Kara Al bert & Jenny Hec ks c her

Di rec t or of Corporat e & Graduat e Rel at i ons

Of f i c e of Career Management
The Basics of Networking
Networking - the road map to
your career goals
Overview

3 Levels of
Networking

Opportunities

How to Network

Best Practices

Networking Tools


The Numbers Behind Networking
Increase your
oddsfrom 1% to 80%
"If someone introduces
you and attends an
introductory meeting or
call, the chance of closing
the business or getting the
job is 80%. Similar
chances through a cold
call are 1%. (Sandler
Sales Institute)


Only 20% of jobs are
posted

60 80% of students find
their 1
st
job through
networking

Networking is a great ROI
Most of it is free
Low Cost. High Impact.
Traditional Non-Traditional
Job Fairs
Office of Career
Management
Alumni Associations
Sending resumes to
large companies
Social networking
Blogs and special
groups
Social and Interest
Groups
E-mail
Trains, Planes and
Automobiles

Overview Types of Networking
The 3 Levels of Networking
1. Career
Information and
Exploration

2. Selling Yourself
and Building
Your Brand

3. Targeting a
Specific Job,
Company or
Industry
3 Levels of
Networking
1. Career Information
and Exploration

2. Selling Yourself and
Building Your
Brand

3. Targeting a Specific
Job, Company or
Industry
Career Information and Exploration
Discover available opportunities
Industries, mentors, alumni

Selling Yourself and Building Your
Brand
Build your network (fan club)
Anyone and everyone!

Targeting a Specific Job, Company
or Industry
Secure a career with a specific company
Industry, company, alumni
People + Information = Opportunities
Family and Friends

Fisher and Ohio State
Fisher Alumni
OSU Alumni
Career Management
Student Associations
Centers of Excellence
Professors
Staff

Undergraduate
Classmates
Alumni
Professors
Career Services
Alumni Relations
Employers
Coworkers
Bosses
Clients and Vendors
Extracurricular Groups
Networking
Nitty-Gritty
When Should You Network?
Always

Who Should You Network With?
Everyone

Before
Your Sales Pitch
Thank Them

During
Changes Based on Level of Networking
How Can They Help You, How Can You Help Them
Thank Them

After
Thank Them


Presentation
Nametag
Business Cards
Business Dress
Networking
for the
NonNetworker
Wall Street Journal

Start with low-hanging fruit
Friends, family, neighbors, alumni
associations

Dont apologize
People love to talk about themselves!

Be prepared
Practice, practice, practice!
Speak about your passions
10 Tips for
Networking
Businessweek.com
1. Chat up the little guy
2. Skip the buffet
3. Make it personal
4. Forget the hard sell
5. Respect their time
6. Dont try to do it all
7. Dont flatter in excess
8. Dont waste time on filler
9. Dont overthink
10. Dont confuse informal with
casual
Networking
Tools
Alumni Career Network
http://www.fisheralumni.org/

Network of alumni who have
volunteered to be a resource to
current students
Accessible through Fisher alumni
website
Examples
Sports Management MBA in Cleveland,
Ohio (Location, Degree)
Venture Capital (Occupation)
Consulting, MBA (Industry, Degree)
4 in consulting including 2 presidents
Interesting people you can find
VP of Marketing American Greetings
AVP Risk Mngmt - JPMorganChase
22 MBA alumni who have volunteered to
help with interview preparation





CareerShift
http://www.careershift.
com/?sc=fisher

A comprehensive, web-based job
search management tool for MBA
students

Searches all job boards and companies
with job postings (over 6,500 websites)

Provides access to contact information;
also searchable by school
attended

Enables you to find contacts and create
personal marketing campaigns by
sending e-mails, resumes, and cover
letters
LinkedIn
http://www.linkedin.co
m/?trk=hb_logo
LinkedIn is an online network of more
than 30 million experienced
professionals from around the world,
representing 150 industries.

Your network consists of your
connections, your connections
connections, and the people they
know, linking you to thousands of
qualified professionals.

Fisher has a group on LinkedIn
(Fisher College/Ohio State Career
Networking Group)

BE YOURSELF!
#1 Tip for Networking
For Additional Information



Visit the Office of Career
Management, GE 150
292-6024