business plan

Lentera Nusantara Group

Introduction
Fajar Sidiq
Chief Director
Daru Setyawan
Financial Director
Danang Arbansa
Marketing Director
Yosandi Calimanto
!erational Director
Yogi Agnia
"#D $ #D Director
%ackground
Indonesia&s Soybean
Crisis
Consumpti
on
Production
Import
Total (in 1000 MT)
Figure 1. Indonesian o!bean Consumption" Production" and Import
ource# $adan Pusat tatisti% Indonesia" &01& ('dited)
(Indonesia )as a )ig) demand *or so!bean
crops eac) !ear +it) an a,erage o* o,er
' million tons" o* +)ic) ()* are used as
*ood" especiall! *or processed to*u and tempe).-
(o! crisis )appened due to t)e
reluctance o* *armers to plant so!beans
because o* t)e resulting bene.t is less
t)an ot)er t!pes o* plants" causing a
domino e/ect on t)e le,el o* t)e
national so!bean producti,it!.-
Pro*.0r. 0idi% Indrade+a" 0ip.1rg.T.
In ')+,- .entera /usantara 0rou!
get a chance to use a tool for
!rocessing soy bean created by
Dr1 %ambang 2riono- 2he
#ector of I3I4 5eteran Semarang1
2his tool !rocessing tool is use to
!roduce soymilk and tofu
De6elo! Downstream 4rocessing
of Soybean 4roduct 7+8
De6elo! Downstream 4rocessing
of Soybean 4roduct 7'8
o! $ean
2ari $a)ari tir 3 $oil
2Ingredients $oil o! Mil%
To*u
Soy Milk as 9nd
4roduct
'as! Production Process
No Local Competitor
(No Indonesian Product o* o! Mil% in
Indonesia Mar%et-
%usiness Model
2arget
o!bean *armers in $andung regenc!"
precisel! 3am!ung Cibisoro" 4illage
Nan5ung" 0istrict Margaasi).
1griculture o* t)e Cibisoro area is almost
:) * controlled by ;rms.
T)e remaining ')* is !ri6ate land
o+ners)ip.
T)e main target in t)is acti,it! is
the indi6idual owner of the rice
;eld1
%usiness
Scheme
Cibisoro Farmer
o! $ean
Plantation
3
o! Mil%
Production
Cibisoro Farmer
o! $ean
Plantation
3
o! Mil%
Production
Lentera
Nusantara Group
Mar%eting"
0istributing"
3
ales
Lentera
Nusantara Group
Mar%eting"
0istributing"
3
ales
4roduct
"igh Density 4olyethilene (60P')
pac%aging
/utritious
Fla6ors# original" c)ocolate" ,anila"
green tea" etc.
1007 Indonesian product
%ottled" eas! to carr!
Market Analysis
Market
Segmentation
Male and *emale
'ducated
Lo+ to medium class
Li*est!le" *amil!
Moderate lo!alt!
6ealt)! 3 *res)
Nutrition" taste"
pac%aging
0ail! 3 non8dail!
ocial impact
$andung
region" 9rban
3 uburban
1007
07
Total Mar%et Target Mar%et
)1)+*
o* 2otal Market
e:uals
+() buyers !er
day
*rom !out)" *amilies" and
tourists
CM492I2#S
;,erso!
Moderate price
Fla,or ,ariants
Good :ualit!
Food grade
pac%aging
Melilea
'<pensi,e
Plain =a,or
Good :ualit!
Food grade
pac%aging
Traditional so!
mil%
C)eap
Plain =a,or
9nde.ned :ualit!
Plastic pac%aging
CM492I2#S
;,erso!
Moderate price
Fla,or ,ariants
Good :ualit!
Food grade
pac%aging
48so!
Moderate price
Plain =a,or
Good :ualit!
$ottle
pac%aging
0uomi<
C)eap
Plain =a,or
Moderate
:ualit!
Plastic
pac%aging
CM492I2I59 9D09

Product di,ersit!# =a,oured so! mil% products

Local Indonesian brand" empo+ering more

local partners

'nganging customers in )ealt)! li*est!le

'>cient production tec)nolog!

%usiness Strategy
"uman
#esource
Management
Strategy
"uman
#esource
Management
Strategy
<uality
Control
Strategy
<uality
Control
Strategy
4roduction
Strategy
4roduction
Strategy
Marketing
Strategy
Marketing
Strategy
"uman #esource
Management Strategy
Training
and
education
program
*or
o!$ean
*armer
'mplo!ee
?ecruitme
nt
Training
program
*or
'mplo!ees
%ill 3
Personali
t!
mapping
'mplo!ee
?e+ard
!stem
<uality Control
Strategy
#aw
Material
4rocureme
nt
#aw
Material
4rocureme
nt
6ersoy
Storage of
#aw
Materials
6ersoy
Storage of
#aw
Materials
Final
4roduct
<uality
Control
Final
4roduct
<uality
Control
Final
4roduct
Storage
Final
4roduct
Storage
4roduct
Distributio
n
4roduct
Distributio
n
4roduction
Strategy
o!bean
Plantation
o!bean
Nurser!
o!bean
6ar,esting
@ualit!
Control
o!mil%
Production
o!mil%
Fla,oring
PasteuriAati
on
Pac%aging
@ualit!
Control
0istribution
Marketing Strategy
%randing
Strategy
4alue *or ocial Contribution
Indonesian Local Product
6ealt)! Product
1lternati* Protein ource +it) 1/ordable Price
4romotion $
Ad6ertisement Strategy
ocial Media 9tiliAation
'normous" imple" and 9ni:ue
0esign
$uilding Bebsite
Coin e<)ibition and communit!
Marketing Channel
Strategy
0istribute t)roug) tourism site
0istribute ,ia con,enience sore
0istribute ,ia restaurant and *ood mar%et
0istribute ,ia %operasi in local uni,ersit!
2imeline
Im!lementation
4lanning
Initiation 4hase

Introducing

Soy 4lant
encouragemen
t

Initial
!artnershi!-
raw material-
and tools
2ransition
4hase

"ire em!loyee

9m!loyee
2raining
Final 4hase

Farmers could
!roduce from
u!stream to
downstream
inde!endently
.ong 2erm 4lanning
Starting
=!
.icensing
=!grading
the
4roduction
Scale
De6elo!
coo!eratio
n with
other
farmers
9>!ort?
Financial Analysis
%udget Allocation
No Materials & Tools Price Quantity Total
1 Soybean Juicer Rp
2.000.000,00
1 Rp
2.000.000,00
2 Pasteurization tool Rp
3.500.000,00
1 Rp
3.500.000,00
3 Training & Eucation
progra!
Rp 250.000,00 1 Rp 250.000,00
" Plastic bottle Rp 1000,00 250 Rp 250.000,00
5 #ition ingreient o$
soy!il%
&'la(our an sugar)
Rp
1.000.000,00
1 Rp
1.000.000,00
* Re$rigerator Rp
1.000.000,00
1 Rp1.000.000,0
0
Total
Rp+.000.000,0
0
4roduction Cost
No. Item Quantity unit Price Unit Total Price
1 Soy 0,05 %g Rp+.500,
00
per %g Rp"25,00
2 ,ater 1 liter Rp".000,
00
per 20
liter
Rp200,00
Total -ost
Rp*25,00
Production Cost o* o! Mil%
Sales Price Rp 1500,00
Proft Rp +.5,00
Net Pro.t *or o! Farmers
No
.
Item Price Unit Quantity Unit Total Price
1 Soy /il% Rp1.500,0
0
per
0iter
0,25 liter Rp3.5,00
2 Plastic 1ottle Rp200,00 per
pcs
1 pcs Rp200,00
3 Sugar Rp10.000,
00
per %g 0,02 3g Rp200,00
" 'la(or
#ition
Rp2*5.00
0,00
per %g 0,0025 3g Rp**2,50
5 4perational
-ost $or
Pasteurization
Rp500,00 5 1 5 Rp500,00
Total -ost
Rp2.*3.,5
0
Production Cost o* 'nd Product o! Mil%
Sales Price Rp 000,00
Proft Rp 3300,00
Net Pro.t *or Lentera Nusantara Group
Financial
Forecasting
Mont! 6ro7t8
Total Sales per /ont8 & on 0iter) Pro9t
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:ection
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:ection
1st 5 125 250 500 Rp102.3.5,00 Rp21+..50,00 Rp"3..500,00
"n# 2,5< 12+ 25* 513 Rp112.102,3+ Rp22".21+,.5 Rp""+."3.,50
$r# 2,5< 131 2*3 525 Rp11".212,11 Rp222.+2",22 Rp"52.*"+,""
Mont)l! Pro.t Pro5ection *or o!bean Farmers
Mont! 6ro7t8
Total Sales per !ont8 &pcs) Pro9t
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:ection
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:ection
1st 5 500 1000 2000 Rp1.*+1.250,00 Rp3.3*2.500,00 Rp*..25.000,00
"n# 5< 525 1050 2100 Rp1..*5.312,50 Rp3.530.*25,00 Rp..0*1.250,00
$r# 5< 551 1103 2205 Rp1.+53.5.+,13 Rp3..0..15*,25 Rp.."1".312,50
Mont)l! Pro.t Pro5ection *or Lentera Nusantara Group
Transition P)ase
Mont! 6ro7t8
Total Sales per /ont8 & on 0iter) Pro9t
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:ection
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:ection
% 5< 5.2 115+ 2315 Rp.++.*32,03 Rp1.5...2*",0* Rp3.15".52+,13
5 5< *0+ 121* 2"31 Rp+2+.0*3,*3 Rp1.*5*.12.,2. Rp3.312.25",53
5< *3+ 12.* 2553 Rp+*2."**,+1 Rp1..3+.233,*3 Rp3."...+*.,2*
& 5< *.0 13"0 2*+0 Rp212.2"0,1* Rp1.+25.++0,31 Rp3.*51..*0,*2
' 5< .0" 1"0. 2+1" Rp25+.5+.,1* Rp1.21..1.",33 Rp3.+3".3"+,*5
( 5< .32 1".. 2255 Rp1.00*.51*,52 Rp2.013.033,0" Rp".02*.0**,0+
10 5< ..* 1551 3103 Rp1.05*.+"2,35 Rp2.113.*+",*2 Rp".22..3*2,32
11 5< +1" 1*22 325+ Rp1.102.*+","* Rp2.212.3*+,23 Rp"."3+..3.,+*
1" 5< +55 1.10 3"21 Rp1.1*5.1*+,*2 Rp2.330.33.,3+ Rp".**0.*.",.5
Pro.t Pro5ection o* o!bean Farmer
Final P)ase
Financial
Forecasting
Mont! 6ro7t8
Total Sales per /ont8 & on 0iter) Pro9t
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:etion
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:etion
%t! 5< 5.2 115+ 2315 Rp1.15..*25,00 Rp2.315.250,00
Rp".*30.500,0
0
5t! 5< *0+ 121* 2"31 Rp1.215.50*,25 Rp2."31.012,50
Rp".+*2.025,0
0
t! 5< *3+ 12.* 2553 Rp1.2.*.2+1,5* Rp2.552.5*3,13
Rp5.105.12*,2
5
&t! 5< *.0 13"0 2*+0 Rp1.3"0.025,*" Rp2.*+0.121,2+
Rp5.3*0.3+2,5
*
't! 5< .0" 1"0. 2+1" Rp1."0..100,"2 Rp2.+1".200,+5
Rp5.*2+."01,*
2
(t! 5< .32 1".. 2255 Rp1."..."55,"" Rp2.25".210,+2
Rp5.202.+21,.
+
10t! 5< ..* 1551 3103 Rp1.551.32+,22 Rp3.102.*5*,"3
Rp*.205.312,+
*
11t! 5< +1" 1*22 325+ Rp1.*2+.+2",*3 Rp3.25...+2,25
Rp*.515.5.+,5
1
1"t! 5< +55 1.10 3"21 Rp1..10.332,3* Rp3."20.*.+,.2
Rp*.+"1.35.,"
3
Pro.t Pro5ection o* Lentera Nusantara Group
Total Sales per /ont8 &pcs) ;et Pro9t &Rupia8)
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:etion
Pessi!istic
Pro:ection
;or!al
Pro:ection
4pti!istic
Pro:etion
Soy )armers 5000 10000 20000 *.+12.500 13*25000 2..250.000
*entera
Nusantara +roup
5000 10000 20000 10.000.000 20.000.000 "0.000.000
ales 3 Pro.t Pro5ection a*ter 1 Dear
#I Analysis
Pay,ac- Perio# ,5 mont!
R.I
/
1+" <
E) ;ptimistic Pro5ection
%usiness Im!act
$ Sustainability
9conomic
Im!act
Pro.t *rom added ,alue *rom so!beans become
so!mil%
Pro.t *rom ot)er product (premium ta)u" so!bean
+aste to donut)
Farmers Group can ma%e t)at regionFs more stable in
economics
Social Im!act

Creating a business group

Culture *or entrepreneurs)ip *or t)e resident

Cibisoro be a pilot area *or t)e integrated so!bean

industr!

Financial *reedom *or resident

Sustainability
9T1IN1$ILITD
?esource
Potential
'n,ironment
Pro.t and
'conom!
6ealt)
and
a*et!
ocial
?esponsi
bilit!
0e,elop Cibisoro
in sociopreuneur
G08100 %g so!bean
needed per mont)
Main # Cibisoro
$ac% up # 1not)er
place
Hero Baste
Feasible
6ealt)! drin%s