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Automotive Industry Future Outlook
Automotive Industry Future Outlook
team
Amy Thomas | Pragya Agarwal | Sukaran Thakur | Varun Tyagi
amy12@mcama.n | pragya12@mcama.n | sukaran12@mcama.n | varuntyag12@mcama.n
PGP-2 | Mudra Insttute of Communcatons, Ahmedabad
Automotive Future of Mobility
Looking at the current state of mobility across the globe can
help us understand the kind of problems we are facing
current
scenarios
51%
Of the world
population
(3.5 Bn) lives
in rban
areas
This fgure is set to
rise to 70% by 2050
}
64%
Of total travel
distance rban
travel accounts for
!
Increase
expected by
2050
106"r
s
!ill be the avg
annual time spent by
an urban dweller in
Trafc Jams
}
$1140
#n
!ill be the cost
of rban
"obility per
year across the
globe
$
%
Of !oba!
"#
!e see these evolving trends creating signi#cant opportunities
for stakeholders to create sustainable integrated solutions to
address the future urban mobility market. $o succeed in this
emerging ecosystem% companies need to evolve their value
propositions and also identify collaborative initiatives that can
enhance their competitive positions
"
"
Mike "anley
%lobal Automotive &ea'er ()n*+
change
'rivers
&' $rends that are shaping the way people move
The popuaton of our ctes s constantly growing both for
demographc reasons and owng to the contnued rura exodus.
The ctes are centres of economic growth and thus of ndvdua
prosperty whch ead to a growng dherentaton n festyes and
mobty requrements.
The growng ndvduazaton of urban socety couped wth a growng
number of sma househods eads to more tra,c.
Rsng and prces and rsng rents n the centres of conurbatons have
the consequence that rents for vng space rse dsproportonatey,
the ower and mdde casses as we as fames wth chdren mgrate
from the centres, and the number of commuters constantly grows-
The ctes are deveopng more and more nto metropotan regons
wthn whch the dstances between homes, workpaces and
recreatona factes ncrease.
change
'rivers
&' $rends that are shaping the way people move
An ncreasng geographc exbty of empoyees ("mo'ern
noma'ism") makes the streams of commuters grow between ctes
too.
New forms of shoppng by car, especay n arge mas, and the use
of recreatona factes on the verges of ctes generate new streams
of tramc.
Increasng e-Commerce, the use of the nternet, and other forms of a
meda-based shoppng cuture, for exampe meas on whees, resut n
growng in'ivi'ual 'elivery o.erations-
The "/ust0in0time" devery of physca products and servces resuts
n the growng transport of goods and peope n our ctes.
Peopes ncreasng speed orentaton eads to a high 'eman' for
mobility services on road and ra, on the water and n the ar.
(uccessful urban mobility of the future will depend on a
number of critical factors
future of
mobility
1S
)ramew
ork
1. Sophstcato
n
2. Safety
3. Sustanabty
4. Soca
Incusvty
5. Savngs
*ll of the 5( are
critical factors for
developing any kind
of future mobility
ideas
Share' Mobility
Demographc Changes
Payment
Operaton
Informaton
Physca Desgn
So.histicate' Tra,c 4ata
System
ncrease convenence
by aggressvey
extendng the pubc
transport
Impementng advanced
tramc management
systems
Further reducng
ndvdua transport
through greater taxaton
and road tos
Massve restructurng at
a fundamenta eve
Redesgn mobty
systems
Identcaton
Informaton
Bookng
Payment
STA=)"<&4)5S
#anks 2 Payment
.artners
Telecom
7om.anies
Technology
Partners
$o #nd out what should "ahindra *utomotive5s approach to
the )uture of "obility we must look at three long term
sustainable models
"igh )n' 3ntegration
model
But wth focus on
ntegraton
#>7 )nvironment
Seamess mutmoda
|ourney experence for
hgh-end consumers
#># )nvironment
Suppers provde
smar mobty souton
on a turnkey bass
mobty
archety.es
$o #nd out what should "ahindra *utomotive5s approach to
the )uture of "obility we must look at three long term
sustainable models
Sharing
model
But on basc oherng
as cars & bkes sharng
&acks
Integraton
Networkng
4isru.tive Solutions
Incudes dsruptve
technoogca soutons
E.G. Transponders
Trave tme
Mode of transport
Cost
Stress factors
Geographc factors
Demographc factors
Economc factors
Energy Usage
Transport nfrastructure
Mode of Transport
Reguaton
(ample setup in "umbai
compete
ecosystem
(trategic locations will have
the i@ubs with dedicated
corridors running across the
city connecting these hubs
Ahy Mumbai
Wder dscrepances among the
5 dmensons of prosperty
Insttutona and structura
fangs.
Less baanced deveopment.
Neat dvde between rch and
poor
Popuaton estmate: 25.8
mon
GoI pans an eevated sub-
urban ra corrdor n Mumba by
2020
Hgh rato of accdents nvovng
pedestrans: 80%
Ony 11% and devoted to roads
n Mumba
Lnear ow of cty tramc and
exstng data on tramc
movement predctons hep as
pot cty
Inta setup
User can regster for the
servce onne or va phone,
each user s then assgned a
unque token
He can choose whether he wants
economy or tme savng mode whe
traveng, ths can hep the server
decde whch agorthm to use when
processng hs |ourney map
(ample setup in "umbai
compete
ecosystem
At Hubs users can board comfortabe
busses that run on dedcated corrdors
n hgh speed transt mode.
Hubs aso have provson of prvate to-
drve cars for those who woud ke
persona transport.
Further, to promote green technoogy,
each Hub woud aso have cyces
whch when pedded w add green
mes to the users account. Ths w be
usefu for those traveng to short
dstances from the destnaton Hub
For other users, the same pck-up vans
w then drop them to ther destnaton
ocaton.
When user wants to trave, he
sends request va hs phone.
The system checks whch pck-
up vans are nearby.
The vans GPS system
automatcay ncudes new
ocaton and modes route
such that the user s pcked
up.
The van then drops the user to
the cosest Hub
4esigning the complete eco9system for "ahindra
technoogy
'evelo.men
t
@ow can "ahindra actively play a role in the rede#ning of
mobility in the future
redenng
mobility
Mass
Trans.or
t
Automatic Sharing )lectriBcation
O resources are qucky
dwndng
The mdde easts domestc
consumpton w exceed ther
export by 2050
Eectrcaton s the answer to
the o crss, aong wth Hybrd
technooges
,ahindra can deveop
advanced Hybrd/Eectrc
vehcuar technoogy
Aready R&D has heped
create the E2O whch s the
next gen of Indan eectrc
vehces
The word's argest car sharng
program s Zpcar
It has taken a busness-mode
approach
Aows users to rent vehces
by the hour.
Users have the benet of
access to mobty whenever
they need t
No burdens of car ownershp
such as car deprecaton,
parkng, nsurance, tos, and
mantenance.
,ahindra can poneer
organzed Car Sharng systems
n Inda. Varous exstng
systems can be studed &
ncorporated for the same
,ahindra $utomoti-e woud
have to work n cose
coaboraton wth other
Mahndra Group segments
(such as Tech Mahndra) to
create reevant nfrastructure
Varous auto makers are
deveopng Sef Drvng
technooges
Autonomous vehces can
foow each other cosey, n
patoon fashon
Ths can mprove tramc ow
Synchronzaton wth Tramc
Lghts can mprove tramc
condtons
Safety eve of transport aso
ncreases by usage of
Autonomous car drvng
technooges
Next generaton mobty w
be heavy dependent on
creaton of new systems of
mass transport
These Rapd Mass Transt
Systems woud be responsbe
for:
Reducng Load on the
current nfrastructure
Cuttng down emssons
,ahindra woud need to work
on R&D to create better,
faster, safer and more
sophstcated Rapd Mass
Transt Systems for the same
3n'ustry
&ea'ershi.
,ahindra can ntate ehorts to brng together experts
from the ndustry on a common patform to share deas
on the future of mobty and create a common goba
vson towards achevng a sustanabe urban mobty
system.
Thank You
Appendx
>rowth of
rban
population vis9
A9vis Bural
0opulation
Appendx A$
Business
(trategy%
elaboration
and risk vs
reward
analysis
Appendx #
Appendx 7
Appendx 4$
Appendx 4>
Appendx 4
Appendx )
Appendx F
Appendx %
Appendx "
Appendx 3