By:

Smriti Sharma
Introduction Growt Maturity Decline
h

Product Life Cycle 18/12/09 2

 PLC shows the stages that products go through from Introduction to
withdrawal from the market.

 Introduction Stage
 Growth Stage
 Maturity Stage
 Decline Stage

Product Life Cycle 18/12/09 3

 No Competition
 Low Sales Volume
 Negligible Profits
 Creation of Demand
 High Cost

Product Life Cycle 18/12/09 4

 Increase in Demand
 Increase in Market Share
 Sales Volume Increase
 Profit Rise
 Entry of Competitors

Product Life Cycle 18/12/09 5

 Most Common Stage
 Saturation Point
 Price Competition
 Product Differentiation
 Product/Packaging
Modification
 Avoid Shrinkage of Sales
Volume

Product Life Cycle 18/12/09 6

 Demand Shrinks
 New Replaces Old
 Sales & Profits Diminishes
 Link up with New Products
 Maintain
 Harvest
 Discontinue

Product Life Cycle 18/12/09 7

 Stage 1: Introduction
 Launched in India in 1982 keeping in mind working
women and children.
 Pioneer in instant noodle market.
 Low Price
 “BAS 2 MINUTE”

 Stage 2: Growth
 Sales Incresed
 50% Market Share
 No 1 Brand Entry of a
 “GOOD TO EAT FAST TO COOK” Competitor
Product Life Cycle 18/12/09 8
 Stage 3: Maturity
 Introduced new Variety
 Price Rs 5 Onwards
 Big Time Promotional Offers
 Slow Down In Sales
 Market Saturation

 Stage 4: Decline
 Big Time Downfall in Sales
 Formulation Changed
 New products launched
 Failure

Product Life Cycle 18/12/09 9

 Reintroduced in 1999
 Increased Distribution
 Focus on new segments of Society
 New & Interesting TV Commercial

Product Life Cycle 18/12/09 10

Product Life Cycle 18/12/09 11
Product Life Cycle 18/12/09 12