrusions
like Busbar, Rod,
Pipe, Channel etc.
10
Ingot

35
Wires / Conductors
10
If any other, specify
10
Total 160
0
20
40
60
80
100
120
140
160
respondnt
respondnt
For given aluminium Flat Rolled Product, which type of product
will you use?
sheet
35
coil
25
plate 20
Cheuqered sheet 15
Other 5
Total 100
0
10
20
30
40
50
60
70
80
90
100
sheet coil plate chaqured
sheet
Other Total
35
25
20
15
5
100
Responding
Responding
Which of the manufacturing companies are you aware of?

Scale Respondents
Hindalco 37%
Balco 25%
Nalco 23%
jindal 10%
Metenere 5%
Total 100

23
37
25
10
5
Which of the distributors/suppliers of flat rolled
products are you aware of?
Product Respondent
Jsk Industries
Pvt.Ltd.

40
Primary system
pvt.ltd
5
Kiran Metals
10
Gujarat
Metals
10
Hement j parikh 25
Any other supplier 10
Total 100
40
10 10 10
25
10
100
0
20
40
60
80
100
120
jsk
industries
primary
system
kiran
metal
Gujarat
metal
Hemant j
parikh
Any other
supplier
Total
series 2
series 2
What are the major factors that influence your purchase decisions?


Scale Rate
Quality 35%
Price 5%
Brand 20%
Availability 10%
Services 30%
Total 100
0
10
20
30
40
50
60
70
80
90
100
35
5
20
10
30
100
Rate
Are you satisfied with your exiting supplier of aluminium flat rolled products?

YES 78
No 22
78
22
YES
NO
If you are told to replace your existing supplier, would you go for JSK
Industries Pvt. Ltd.?


Scale Respondents
Yes 35%
No 65%
0 20 40 60 80 100
Yes
No
Total
35
65
100
Respondent
Are the prices of aluminium flat rolled products of JSK Industries Pvt. Ltd.
Competitive?


Scale Respondents
Yes 65%
No 35%
Respondents
0
20
40
60
80
100
Yes
No
total
65
8
100
0
0
Respondents
Which feature do you like about JSK Industries Pvt.Ltd. products?
Scale Respondents
Availability of
material
40
Good relation
25
Service
provide
35
TOTEL
100
40
25
35
100
Respondents
Availability of material
Logistics
FINDING:-



Hindalco & Balco are dominating brands having 34% & 28.5%
market covered according to the response got.
60% of respondents are satisfied with the quality of the
Aluminium products; presently they are using.
45% respondents wish to buy Aluminium products on the basis
of Quality..
78% respondents may purchase unknown brands; it shows their
Quality & service.






SUGGESTIONS:-



So many entrepreneurs are there in this industry who already
knows demand of the customers.

Price sensitivity is less so Quality & Service can be charged
higher.

Most of the users recommend their usage in this category so it
can be encashed.

CONCLUSION:-



Quality is the dominating aspect which influences
consumer to purchase Aluminium product, but prompt
availability of other brands and aggressive promotional
activities by others influences the consumer towards them
and also leads to increase sales.

Creativity & Innovativeness in the design can be main
power for the manufacturers. In this field price sensitivity
is less so Life Style products with higher standard can be
produced and marketed.