WELCOME TO THE WORLD

OF
The World Of Happiness
PARLE
P - PERFECT
A - ATTRACTIVE
R - RELISHING
L - LEARNING
E - EATABLE
CONTENTS
INTRODUCTION
STRATEGY
HISTORY
QUALITY
CORE VALUES
AWARDS
SWOT ANALYSIS
PRODUCTS
CONTEST
EXPORTS
CAREER
CONTACTS
BIBLIOGRAPHY





INTRODUCTION
Parle Products has been India's largest
manufacturer of biscuits and
confectionery, for almost 80 years.
Makers of the world's largest selling
biscuit, Parle-G, and a host of other
very popular brands,
The Parle name symbolizes Quality,
Nutrition and great Taste. With a reach
spanning even the remotest villages of
India ,
INTRODUCTION
Many of the Parle products - biscuits or
confectioneries, are market leaders in
their category and have won acclaim at
the Monde Selection, since 1971.
With a 40% share of the total biscuits
market and a 15% share of the total
confectionary market in India ,
Parle has grown to become a multi-million
dollar company.
While to consumers it's a beacon of faith
and trust, competitors look upon Parle as
an example of marketing brilliance.
PARLE THE PRODUCT
STRATEGY
Constant Innovation , creating
trends Parle-G, Monaco,
Milano , Kismi Bar , Melody ,
Cheeselings .
Displayed an up-market stretch.
Maintained focus on lower end
of price chain.
In 1929 a small company by the name of Parle
products emerged in British dominated India.
A small factory was set up in the suburbs of
Mumbai, to manufacture sweets and toffees.
A decade later it was upgraded to manufacture
biscuits as well. Since then, the Parle name has
grown in all directions, won international fame and
has been sweetening people's lives all over India
and abroad.
Apart from the factories in Mumbai and Bangalore
Parle also has factories in Bahadurgarh in
Haryana and Neemrana in Rajasthan, which are
the largest biscuit and confectionery plants in the
country.
Additionally, Parle Products also has 14
manufacturing units for biscuits and 5
manufacturing units for confectioneries, on
contract.
Hygiene is the precursor to every
process at Parle.
Care is taken at every step to ensure
the best product of long-lasting
freshness.
Every batch of biscuits and
confectioneries are thoroughly checked
by expert staff.
Using the most modern equipment
hence ensuring the same perfect quality
across the nation and abroad.
An in-depth understanding of the Indian consumer
psyche has helped Parle evolve a marketing philosophy
that reflects the needs of the Indian masses.

With products designed keeping both health and taste
in mind, Parle appeals to both health conscious mothers
and fun loving kids.

The great tradition of taste and nutrition is consistent in
every pack on the store shelves, even today.

The value-for-money positioning allows people from
all classes and age groups to enjoy Parle products to the
fullest.
Parle products have been shining with the
golds and silvers consistently at the Monde
Selection ever since they were first entered
in 1971.

Monde Selection is an international
institute for assessing the quality of foods
and is currently the oldest and most
representative organization in the field of
selecting quality foods worldwide.
SWOT ANALYSIS
Low price and mid price range.
Sizeable market share in the country.
Offers variety of products under its brand.
Different size of packets are available.
An experienced team of sales and market
executives.
Deep and effective coverage.
Largest distribution system.

WEAKNESS
Breakage of biscuits while delivering to
retailers.
No proper replacement system for broken
biscuits to retailers.
Improper and irregular supply.
Less share in premium biscuits market.
Dependent on its flagship brand parle-G.
Poor packaging in family pack of glucose
biscuits.

OPPORTUNITIES
Estimated annual growth of
20 % low per capital
consumption.
Increasing demand for sugar
free.
Diet Biscuits.

THREATS
Increasing distribution cost.
Local Bakery Product.
Entry of various new entrants ,
ITC , etc .

PARLE DIVIDE ITS PRODUCTS INTO
THREE SEGMENTS


PARLE BISCUITS
PARLE CONFECTIONARIES
PARLE SNACKS
Parle - G
Krackjack
Krackjack Crispy Cream
Monaco
Kreams
Hide and Seek
Hide & Seek Milano
Digestive Marie
Parle Marie
Milk Shakti
Mayfair Cookies
Nimkin
Krackjack Crispy Creams
GET BI SCUI T GOODI ES
Melody
Mango Bite
Kaccha Mango Bite
Poppins
Kismi Toffee
Orange Candy
XHale
Grab sweets
Kismi Gold

Sixer


Monaco Bites Cheeslings


Musst Bites
MUNCH ON SNACKS!
The immense popularity of Parle products in India was
always a challenge to their production capacity. Now,
using more modern techniques for capacity expansion,
they have begun spreading their wings and are going
global.
Parle biscuits and confectionaries are fast gaining
acceptance in international markets.
Such as, Middle East, Africa, South East Asia and the
more sophisticated economies like U.S.A., UK, Canada,
Australia and New Zealand now relish Parle products.
The Parle Biscuit brands, such as, Parle-G, Monaco,
Krackjack, Marie Choice, Hide & Seek and confectionery
brands, such as, Melody, Poppins, Rolacola, Mangobite
enjoy a strong imagery and appeal amongst consumers
across the world.
Which has resulted into Parle-G being the
*WORLDS LARGEST SELLING BISCUIT*


As a part of Corporate Social Responsibility Policy,Parle is
keenly involved in the overall development of younger
generation with focused endeavor to built New Face of
India and spread happiness & joy all over.

Conducting various cultural programs across all region to
facilitate the all round development of the children.

Parle organises Saraswati Vandana in the state of West
Bengal during the festival of Saraswati Puja.

Cultural activities has seen the inception of Golu Galata
in Tamil Nadu, held during Navratri.

These events give PARLE a chance to interact with
children on a one-to-one basis, and promote our belief
of fun and health for the whole family.
PARLE The World Of Happiness
Parle has a very open work culture.
Work atmosphere is comfortable and
relaxed that helps increase productivity
and efficiency.
Inter-personal relations and mutual
understanding are part of work culture.
Organise discussion forums and training
programs on stress management and
employee well being.
Yoga trainings, health check-up camps
and workshops on healthy lifestyle are
regular events in Parle.
Parle ,looking for enthusiastic, well
motivated and above all friendly people to
join various departments.

By employing people from different
backgrounds and communities, they are
better equipped to understand the needs
of their customers and to provide a quality
service.

Parle Products Pvt. Ltd.
V.S. Khandekar Marg,
Vile Parle East,
Mumbai - 400057,
Maharashtra.
Tel. - (022)6691 6911 - 15. Fax- (022)6691 6926 - 27.
Factories
MUMBAI
Parle Products Pvt. Ltd.
V.S. Khandekar Marg, Vile-Parle East, Mumbai -
400057, Maharashtra.
Tel. - (022)6691 6911-15. Fax - (022)66916926-
27
E-mail - pplbom@vsnl.com
Contact Person: Mr. R.S.Nevatia
Export Information: Mr. Anuj Sehgal


FACTORI ES
RAJASTHAN
Parle Biscuits Pvt. Ltd.
SP-2/4 RIICO Ind. Area. Delhi Jaipur
Road, Dist. Alwar.
Neemrana - 301 705 (Rajasthan).
Tel.- (01494)
517018/246091/246181/246312/246313
Fax - (01494) 46180
E-mail - pbpl_nim@parle.biz
Contact Person -Mr.M.Sahu
FACTORI ES
HARYANA
Parle Biscuits Pvt. Ltd.
36.8 KM Milestone, Delhi Rohtak Road, Village
Sankhol, Near Bahadurgarh, Dist Jhajjar,
Haryana - 124 507.
Tel. - (01276)241547/48. Fax - (01276)241406.
E-mail - pbpl_bha@parle.biz
Contact Person- Mr.S.S.Shivrain



FACTORI ES
UTTARANCHAL
Parle Biscuits Pvt. Ltd.
Plot No. 3, Sect 1, Pant Nagar, Integrated Industrial
Estate, Rudrapur,
UA - 263 153.
Tel. - 05944247431/32/33.
E-mail - pbpl_rdpl@parle.biz

GUJARAT
Parle Products Pvt. Ltd.
Behind Shekh Pir, Ler Village, Bhuj, Kutch, GJ - 370 001.
Tel. - (02832) 271681 - 84. Fax - (02832) 271680


BIBLIOGRAPHY

PRESENTED BY:
BHAVYA MEHTA
DALJEET SINGH
JANVI MISHRA
KEERTI PANWAR
SHREYA SUHALKA