Hemachandra Yelishala

36166
MBA || Operations
Vision Statement:
Its the way we do business. It's the way we interact with the community. It's the way we
interpret the world around us-- our customers needs, the future of technology, and the
business climate. Whatever changes the future may bring our vision.

Mission Statement:
Dell's mission is to be the most successful Computer Company in the world at delivering
the best customer experience in markets we serve.

Core values:
Delivering results that make a positive difference.
Leading with openness and optimism.
Winning with integrity.

Employees : 111,300

Locations: 180 countries


Background:

Company history is full of interesting developments.

1984 At the age of 19, Michael Dell found PC's Limited with $1,000 and a game-
changing vision for the technology industry.
1988 We complete our initial public offering, raising $30 million and increasing market
capitalization from $1,000 to $85 million.
1992 Dell debuts on the Fortune 500, making Michael Dell the youngest CEO on the list.
1996 Dell.com launches, generating $1 million in sales per day just six months after site
is live.
2001 Dell becomes the No. 1 computer systems provider worldwide.
2005 Dell tops the list of "America's Most Admired Companies" in Fortune magazine.
2010 Dell is ranked the No. 1 healthcare information technology services provider in the
world according to Gartner, Inc.
2013 Michael Dell and private equity firm Silver Lake Partners buy back Dell from public
shareholders to accelerate our solutions strategy and to focus on the innovations and
long-term investments with the most customer value.



1984- Michael Dell
founded with 1000$
1988- IPO
1992- Fortune 500
1996- Generating
$1 million in
sales/day
2001- No. 1
computer
systems
provider
2005-
America
s Most
Admired
Compan
ies
201
0-
Ran
ked
No.
1
Heal
th
Car
e
info
rma
tion
tech
nolo
gy
Serv
ices
Challenges:
The e-marketing of Dell faces a huge challenge. The E-Marketing has a major
disadvantage when compared to traditional marketing, such as, the inability of the user
to touch, see and try the product before they purchase.
The first major challenge is to reach and attract the user to the Dell website through
effective e-marketing
The next big challenge is to make the website user to buy the product, as just the user
visits to the website is just the first step; it does not count to the profitability of the
company.

Solutions:
The e-marketer need to attract online users to view what offer they have for the user.
When the number people view the offer is more, there is possibility to increase sales.
Dell has to make sure those products and offers are really convincing to the user. The
user should be notified and updated regarding the offers, products and services
constantly.
The content in advertisement should be creative and accurate.




Organization Structure
Market Segment:
Household customer
Small & Medium Business
Public Sector
Large Enterprises
Desktops
Servers
Notebooks
Peripherals
Printers
Televisions
Scanners
Pen Drives
Smart Phones
Product Portfolio:
Value Chain
DELL implements a Just-In-Time (JIT) inventory system which operates on only six days of
inventory and Dell has been able to obtain higher profit margins.
Inventory and labor are the highest liabilities that are there in a business firm.
Since DELLs inventory is only a 6 day cycle, they have been able to cut down costs on
warehousing, hiring people to track and maintain inventory , and thus avoid using out dated
technology .
DELL Innovation Strategy:

Dell Venture fund helps identify, fund and fuel visionary technologies that
anticipate and address future IT needs
New fund expands $60 million Dell Fluid Data Storage Fund to $300 million and
re-focuses investment scope to reach to new frontiers of innovation beyond
storage.

Creative Engagement:
Freedom : Given the freedom to apply their creative ideas
Habits: Dell Computer allows even authorizes employees to speak for
Dell on social networks. Dell offers full-day training on how to use Twitter and
Facebook.
Recognized: Creative success that is publicly recognized and celebrated breeds
more creativity and more success.



Intellectual Property Strategy:
Create own IP positions that can be leveraged in the market.
Manage risks w.r.t. third party IP to avoid businesses being blocked and/or
to secure access at favorable terms
Counsel Sectors in IP matters in transactions with third parties to safeguard
IP interests of Sectors
Participation in strategy meetings Sectors
Quarterly meetings IP&S BG management teams and Sector management
teams

Acquisitions recently to improve product and service offerings:
Quest Software
Compellent Technologies, Inc.
Dell SecureWorks
InSite One

Competition:
The chief competitors are HP and IBM.
Gateway computer and Apple computers also compete with Dell for their place in the
PC market.
Competition is on the basis of Price, Technology, Performance, Quality, Reliability,
Service and Support.


Future focus:
Whether its cloud-based computing, security services, hardware technologies or the
unprecedented, they are always exploring new and effective solutions.
Strive to preserve the characteristics and culture that made Dell acquired companies
successful, as they integrate the new division into the global Dell culture, leveraging
our own internal strengths to grow the business.
With each new acquisition, uphold the company values of Diversity and Inclusion.
To create a worldwide workforce that benefits from the differences of diverse
perspectives and experience. People of all backgrounds come together to do their best
work at Dell.
And commit to create an environment where each individual feels valued,
supported, respected, involved and engaged.

Dell Future Product Plan:
DELL PLANS TO RELEASE A MOOD-READING PRODUCT BY 2017
Dell Bets Its Future Lies in Business Computing
Dell unveils BYOD-focused mobility product plans




Dell Revenue $56.94 BAs
Sales: $56.94 B
#3 America's Largest Private Companies
#84 World's Most Valuable Brands
#205 Global 2000 (2013)
#143 in Sales
#241 in Profit
#482 in Assets
#380 in Market value