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Vinod... Ha Ha Ha..
Vinod... Ha Ha Ha..
KESHERWANI
PGDM (2008-10)
Roll no. 10031
Summer internship
report on
“Consumer behavior towards home
appliances and the impact of Chinese
Products on it”
Divine electrical & home
appliances
Company profile
Fluorescent lamps convert more of the input power to visible light than
bulb lamps. A typical 100 watt tungsten filament bulb lamp may convert
only 2% of its power input to visible white light, whereas typical
fluorescent lamps convert about 22% of the power input to visible white
light
higher luminosity
2. PLC12MM 95 13 6000 65
5. 2U-PIE-9MM 55 5 6000 70
6. 2U-PIE-12MM 75 8 6000 68
7. 2U-PIE-12MM 95 11 6000 65
9. 3U-PIE-9MM 60 8 6000 60
Research methodology
Descriptive research
CONSUMER BUYING BEHAVIOR
Information
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Cultural,
Cultural,Social,
Social,
Individual
Individualand
and
Psychological Evaluation
Evaluation
Psychological of
Factors
Factors ofAlternatives
Alternatives
affect
affect
all
allsteps
steps
Purchase
Purchase
Post
Postpurchase
purchase
Behavior
Behavior
CONSUMER BUYING
BEHAVIOUR TOWARDS HOME
APPLIANCES IN INDIA
This report is an attempt to reflect the changes
in the consumer buying behavior in the Indian
Market especially in home appliances buying .
Indian consumer durables market used to be
dominated by a few domestic players like
Godrej , Kelvinator, and Voltas. But post-
liberalization many foreign companies have
entered into India, dethroning the Indian
players and dominating the market. The major
categories in the market are CTVs,
refrigerators, air-conditioners and washing
machines.
The rural market is growing faster than the
urban markets, although the penetration level
in rural area is much lower.
THE KEY PLAYERS
Impact of Chinese product in
India
In last couple of years, the Chinese electronic
market has witnessed some dramatic increase
in demand and sales chart of electronic items
The electronic items made in China products are
exported in huge amount all over the world,
especially in countries like United States of
America, different European countries and all
other parts of Asia
The major highlight of Chinese electronic
industry is low cost product
These few factors certainly indicate a booming
future for the consumer electronics industry in
China
Findings
A shopkeeper keeps all types of products which are more profitable for them in
their store.
in this 2 months I found that sale of CFL is not seasonal it is being sold durations
of whole year.
Indians are "the most optimistic lot globally who think that their
country will be out of the economic recession in the next
twelve months."
In fact, it is widely believed that the Indian market will fuel the
growth of multinational companies in the coming years. While
most leading companies are cutting costs in the US and
Europe, they see India as a strategic market, which can fuel
their growth like China made their different position in India .
The rural market is growing faster than the urban India now.
The urban market is a replacement and up gradation market
now.