INTRODUCTION

Choo was born in Penang (1961).

Chinese Hakka descent.
Primary Education in Shih Chung Primary School
Made his first shoe at the age of 11.
Apprentice in Hong Kong Shoe.
Accepted in Cordwainers Technical College, London.
Part-timer as restaurant waiter and shoe factory cleaner..
He survived on instant noodles.
Graduated from college at 1983.
Began working in a shoe company in Hackney in 1986.
His masterpieces appeared in Vogue magazine in just two years time in the
year 1988.
Hes an inspiration to all designers out there.
He warns his students not to be copycat.
EARLY LIFE
Becomes a part of London College of Fashion.
Right after graduation, he opened a workshop in London Borough of
Hackney, North London in 1986.
His craftsmanship is soon noticed and he came to the verge of international
notability when his issues were out in some high-end magazines.

Jimmy Choo Limited.
Jimmy Choo Ltd. was co-founded with British Vogue accessories editor
Tamara Mellon in 1996.
They each owns 50% of the company.
Jimmy first opened his store in London in 1997.
The RTW line is known as Jimmy Choo.
Equinox Luxury Holding
Choo sold his 50% stake in the company's ready-to-wear business, to
Equinox Luxury Holdings Ltd for 10 million.
Within 3 years, the company opened twenty six new stores, (in addition to
the existing four) and introduced both handbag and small leather goods
collections.

HICKS MUSE
On 19th November 2004 with Hicks Muse (Europe) announcing the
acquisition of a majority shareholding in Jimmy Choo, in a transaction
valuing the company at 110 million.
Phoenix Equity Partners backed Robert Bensoussan in acquiring 51 per cent
of the business in 2001. It is understood to have generated a return of nearly
four times its original investment with this sale.

LION CAPITAL
Lion Capital is a private equity investment firm focused on the consumer
sector.
Under Lions ownership from late 2004 to early 2007, Jimmy Choo opened
over 35 new boutiques, more than doubling its retail sites to over 60
branded stores and in the process establishing a presence in many of the
worlds top luxury retail locations.
Jimmy Choo grew to one of the largest European luxury brands in the United
States by retail points of presence, expanding to 22 stores in the most
attractive luxury markets in the US.
TOWERBROOK CAPITAL PARTNERS
TowerBrook Capital Partners has agreed to buy Jimmy Choo Ltd., whose
shoes are worn by celebrities including Jennifer Lopez, for 185 million
($364 million).
Mr. Bensoussan plans to work with TowerBrook to make further unspecified
acquisitions in the luxury goods sector, he said in the statement.
In 2009 his nephew Simon Choo-Deren currently residing in Rotterdam and
London, will take over his position as the company's assistant head designer
as announced at a board meeting in 2006.
PROFESSOR JIMMY CHOO
Professor Jimmy Choo has been involved with De Montfort University for
over five years.
He is also the visiting lecturer of his alma mater, Cordwainers College.
Jimmy supports his passion for education by spending time inspiring
students with creativity through skills.
He still actively works with his team creating bespoke, handcrafted shoes at
his Couture House, 18 Connaught Street, W2.
Watch these links for more information.
http://www.youtube.com/watch?v=u7-BJmvMXwU (Jimmy Choos Advertisement)
http://www.youtube.com/watch?v=mwvsdWliEEc (Princess Dianas Collection of
Shoes)
Why Jimmy Choo is Inspiring?
Although he is an Asian, but he made his name across the globe.
He starts his journey step by step with efforts and hard works, which
reminds me to be consistent in my studies because nothing comes in free of
charge.
His humbleness inspires me to stay humble even though he is so successful.
Everything comes from the basic, which is knowledge and education.
He would rather keep the quality of the shoes than expanding his fame.
He inspires me to be brave to dream because anything could happen in the
future.

Thank You For Listening Calmly.